Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. While this post (and example) are from last year, it’s still a great look by Ann Handley at an interesting political ad that broke the mold. Customer Service, Richard Nixon, and the Silent Majority.

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Take @Comcastcares for example. As a cable company, Comcast is notorious for poor customer service. Don’t be a sociopath on the Web.

Brand 78

Brand Branding Customer Service Twitter 78

Beyond PR

JULY 28, 2017

Use dialogue with your customers and employees to also understand what weaknesses they observe. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. Having safely finished the conversation, I moved to ease the phone back into my pocket…and missed.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

DECEMBER 3, 2019

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 88

Data Enterprise Survey Instagram 88

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is this the time to pound away on better customer service? For example: Speaking opportunities at industry conferences or association meetings.

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

MaccaPR

OCTOBER 14, 2015

Take Arianna Huffington for example. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. For example, it partners with publishers directly and LexisNexis. They are working through some of the paywall challenges – hoping to balance customer needs and cost. You can change theme, logos, hero images, for example.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). It’s worth mentioning here, you can add custom information and contacts.

Pitching 86

Pitching Media System Tools 86

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. A well-managed business reputation online will show you in the best possible light.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

JANUARY 16, 2024

There’s only one other vendor I’m aware of that does this and it’s a good example of AI augment, but not replace, PR professionals. Propel does not have its own bot crawling and indexing the web. The customer service is above and beyond as well.” million in April 2022 and last December told me they had 500 customers.

Software 140

Software Pitching System Analytics 140

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. Here are some examples of awkward organisational conversations on the internet.

Publicity 79

Publicity Community Pinterest Reputation 79

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. Corporate Contact Information. Collaborate With Your Customers. Let the media know.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 10, 2015

Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 Dick’s Sporting Goods, which ramped up staff when social posts from customers highlighted weak in-store customer service just before closing hours.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93