Content Marketing Corporate Employee Small Business 
Sword and the Script
NOVEMBER 23, 2019
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.
Cision
AUGUST 23, 2017
From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. He specializes in SEO and Content Marketing activities.
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Communications Conversations
MAY 20, 2020
The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” And, there’s a lot to be said for rock-solid execution in today’s content marketing environment.
Critical Mention
SEPTEMBER 19, 2019
Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. We’ve also added an education arm to the business when we launched Jelly Academy ! What are the latest PR Trends? Until next time! Critical Mention.
Prohibition
JULY 19, 2018
And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business.
Sword and the Script
AUGUST 13, 2019
Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. based provider of briefings for corporate and government executives, for $71.8 million about six months later.
Sword and the Script
JULY 14, 2015
Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.
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