Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy. LinkedIn remains key for business recruitment drives.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy. LinkedIn remains key for business recruitment drives.

Social Media 62

Social Media Trends Media Instagram 62

Solo PR Pro

SEPTEMBER 6, 2022

So if we’re talking about reducing costs, consider paying your employees first and making them happy so they don’t leave and force you to hire a new person at a much higher rate because of inflation.”. Even small business owners can benefit from their guidance. So this is a very good step to take for business owners.”.

Financial 52

Financial Strategy Insurance Insurance 52

Solo PR Pro

NOVEMBER 12, 2019

No business can survive without strong relationships with employees, customers, vendors and other audiences. However, certain businesses can – and do – survive without media relations. Reduce employee turnover or improve your reputation score? That’s a strategic function that requires a seat at the executive table.

Media Relations 50

Media Relations Communications How To Media 50

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

The Hoffman Agency

DECEMBER 20, 2017

Many of them are positive changes, while some may be disadvantageous to small business owners. The top tax rate on C corporations drops to a flat 21% (down from 35%); graduated rates are eliminated. Generally, a deduction for interest is limited to 30% of a corporation’s income, with unused amounts carried forward.

Small Business 48

Small Business Transportation Employee Financial 48

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences. The average number of audiences B2B marketers create content for is four. Most content is aimed at building awareness.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

PR Fuel

JULY 19, 2020

A company, which operates the newswire provisions a specialized distribution for all corporate correspondence. If you are looking for new employees, fundraising, or crowdfunding – an index of your entire company news can provide potential partners and employees with the representation of growing momentum.

SEO 94

SEO System Employee Policies 94

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How To Revive Old Blog Content.

Small Business 75

Small Business Advertising Advertising SEO 75

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

Solo PR Pro

JUNE 20, 2019

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report. Now, when I really step back from it, did I really expect the whole US economy to change?

Report 76

Report Software Corporate Study 76

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. We’ve also added an education arm to the business when we launched Jelly Academy ! What are the latest PR Trends? Until next time! Critical Mention.

Agency 79

Agency Marketing Media SEO 79

Solo PR Pro

APRIL 5, 2016

This still rings true today, and nobody knows this with more certainty than someone running their own small business. Typically, consultants have the following questions when it comes to their business taxes: What can I deduct as a business-related expense? sole proprietorship, corporation, etc.)?

How To 40

How To Small Business Banking Resources 40

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. employees in the U.S. – She’s my guest on this first edition of the Off Script Q&A series of 2020.

Marketing 79

Marketing Data Wireless Industry 79

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Logistics, D2C, franchising, business planning, and operations management are his core expertise.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The Rise of Agency New Business Development. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. This no longer is the case.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Waxing UnLyrical

DECEMBER 20, 2012

So why doesn’t the business have more fans? With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page. So what can you do?

Community 93

Community Facebook How To Web 93

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Everyone from governments, corporations, and individuals has a heightened focus on hygiene.

Travel 52

Travel Film Guidelines Consumer 52

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Big Tech struggles to reach DEI goals.

Technology 248

Technology Company Enterprise Community 248

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business. By discerning attitudes, business are able to identify issues that might impact the operations and plans of a business.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III. Source: DOJ , About Us – Agility PR Solutions ). Capital Acquisition Corp.

Technology 12

Technology Software Company Marketing 12

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Similarly within organisations, thousands of employers support employee volunteering and other community projects.

Communications 104

Communications Community Measurement Study 104

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. The critique is they spend hours preparing creative proposals without pay, only to see a business adopt some of the creative ideas while hiring another firm. by Frank Strong. d) make a decision.

Corporate 60

Corporate Communications Web Creativity 60

Waxing UnLyrical

AUGUST 9, 2018

Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. What is Intelligent Content?

Writing 72

Writing eBook Case Study System 72

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage.

How To 115

How To Film Agency Corporate 115

MaccaPR

JUNE 3, 2014

Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". is to attract small business owners. ” It''s a popular topic among our small business owner audience. Deluxe has promoted it really well.

Marketing 91

Marketing Small Business Internal International 91

Mindful Marketing

SEPTEMBER 11, 2022

Shouldn’t these organizations have a say in how their employees look? Is it legal for Disney to be so prescriptive with its employees’ looks? Similarly, corporations fail when they misinterpret what consumers really want. Firms sometimes wrongly assume how customers expect employees to look.

Employee 81

Employee Film Television Policies 81

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Stuart Bruce

FEBRUARY 11, 2015

The seven issues and calls to action are: The future of corporate governance. “We call for government to assist in the creation of a new corporate culture in the UK based on wider value creation and with a firm understanding of the importance of relationships in business decision making.”

Government 60

Government Training Ethics Employee 60

PR Fuel

OCTOBER 16, 2018

Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Consumers and members of the media like to know who they are doing business with. Make sure to keep it updated.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Every employee needs media training. Creative employee communications.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. But when it comes to most types of reputation crises, they are decidedly unwelcome.

Reputation 130

Reputation Viral Employee Customer Service 130