Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. The 2019 conference will explore new challenges and opportunities facing the communication profession. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations. Thought leadership events, too, can support an expert positioning.

B2B 170

B2B Brand Branding Education 170

Communications Conversations

JUNE 27, 2016

And, huge news in the social enterprise software space as this move gives Microsoft a pretty big stake in the game (along with its acquisition of Yammer years ago). That means more features and tools for us, as corporate communicators, to take advantage of. In case you missed it, last week Microsoft acquired LinkedIn for 26.2

LinkedIn 84

LinkedIn Corporate Communications Employee 84

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. See this earlier post for best practices in putting on a successful PR event. Do some (real) good. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Agility PR Solutions

JANUARY 6, 2019

New rankings from Black Enterprise, in partnership with the Executive Leadership Council, presents the corporations that have committed to take action so that African American stakeholders can reap the benefits of inclusion. The […].

Company 66

Company Enterprise Corporate Leadership 66

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The same trend is happening in consumer sectors, thanks to social media. Today, there’s plenty of information for every purchase we make.

B2C 120

B2C B2B Software Consumer 120

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. The recent Target breach and CEO termination further shows that Boards of Directors are aware of how a security gap can lead to wide and negative corporate impact.

eBook 111

eBook Communications Crisis Communications Insurance 111

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Wadds Inc.

AUGUST 14, 2023

Are there any trends agency owners should have on their radar? Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

JUNE 30, 2020

A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. He suggests having “brand communication (corporate comms) report to the CEO and have sales activation (public relations) report to the CMO.” Unbundle PR.

Report 118

Report Publicity Survey B2B 118

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Certainly at a standard to drive corporate decision making – not just comms.” .

Media 88

Media Data Reddit Crisis 88

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stuart Bruce

MAY 20, 2016

The six capitals of integrated reporting acknowledges this trend because three of them are intangibles. They reflect the economic and technology trends in which organisations operate. What does this mean for public relations and corporate communications professionals? trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Meltwater named Scott Gibbs as SVP of Global Enterprise leading the company’s enterprise sales team. You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Measurement 117

Measurement Communications Survey Web 117

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Bianchi Biz Blog

OCTOBER 5, 2020

Can you tell us what types of stories, trends or issues are on your radar now? However, the ones I’m most proud of are those not based on an announcement or press release and instead are enterprise stories that have perhaps started with a tiny hunch or tip or general curiosity into a person or topic.

Transportation 91

Transportation Meeting Report Media 91

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. It feels real.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

OCTOBER 5, 2021

“Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 154

Software Tools Print Technology 154

Barokas

NOVEMBER 6, 2017

These changes have created a niche for enterprising PR folks who are willing to dig deep, learn a new industry and start telling some powerful stories. As large industry players get interested in the space, you can expect VCs and corporate CEOs alike to open their wallets for cannabis companies. Here are my predictions. Reduced stigma.

Industry 68

Industry Retail Enterprise Banking 68

PRSay

NOVEMBER 22, 2016

Industry leaders like the Brunswick Group, an international advisory firm specializing in critical issues and corporate relations, is using data and media intelligence from Zignal Labs to infuse predictability and stability into every M&A communications rollout. 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Bianchi Biz Blog

NOVEMBER 9, 2020

These enterprises are integrating paid, earned, shared and owned media into a cohesive effort to build authority and position themselves as experts. Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ISEBOX

JANUARY 5, 2016

But a few trends have manifested in recent years and they’re creating considerable ripples in the pond. use a normal voice); Utilize video, images and other rich media to convey your message; Talk with them, using stories, not at them; and, Be transparent and beware of phony “corporate speak.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

But a few trends have manifested in recent years and they’re creating considerable ripples in the pond. use a normal voice); Utilize video, images and other rich media to convey your message; Talk with them, using stories, not at them; and, Be transparent and beware of phony “corporate speak.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Prohibition

AUGUST 4, 2021

Market trends – Identify and act upon market trends before your competitors do. Using enterprise-class insights tools and artificial intelligence, “Prohibition Insight” provides a solid strategic foundation. Blogs – personal, professional, corporate, etc. Social networks – Facebook, Twitter.

Reputation 62

Reputation Brand Branding SEO 62

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. I wholeheartedly agree with Jay Acunzo, whose quote was featured in our February newsletter trend spotlight: “ Stories contain conflict. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. 2) Predictions and reaction to trends. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

APRIL 30, 2019

These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. G2 Crowd provides a live and trending view of its grid with the most current data. Here are a few that stood out for me this month: 15 Social Media Trends to Follow in 2019 via Critical Mention.

Industry 86

Industry Media Technology Employee 86

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Our editorial team watched for trends and pain points to help populate our blog editorial calendars.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. She’s a former colleague and friend and currently heads communications for the Auto Care Association.

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments.

Analytics 65

Analytics Data Pinterest System 65

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

B2B 130

B2B Trends Video Course 130

PR 20/20

SEPTEMBER 14, 2018

Some of Beth’s tips here: If you see it three times, declare the trend. Some of our best clients are inbound marketing champions within an enterprise. They ask good questions, are interested in the latest marketing trends and technologies, and they’re continually helping push the partnership forward.

Enterprise 46

Enterprise Agency Creativity Print 46