Contently - Strategy

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 145

Leadership Content Marketing Healthcare Google 145

MaccaPR

NOVEMBER 5, 2021

So our Minneapolis public relations agency invited two content marketing masters — Kevin Hunt , General Mills’ senior manager of corporate content, channels and analytics and Tim Brunelle, Land O’ Lakes’ Director of Content and Production — for a lively Zoom conversation, “What’s Next for Content Marketing.”.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

PR for Anyone

MARCH 27, 2024

Carrie shares a poignant story about her experience speaking to a group of employees. The pervasive influence of ageism in Hollywood and corporate settings leaves a great need for more representation and recognition of women’s achievements, regardless of age or appearance.

Film 130

Film Storytelling Writing Insurance 130

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009.

Crisis 244

Crisis Case Study YouTube Reputation 244

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day. A record number of Critical Mention customers added to the platform as of January 2020.

Television 80

Television Radio Analytics YouTube 80

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. pictured above ), during an Oct.

Social Media 119

Social Media Conference Media Corporate 119

Melissa Agnes

MAY 26, 2014

You’ll lose trust and become a “target” for those who point to corporate secrecy. So the boss decides to visit the town (after throwing his own employees under the bus and blaming firefighters) – an assured success right? They need to break the news, occupy the public space and avoid being put on the defensive.

Crisis 264

Crisis Crisis Communications Film Training 264

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business.

Digital PR 251

Digital PR How To Small Business Analysis 251

Solo PR Pro

APRIL 13, 2021

If the channels your audience responds to most include LinkedIn, YouTube and Instagram, that’s where you should aim your influencer marketing efforts. You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. Which channels impact them? What do you want the influence to accomplish?

Marketing 89

Marketing Employee Local Community 89

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Here’s the full article: Corporate Voices Get Behind ‘Black Lives Matter’ Cause.

Brand 92

Brand Branding Fashion YouTube 92

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 11, 2017

Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ). We’re always talking about ways to make your content work harder for you–perfect example right here.

Social Media 68

Social Media Trends Radio Media 68

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications.

Software 161

Software Tools Print Technology 161

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. after Google, Facebook, YouTube, Yahoo and Amazon? The Wikipedia foundation believes employees, supporters and publicity agents (e.g. Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

APRIL 3, 2012

If numbers could speak, 19,000 views (and counting) for this YouTube video (on YouTube) is pretty impressive: It is interesting to see how companies – both large and small – are taking the social route to engage audience. While there were 200 people who participated, there were over 2,500 views online on YouTube.

YouTube 87

YouTube Viral Video Social Media 87

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. With award winning actor Christian Slater and the premiere today of HP Studios web series “The Wolf,” the series highlights how corporate networks can be hacked and what companies must do to protect themselves.

Storytelling 119

Storytelling Examples B2B Chemicals 119

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Marketing and corporate communications will overlap.

Trends 407

Trends Communications Employee Corporate 407

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Melissa Agnes

FEBRUARY 2, 2016

Dave Carroll was one of the first to prove this point brilliantly with his “ United Breaks Guitars ” YouTube trilogy. As we handed the Air Canada employee our boarding passes, the dream moment happened… she tore them up, gave us a dazzling smile and kindly said “great news, you’ve been upgraded to first class!

Corporate 167

Corporate Airlines Employee Training 167

Beyond PR

MARCH 31, 2017

This notice publishes the results of the CSA’s analysis of “social media disclosure” by 111 reporting issuers on websites such as Facebook, Twitter, YouTube, LinkedIn and Instagram, as well as the issuer’s own websites, message boards and blogs. What type of sites (including personal social media accounts vs corporate) can be used.

Social Media 40

Social Media Policies Guidelines Media 40

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 23, 2021

Padhye’s placement on the PRWeek list marked the second year in a row a Critical Mention employee was named. “My inclusion on this list is really a reflection of the work the entire team is doing.”.

Analytics 78

Analytics Technology Instagram Leadership 78

Critical Mention

APRIL 9, 2020

For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses. Videos are an excellent way to show support in your community via blog posts and videos on your site.

Healthcare 89

Healthcare Radio Sports Video 89

Burrelles Fresh Ideas

FEBRUARY 13, 2024

So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release. SOURCE] The explosive popularity of apps like TikTok, Instagram Reels, and YouTube Shorts is a testament to the growing appetite for bite-sized, visually captivating content.

Social Media 87

Social Media Media Mobile SEO 87

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. You can’t argue with 58 million views of this Hyundai spot on YouTube,” marvels Preston. “It It was a brand win.

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

DECEMBER 5, 2016

We’re a small (<500 employees) global company that designs, develops, and manufactures (yes – manufacturers IN the US of A) professional audio and video solutions. You can learn more about and talk to Amanda via the Biamp Systems blog , Facebook , LinkedIn , Twitter and YouTube. What exactly does that mean, you might ask?

System 40

System Training LinkedIn Banking 40

MaccaPR

JUNE 8, 2017

In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? You’re a “Presence Engineer” for corporate leaders. So, what are your thoughts on how PR professionals can guide their C-level executives toward a more charismatic presence with employees, media, analysts and other key audiences?

Radio 89

Radio Instagram Pitching Interviews 89

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. It all adds up to more content.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Landis PR

MAY 28, 2024

Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Source: XXL YouTube ). million views on YouTube, it feels forced - as if intellectual property attorneys guided its humor. Comedy is hard."

Travel 89

Travel Airlines Hotels Marketing 89

Cision

MAY 18, 2017

Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

JUNE 8, 2021

He even tossed one of the offending rags on his table as our team and the long-suffering corporate communications head promised more aggressive outreach. The same can be said for corporate communications. Call it the Trump model of corporate communications. How corporate communications has changed. Not so Tesla.

Corporate 308

Corporate Communications Reputation Employee 308

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. There are a few ways product is technically different: Real-time.

Tools 162

Tools Media Software Analysis 162