How content marketing offers a foundation for your PR strategy

PR Daily

PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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How video listicles can still offer content marketing success

PR Daily

Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. The video listicle, is just as bad in the eyes of many, serving only as a mobile version of an otherwise boring and baseless article. Unfortunately for these naysayers, video listicles and listicles in general are as popular as ever. Using them as part of your business’ digital marketing strategy is a strong move.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've scoured studies from such brands as Content Marketing Institute , Hubspot , and Salesforce -- all leaders in content marketing trends -- with the goal of showing you the very best advice to boost your strategy.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Invest in Video Content.

Content marketing for professional services firms & advice-based businesses

PR Warrior

{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. Content marketing Thought leadership

Top Video Content Marketing Trends to Watch

Prowly

To use video content in your communication activities in the most effective and efficient way, you must answer one key question. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine. Content Marketing content marketing videoAnd it’s not about trends, but rather on the purpose of your actions.

Why and how to use IGTV for content marketing

PR Daily

Video is king of today’s social media landscape. According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. For example, it automatically starts playing content as soon as you open the app, and you can bounce from channel to channel to see what your favorite creators have posted. Best practices for IGTV content marketing. Who wants to squint while watching a 10-minute video?

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency. Content Series.

How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Why Your Content Marketing Shouldn't Grind to a Halt. Content is still in high demand. How to Stand Out with Content Marketing During a Pandemic. Use Video.

4 affordable ways to improve your video content

PR Daily

Looking to create great videos without breaking the bank? Video content has long been a key creative element in marketing and public relations. A lack of quality video output—whether a live webinar or social media content—could put you behind others in your niche.

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6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not. A New Content Creation Model.

Announcing PR Daily’s 2019 Content Marketing Awards

PR Daily

Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awardsDon’t miss the early-bird deadline on June 12.

Announcing PR Daily’s 2019 Content Marketing Awards

PR Daily

Enter your best white papers, videos, social media campaigns and more. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awardsDon’t miss the early-bird deadline on June 12.

How pro-UGC video offers low-budget visual success

PR Daily

Just because you are crowdsourcing your content doesn’t mean it can’t look professional. Here’s how to get the video content you are looking for. The boss walks in and hits you with, “We need more video! Because video works. Professional video. UGC video.

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11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

A video Introduction to Leeds Content Marketing Agency Prohibition

Prohibition

The majority of our work is now clever engaging content marketing in its various guises. However, the senior team here felt we weren’t really making much or sharing a lot of the great content we were producing for clients – we tend to go from one big project to the next without ever taking a breath and a step back. Content Marketing content marketing leeds content marketing Yorkshire Video

Content marketing for professional services firms & advice-based businesses

PR Warrior

{VIDEO TRANSCRIPT}. It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. It doesn’t matter, because content can work across all of those different sizes. There’s a number of reasons why I think professional services firms will benefit more so from content than a lot of other different types of businesses. Content can do just that.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of leads you generate.

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9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts. A lot of small-business owners get hung up on content volume —and though it’s important to be consistent in your content development, remember that quality matters more than quantity.

15 crucial content marketing resources and tools

PR Daily

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. Ahrefs can help content marketing teams construct a roadmap to achieve impressive SEO results.

5 Ways to Improve Your Content Marketing

Cision

No content, no forward motion. Bad content is just like bad fuel. Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Not everyone has the time or expertise to produce top-notch content.

Report: How content marketing builds trust

PR Daily

Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. Influencer marketing. The good news is that content marketing might be able to help fill the void. from the Content Marketing Institute argues that owned media might be the answer to your organization’s trust woes. and create your content based on THOSE needs – what are you really trying to do? Trust is a scarce resource for organizations in 2018.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. You’ll fit right in if your company provides: A content marketing tool designed to streamline online promotion. A video service that helps communicators creatively share their brand story.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance.

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The New PR: The Intersection of Positioning and Content Marketing

Onclusive

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. To be successful in the New PR is to identify the intersection of positioning and content marketing.

5 top video trends for 2020

PR Daily

Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Video is only going to accelerate this year, and it pays to get a jump on the hottest trends and tools.”. His advice is to concentrate on creating compelling content that keeps viewers on your channel. Micro content goes big.

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5 Ways to Spice Up Your B2B Content Marketing

Cision

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Make content easy to find, consume and share. How do they consume and share content? Base content channels on those answers. Spice up your content marketing with outside-the-box tactics.

The Content Marketing Intern’s Syllabus

Contently - Strategy

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. And when I showed up for my first day at Contently, the marketing team had a list of links ready for me to read through. Content marketing is its own language.

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. and noon, according to Vidyard’s Video in Business Benchmark Report. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. Video constitutes a big investment for organizations online—and its importance will likely grow as brand managers compete for restless internet surfers. Graph from Vidyard’s Video in Business Benchmark Report).

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3 Content Marketing Ideas for Health Care Communicators

Cision

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? Here are three ideas you can add to your content marketing strategy to try to both catch people when they need you, and still avoid privacy concerns. Some read blog posts and articles on their laptops, others watch videos on their mobile phones.

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. Based upon where content marketing is today—and where things are headed—here are the five professionals you must have to build your dream team: 1. A video producer.

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. Contently says some “30% of clicks come from bots” which is easy to see in any of the top analytics platforms such as Google Analytics (GA).

Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Best Practices Featured content marketing marketing innovation

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Choose Quality Content Over Quantity.

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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

For that, you’ll need some well-rendered travel content examples. We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. Historically, we’re not very good at them, so it’s about time we honored the researchers, writers, and content creators who aim to improve our OOO time. When was the last time you took a true vacation?

Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future

Cision

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. People view, connect and engage with native ads much more easily than branded content. Native video advertising builds on the premises found with video and native advertising.

Video tips from Google’s Zynara Ng

PR Daily

Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. The site contains hundreds of hours of case studies, video presentations, and interactive courses. What are the essential elements of a video story, and how can you ensure your process captures everything you need? FREE GUIDE: 8 steps to making killer videos ]. Content Marketing Visual & Video Communications

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