Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

Shift Communications

MAY 4, 2017

In addition, he spent a significant part of the earnings call talking about vision, imaging, and video, from new machine learning technologies which allow users to apply painting styles (similar to the Prisma app) to augmented and virtual reality. Are you creating video for your marketing and communications campaigns?

Facebook 107

Facebook Video Mobile Advertising 107

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. But what can we do to keep creating videos that engage and drive business? 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “Call the PR firm.”

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

JANUARY 5, 2018

As the dominant form of communication becomes rich – meaning audio and video – the PR profession is at serious risk of missing key trends if tools and vendors fail to adapt. Vice President, Marketing Technology. Media monitoring has traditionally been focused on digesting and interpreting text. Christopher S.

Video 60

Video Trends Media Tools 60

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous.

Technology 60

Technology Content Marketing Social Media Facebook 60

Onclusive

DECEMBER 6, 2017

The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. That’s a radical shift over a decade. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

MARCH 19, 2024

Consider the following: Much of marketing is based on interruption – cornering people; Email subject lines are manipulative – aiming to trick receivers into opening them; and Content that overpromises and underdelivers – an ebook that offers a theory to marry astrophysics and quantum theory – but falls far short of delivering on that promise.

B2B 140

B2B Marketing eBook YouTube 140

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Business Wire

APRIL 10, 2017

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. The digital age has dramatically changed content and content marketing - how does that impact communicators? What will PR look like in 10 years?

Healthcare 200

Healthcare Trends Tools Content Marketing 200

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first….

Facebook 63

Facebook Video How To Retail 63

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Burrelles Fresh Ideas

JANUARY 2, 2024

The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.

SEO 84

SEO Mobile Engineering Ethics 84

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Communications Conversations

APRIL 15, 2021

Creating effective and engaging TikTok or Reels content, for example. Or, what about figuring out if your company needs to be doing anything with emerging technologies and areas like NFTs and Augmented Reality? On the other hand, social content development requires equally as much focus. You need to know how to produce a video.

Social Media 179

Social Media Media LinkedIn Community 179

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Shift Communications

JUNE 29, 2015

News Lab bundles Google’s most popular storytelling tools together and guides journalists through a short online course to help them make the most of the Google toolkit: Unsurprisingly, Google’s News Lab is incredibly useful to anyone creating content and telling stories. Vice President, Marketing Technology.

Google 60

Google Video Marketing Storytelling 60

Contently - Strategy

NOVEMBER 19, 2020

The audio and video quality is superior to what you get through a livestream. And they allow for higher production value—music, graphics, animation, video, and other elements that are much more engaging than someone talking over slides. Mmhmm allows you to create Weekend Update-style videos. It works for podcasts too.

Trends 130

Trends LinkedIn Video B2B 130

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 3.

B2B 149

B2B Study Blogging Marketing 149

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. Not to mention Microsfot which has been adding video to LinkedIn’s platform even more recently.

Video 38

Video Social Media Media Google 38

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 95

Internal International Communications Employee 95

5W PR

AUGUST 21, 2023

Creating engaging content Content marketing is a powerful tool for jewelry brands to build brand awareness and connect with customers. Create engaging and visually appealing content that educates, inspires, and entertains the target audience.

Industry 78

Industry How To Fashion Creativity 78

Cision

AUGUST 23, 2017

For example, companies such as Crowd Emotion are using emotional detection technology that combines algorithms and a webcam to understand facial expressions. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Video goes vertical. Content will be automated.

Trends 120

Trends Mobile Video Film 120

Beyond PR

MARCH 4, 2016

These days, most of us walk around with an HD video camera in our pocket. Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Note to readers: I usually publish a summary of news from the PR technology solution providers on the first Tuesday of every month. Those little quips get lots of attention and everyone nods their head up and down in affirmation.

B2B 93

B2B eBook Engineering Blogging 93

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. However, due to their complex nature and relative novelty, there is a need for effective communication strategies to educate and engage with audiences.

Reputation 52

Reputation Advertising Advertising Education 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 45% of people watch more than an hour of Facebook or YouTube videos a week. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136