Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. Image credit: Unsplash.

Measurement 119

Measurement Communications Survey Web 119

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

PRSay

NOVEMBER 22, 2016

Industry leaders like the Brunswick Group, an international advisory firm specializing in critical issues and corporate relations, is using data and media intelligence from Zignal Labs to infuse predictability and stability into every M&A communications rollout. 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 This is particularly evident at scale, but is true for enterprises of any size. So, why is social media so important to crisis communication? percent of journalists regularly use Twitter.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. What are the big trends you are seeing in that direction? Where do you think we’re at as an industry in terms of PR at the moment? I still think it. . Steve Barrett: And get paid a proper wage as well.

Media 202

Media Storytelling Technology Data 202

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations.

Enterprise 44

Enterprise Financial Journalism Report 44

Flatiron Communications

MARCH 10, 2015

Yet today we’re seeing a new and much more pernicious trend wherein individuals, sovereign states and non-state actors, under the false guise of a journalistic enterprise, purposely hack the news for their own aggrandizement. The Flack Hacking the News ISIS JOurnalism Media PR Propaganda Russia' You should be ashamed.

Chemicals 28

Chemicals Survey Enterprise Twitter 28

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations.

Enterprise 28

Enterprise Financial Journalism Report 28

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Despite the relativity scarcity of men holding Italian PR positions in general, this does not make it easier for females to climb to the highest positions on the corporate ladder. By Enrica Orecchia.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Local news and indy journalism more trusted. “I

Marketing 192

Marketing Content Marketing Data Social Media 192

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. It was a tough journey.

Media 112

Media Journalism Report Video 112

Sword and the Script

JUNE 21, 2016

What strikes me about the deal making in this context is an amazing delta in trends: an events company is buying into the relatively new phenomenon of content marketing at a fairly low price relative to what it’s selling its traditional press release distribution business. Account-based marketing. The press release *IS* the story.

Insurance 66

Insurance Insurance B2B Corporate 66

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? How did your time in the Marine Corps prepare you for agency and corporate life?

Internal 66

Internal International Conference Public Affairs 66

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. style vs substance.

Ethics 52

Ethics Communications Print Television 52