Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105

ImPRessions - Crenshaw Communications

JUNE 12, 2018

” He used a blend of psychology and media savvy to influence public opinion. Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. government, but Bernays’ era was World War I.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Stern + Associates

APRIL 17, 2024

Rosabeth Moss Kanter | Harvard Business School Professor, New York Times Best-Selling Author, Social Scientist and Distinguished Expert on Strategy, Innovation and Leadership for Corporate Change; Author, “ MOVE ” and “ Think Outside the Building ” “People hate uncertainty even more than they hate change.

Policies 100

Policies Leadership Mobile Employee 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. Technology and media layoffs and a slowdown in private equity funding are also having an impact. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda.

Agency 98

Agency Publicity Marketing Banking 98

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Energy Technology Internal 78

Stern + Associates

JANUARY 12, 2023

So far, our sense of the media narrative is that this backlash isn’t going away in 2023, making it difficult for companies to unambiguously tout ESG as they once did. Don’t let your company’s ESG communications be limited to the annual sustainability report or periodic announcements about new recycling or energy-saving initiatives.

Communications 62

Communications Energy Employee Strategy 62

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. Very often, that steals time and energy from your real job. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The average corporate website is a good example. Human resources. Customer strategy.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. Very often, that steals time and energy from your real job. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The average corporate website is a good example. Human resources. Customer strategy.

Software 78

Software Corporate System Data 78

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. We had elephants, lions, tigers, trapeze artists, and we literally hosted media from the world on-site. I now live in the Tampa/St.

Ethics 91

Ethics Healthcare Government Energy 91

ImPRessions - Crenshaw Communications

JULY 12, 2017

There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. Likeminded people live in tribes, separated by geography, social media circles, and traditional media consumption. Consider internal audiences.

Brand 174

Brand Branding Fashion Advertising 174

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Digital and social media have created an experience that’s like “pumping static into a room. What can the media do to preserve trust and authority?

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

JUNE 6, 2016

The meeting was hosted by PROI partner agency Jackson Spalding , who tapped clients from three notable companies: Scott Williamson, VP Public Affairs & Communications of Coca-Cola North America; Betsy Talton, Director of Corporate Communications, Delta Air Lines, and Amanda Hannah, Manager, External Communications, Chick-fil-A.

Agency 120

Agency Public Affairs Energy Resources 120

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention.

Communications 99

Communications Comparison Exercises Interviews 99

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries.

Energy 68

Energy Corporate Travel Internal 68

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

Sergii Bidenko: During crises, people need strength and energy to fight stress. Natalia Samoylenko: Stress response is reflected in different levels of health -- physical, emotional, and energy. The task of acute stress is to mobilise the body's resources and accumulate energy to solve the issue of survival at a short distance.

Energy 52

Energy System Exercises Examples 52

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Founder, Provoke Media. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. PR Manager and Media Expert. Thabisile Phumo.

Energy 52

Energy Groups Internal International 52

The Hoffman Agency

FEBRUARY 14, 2024

The perception gap between local teams and global headquarters is deepening, influenced by factors such as historical legacy, the role of media and policies of other countries. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Cision

OCTOBER 13, 2016

How did you get your start in corporate communications? Working in public relations and corporate communications gives me an opportunity to do all of those things every day. People are bombarded all the time with messages, social media, emails, phone calls and more. Early in my career, I really wasn’t sure what I wanted to do.

Crisis 120

Crisis Corporate Construction Communications 120

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. We didn't have media.

B2B 52

B2B Communications Media Newspapers 52

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St. Media still need content.

Media 112

Media Journalism Report Video 112

wiredPRworks

JANUARY 3, 2018

Taught in a take action-based format, you'll get tips and tricks for making the most of your time, talent and energy. The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 3D Marketing Transformations System. at Social Media Week Berlin. When: January 10, 2018 at noon CST.

Trends 40

Trends Insurance Insurance Marketing 40

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Maybe Equifax believed that the media and public would shrug off the breach, but if so, that was a big error in judgment. In that time, it should have started an internal security investigation, and maybe it did. And what can we learn from how Equifax handled the crisis? First, Do No Harm…To Your Brand Credibility.

Crisis 149

Crisis Crisis Management Reputation Financial 149

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. I’m able to explain how to get invited back for future guest appearances and to discuss with clients the nuances that work for long-run media success. Call them tips, or a way of life in the world of media!

Strategy 52

Strategy Interviews Pitching Energy 52

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Test, test and more tests.

Measurement 52

Measurement How To System Comparison 52

Communications Conversations

DECEMBER 13, 2019

He posted agency and corporate PR news. He was a natural networker and community builder – full of more energy than anyone should be allowed. Years later he came to work with us at Risdall to help build the social media and content function. I remember being impressed by Ryan’s enthusiasm for the then new media format.

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

SEPTEMBER 9, 2014

You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good.

Energy 128

Energy Corporate Agency Insurance 128

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. Whether through media relations or content creation, we’d love to help you tell great stories. There’s a hero.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

JANUARY 20, 2018

The full paper has examples from various vertical markets including healthcare, energy and travel among others. Earned Media Poised for New Prominence in 2018 [UML]. This example is particularly interesting to me because investor relations has a lot in common with PR and corporate communications.

Case Study 100

Case Study B2B Study Marketing 100

The Hoffman Agency

MAY 25, 2017

Musk has done this in two main ways: A bold, unconventional use of social media. When a Tesla owner complained about other Tesla owners hogging spots at charging stations and tweeted at Musk, Musk showed businesses how to effectively use social media. Musk replied to the tweet within minutes, and promised to do something. Musk has 8.14

Brand 53

Brand Branding Marketing Energy 53

Solo PR Pro

DECEMBER 22, 2020

Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. International Conference on Communications Management and Public Relations.

Conference 58

Conference Content Marketing Community Education 58

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. from Chicago to Washington D.C., It makes you hungry!

Sports 113

Sports Retail Local Report 113

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity.

Brand 74

Brand Branding Banking Financial 74

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department. There was a public outcry.

Sports 60

Sports Internal International Enterprise 60