7 reminders for concise, tidy writing

PR Daily

One of the most valuable results of revising one’s writing (or inviting another person to do so) is leaner, more active prose. It’s always wise to review written content with the objectives of reducing the number of words in a sentence and using stronger, more direct syntax.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing. B2B Content Marketing

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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Especially during COVID-19, partnering with other PR pros can help you exchange notes and ideas on how to create content, craft extensive strategic plans and more. That can better power your content and expand your brand’s reach. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

5 storytelling lessons from Beyoncé’s “Black is King”

PR Daily

This kind of epic storytelling isn’t accidental. Keep the purpose of your story in mind as you craft it to elevate your storytelling. Where are you finding storytelling inspiration these days, PR Daily readers?

The importance of solid messaging and storytelling

PR Daily

RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily.

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

Garrett Public Relations

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. FREE GUIDE: 10 ways to improve your writing today ]. When considerations collide, storytelling suffers.

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each. a content marketing agency. Content Marketing

6 steps to streamline your writing process

PR Daily

There’s no secret formula for great writing. Let’s review six strategies that can help you consistently craft coherent content: Step 1: Define your objective. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Once you’ve selected a topic and defined your specific objective, start jotting down headline ideas and writing quick bullet points of key ideas you want to cover. Once you’ve got a rough structure in place, it’s time to start writing.

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. You’ll fit right in if your company provides: A content marketing tool designed to streamline online promotion. Brand Journalism Content Marketing Marketing Social Media Writing & Editing Ragan sponsorshi

6 ways to up your storytelling game

PR Daily

Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Your news site allows you to showcase your leaders and experts with thought-provoking content. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI AI will be writing bestselling books by 2024,” she told more than 250 rapt listeners in the Mouse House, “but we can separate and elevate our stories by focusing on human empathy.”. Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

The marketer’s guide to writing content for Gen Z

PR Daily

The arrival of Generation Z poses a new challenge for the marketers. Marketers have tried to reach Gen Z in many ways, with extremely mixed results. Let’s review three ways to craft content that’s likely to resonate with this diverse, savvy and rising generation. Create captivating—concise—content. You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? Create content with a purpose.

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. Based upon where content marketing is today—and where things are headed—here are the five professionals you must have to build your dream team: 1.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. We could have told an incredible story ourselves and thrown a great party, but we wanted third party perspective,” says Lou Dubois, director of content for global brand communications at Hilton Worldwide. If you want storytelling efforts that carry emotion, shine a spotlight on your employees and drop the corporate speak.

5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Below are 5 essentials of an effective content marketing strategy. 3: Conduct a Content Audit.

How expressions of love can put heart into your writing

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Painting a verbal picture is the heart of storytelling. I avoid offering the first person in these writings, but that “Pippin” selection holds special meaning for me. Content Marketing Writing & Editing

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We want to know how you tapped into the way people consume content today and used that to your brand’s advantage.

How the pandemic has revealed a need for new comms skills

PR Daily

In Ragan’s Future Role of the PR Pro report, storytelling led the way as a crucial skill: Garrett makes the case for a tried-and-true skill for the PR set: writing. Writing is the foundation of almost everything we do in PR,” she argues. You need to write.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch.

PR is the Best Kept Secret in Effective Content Marketing

Sword and the Script

Related Content: Content Marketing *is* PR. Why PR Should Embrace Content Marketing. PR is the Best Kept Secret in Effective Content Marketing. Reporters write for the benefit of their audience and effective PR people keep that in mind when engaged in media relations. This line of thinking that content marketers would do well to embrace. By contrast, classic PR focuses on markets as conversations. by Frank Strong.

How storytellers must adjust for B2C or B2B audiences

PR Daily

No matter what you’re writing, your first consideration should be your audience. When writing for a B2B audience, you’re targeting a group of like people who are typically within a specific industry. This means that all (or at least most) of the people in your audience will share some common knowledge on the subject you’re writing about. On the other hand, when you write for a B2C audience, you’re casting a much wider net.

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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

This compares with 68% of PR pros, 81% of social media specialists, 63% of speechwriters, 67% of media relations pros, 69% of marketers, and 63% of human relations communicators. Only among the survey’s marketers and media relations specialists did measurement fall behind other weaknesses. Among marketers, measurement fell behind “telling interesting stories about boring topics” (42%) and “getting significant ROI with digital and social media advertising” (41%). Marketers.

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions.

Avoiding the Unkindly Cut in Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt.

Valuable content can strengthen your brand more than any promotion

PR Daily

REI’s camping guide, recently published in its Uncommon Path Summer 2020, provides an example of outstanding content. When crafting your next content piece, whether it’s a video or blog post, remember to focus on the value to your viewers and readers, not your sales or your marketing messages.

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3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience. We’ll help you reach your business goals with new content and distribution on our globe-spanning news sites. Sponsored content is potent and unique. If we build your content, they’ll read it. Communicators need content that makes their job easier.

Content Marketing Writers, Are You Teaching or Preaching?

Rock the Status Quo

I was putting together Thursday’s #PRprochat questions for Ann Handley this morning, thinking about writing skills and storytelling. If you haven’t read Ann’s book, Everybody Writes , go get it! It should absolutely be a well-thumbed (or bookmarked) book every marketer has on their bookshelf. I was trolling through her Table of Contents as inspiration for chat questions, when this one stopped me in my tracks. Tone of content is everything.

When is it OK for your brand to weigh in on breaking news?

PR Daily

Digital PRs and link builders know there’s nothing like newsjacking to help get a content campaign off the ground, especially amid a tough news cycle. Marketers often try to keep content lighthearted and playful to earn press.

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116 Content Marketing Insights Worth Tattooing on Your Body

Cision

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “Over time all marketing strategies have click through rates that drop.” “Content never dies, it just sort of fades away.” “Interactive content converts better than passive content and gets shared more.”

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling?

3 Ways You’re Already a Content Marketer—& Didn’t Know It!

Cision

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it.

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Want to deliver valuable content in 2016? Interactive Storytelling.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. Most of the time, viral content raises brand awareness, and then your work has just begun.

20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. What started as a marketing experiment, has grown into a process that supports audience development. As part of my effort to wrap up this year in content, I decided to distill the deck down to just 20 for a presentation to embed in a post. It supports the notion that marketing at its core, is about advancing the user experience.

5 ways communicators can bolster SEO

PR Daily

As search marketing is now an essential PR and marketing element for any business, SEO can increase your search engine ranking and drive more traffic to your website. Content Marketing Marketing Media Relations PR Industry Storytelling Websites Writing & Editing

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