Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Garrett Public Relations

AUGUST 16, 2019

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you […].

Content Marketing 116

Content Marketing Marketing Conference Publicity 116

Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. This should be a format that producers of written content should know all too well. But how can you get started? “ Bigger is not better.

Storytelling 120

Storytelling Mobile Video Viral 120

Ishmael's Corner

JANUARY 11, 2017

The Art Of Storytelling In Business Communications And Public Relations. What does this have to do with business writing? What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Writing 60

Writing Storytelling Fashion Communications 60

Rock the Status Quo

DECEMBER 1, 2015

I was putting together Thursday’s #PRprochat questions for Ann Handley this morning, thinking about writing skills and storytelling. If you haven’t read Ann’s book, Everybody Writes , go get it! It should absolutely be a well-thumbed (or bookmarked) book every marketer has on their bookshelf.

Content Marketing 100

Content Marketing Marketing Writing Storytelling 100

Sword and the Script

FEBRUARY 4, 2017

Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. 1) Creating Quality Content Starts with Why. In Social Media Marketing, You Get What you Give.

Storytelling 60

Storytelling B2B Creativity Film 60

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? Want more multimedia storytelling insights? Ann Handley.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Sword and the Script

OCTOBER 13, 2015

Related Content: Content Marketing *is* PR. Why PR Should Embrace Content Marketing. PR is the Best Kept Secret in Effective Content Marketing. Reporters write for the benefit of their audience and effective PR people keep that in mind when engaged in media relations.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

The Hoyt Organization

MARCH 25, 2024

Write And Distribute Quality Content Creating and sharing valuable, informative content is essential in building a strong healthcare PR strategy. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 75

Healthcare Strategy Publicity Pharmaceuticals 75

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote?

How To 137

How To Creativity Storytelling Writing 137

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 191

Writing Communications Marketing B2B 191

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. Developing story ideas and knowing the best ways to amplify those stories can frequently be a challenge.

Software 207

Software Analysis Comparison Trends 207

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Critical Mention

FEBRUARY 25, 2022

Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling. Powerful storytelling builds your brand’s credibility and helps form meaningful connections with prospects and clients. Senior Marketing Manager, Critical Mention. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Content is habit. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit.

Media 120

Media Storytelling Content Marketing Journalism 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Meeting 88

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

DECEMBER 14, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. Once you know where you want to go, you can create the content that will get you there. Gini says that storytelling is more important than ever for your brand.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Beyond PR

MARCH 18, 2016

We all have certain memories about spring that stand out to us, and your content should be the same. A consistent voice across your writing, visuals, etc. will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Click To Tweet. Start Here.

eBook 219

eBook How To Writing Community 219

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.

Survey 95

Survey Industry Leadership Study 95

PR 20/20

APRIL 25, 2017

Lowery is a writer, editor, content strategist, and the author of " Self-Editing for Indie Authors: 21 Quick and Easy Tips for Better Writing, Positive Reviews and More Sales." All of that, in short, is your content, and what you do with your content is called content marketing. Click To Enlarge.

How To 46

How To Storytelling Content Marketing Community 46

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

The Content Marketing Institute predicts that, with the right technology finally in place, promotional and even journalistic content is poised for automation. But despite the advent of AI, quality content will always need to be relevant, compelling, and informed by insight, which can only come with the human touch.

Trends 120

Trends Mobile Video Film 120

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Five years ago, no one expected their PR firm to have video storytelling capabilities. and name.kitchen, where she does media relations, content marketing, and social media. You imagine having complete control over what clients you work with.

Travel 281

Travel Technology Conference LinkedIn 281

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. And don’t check your phone whilst writing it- resist the urge, if you can.

Wikipedia 62

Wikipedia Viral Reputation Internal 62