Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. In corporate communications, “writing for your audience” often takes a back seat to politics and the whims of executives. Using "corporate" verbs.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. The most common metrics comms pros said they track includes: web traffic (73%); impressions (66%); estimated site traffic (60%); mentions (57%); and.

Survey 137

5 Brand Elements to Evaluate When Refreshing Your Corporate Image


Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

3 websites corporate communicators should know about

PR Daily

As a follow up, here are three more useful sites for corporate communicators. RELATED : Advanced writing and editing for the corporate communicator.]. Services include graphic design, voice overs, proofreading, songwriting, website analytics, pet modeling, and Web programming.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

Hmm…strange for a corporate storytelling site, don’t you think? Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date.

Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines.

Web 64

How corporate IT is actually killing employee communications

Communications Conversations

Blogs/web sites (which largely run on WordPress and other dynamic and intuitive content management systems, which make them very easy to navigate). * Since they’re web-based, they work well with any system and any computer. “Client A” has a web site.

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. Corporate reputation has long been the responsibility of communications departments. by Frank Strong.

Corporate social responsibility: How does your organization compare?

PR Daily

How does your organization measure up to others when it comes to corporate social responsibility? PR Daily's Corporate Social Responsibility Awards. Do you have what it takes to be globally recognized in this increasingly important aspect of corporate culture?

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Blogging Corporate Blogging TrendsFor years, what’s been beaten into our head?

Around the Web in 59 Days

Waxing UnLyrical

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Around the Web in 59 Days is a post from: Shonali Burke Consulting, Inc.

Web 94

Why can’t corporate intranets just die already?

Communications Conversations

But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. You name it, it’s probably on your corporate intranet.

What if novels got critiqued like corporate content?

PR Daily

Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. In this week''s roundup, we find writing spots everywhere, why you should be happy to write for a living, how to read and how not to give feedback.

8 Corporate Communications Tips for Hiring a PR Firm

Sword and the Script

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. It’s a valid complaint and corporate communications should be sensitive to it if they want the business relationship to get a solid start.

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

Sword and the Script

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 5) How can corporate communications get better results from their PR agency? PR business of PR corporate communications Off Script

Corporate social responsibility: How does your organization compare?

PR Daily

How does your organization measure up to others when it comes to corporate social responsibility? PR Daily's Corporate Social Responsibility Awards. Do you have what it takes to be globally recognized in this increasingly important aspect of corporate culture? The Web celebrity’s video was central to this campaign, which focuses on feeding kids while school is out for the summer. Apply for PR Daily's Corporate Social Responsibility Awards.

8 questions to ask before starting your first corporate podcast

Communications Conversations

Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. But, don’t forget about setting up podcasting outposts across the web at places like SoundCloud. It seems like everyone is talking about podcasting right now.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Why it matters: If you haven’t included sustainability goals in your corporate social responsibility efforts, it’s time to start. We asked what jargon you despise: What’s the worst piece of PR jargon/corporate speak?

Web 115

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Content corporate communications public relations Research blogging Global Web Index GWI

3 Powerful Ways to Link Your Business to a Social Cause


Corporate social responsibility is a constantly-evolving field, and interests and priorities are shifting by the hour. Featured Content Marketing blog content marketing corporate social responsibility web distribution

Web 181

The Top 17 Articles of 2017: #3 Google Quietly Launches ‘Badass’ Hiring Tool For Employers

PR Daily

It looks like Google isn’t taking Facebook’s move into the employment space lying down. The company is quietly introducing a new product called Google Hire.

7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Driving traffic to the web site. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands.

Jeremy Clarkson and the BBC: the corporation’s latest comms crisis

Mark My Words

So, let’s mutter the unsayable – it will be a sad day when Clarkson packs away his webbed driving gloves. This makes for an uncomfortable BBC dilemma as, like many before him, the personality has become bigger than the corporation. Remember this new word: ‘voyeurgasm’ – translated as the joy of watching a media storm meltdown on all channels. Crisis and Clarkson fit hand in glove. He is a man resolutely himself, much loved and widely loathed.

The Border Wall of Mediocrity: How Most B2B Business Fail Online

Doctor Spin

Today, human online behaviour and exploitation is centered around the money web (ca. The long tail theory still holds up for books, but not for the average corporate B2B blog post. Your corporate creativity must be pushing the limits of what’s already been done.

B2B 52

2020: Blogging is Ripe for a Comeback — Enter the Online Basecamp

Doctor Spin

If your corporate message doesn’t fit with Facebook’s brand experience, then you must change your message. Learn more about social media, online marketing, and corporate communications.

Writing pests


In a lot of ways, I think I know how she feels – not when it comes to website accessibility, but when it comes to corporate and government communication. communications corporate communications writing

The changing face–and strategy–of today’s corporate online newsroom

Communications Conversations

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? The increasing importance of the visual web.

The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

We live in a world where disinformation is a growing problem because of how easy and fast both truth and lies can spread on the web. PR blogging content marketing corporate blogging fake news and disinformation PR ethicsShould you put dates on your blog posts and content?

No Google Licensing Fees for European Press Publishers

Doctor Spin

Learn more about social media, online growth, and corporate communications. Business Trends Trends Money Web Online Influence Strategic CommunicationThis must be the most predictable story in tech as of late. In March of 2019, I wrote How the EU Copyright Directive will Backfire.

5 Reasons to Network Across all Social Media Sites

Critical Mention

Doing so helps increase web traffic and form completions. Social Media Analytics Content Marketing Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Media Relations SEO Twitter YouTube

Enter the Online Basecamp

Doctor Spin

If your corporate message doesn’t fit with Facebook’s brand experience, then you must change your message. Learn more about social media, online marketing, and corporate communications.

How Amplifying Your Media Coverage Can Build Your Brand

Critical Mention

This kind of positive earned media qualifies as evergreen content because your business can always benefit from good mentions being out on the web, no matter how much time passes.

Brand 92

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago.

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Whatever your process is for sharing content on the web, content that’s been effectively repurposed provides the opportunity to run through the process again. Marketing blogging content marketing corporate blogging creative marketing

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea. Marketing PR B2B marketing blogging content marketing corporate blogging surveys

The Advantages of Working with a Boutique PR Firm in B2B

Sword and the Script

Over the course of my career, I’ve managed nearly a dozen different firms as a corporate communicator, and this was one of the best PR firm decisions I’ve been part of on behalf of a business. Experience on both sides of the table: corporate and agency.

B2B 167

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

Sword and the Script

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy.

B2B 130

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Mr. Schaefer, I find, tends to tackle marketing from a pragmatic and corporate consulting perspective, while Mr. Webster looks at issues from a macro-trend perspective. Marketing PR Social Media dynamic webby Frank Strong.

Radio 109

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Around the Web Community Shonali Burke adam toporek bess winston jodi echakowitz joel don ken jacobs kristie aylett lorraine schuchart