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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

How COVID-19 is reshaping the art—and science—of business writing

PR Daily

A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months. And 37% complain of a lack of funds invested in content creation. Moreover, 37% say too little time is spent on content.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. FREE GUIDE: 10 ways to improve your writing today ]. When considerations collide, storytelling suffers.

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Their highlighted strategies will include media monitoring, short-form content creation, and metrics that matter (and those you can discard). Measurement and PESO.

5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. Below are 5 essentials of an effective content marketing strategy. 3: Conduct a Content Audit.

10 word pairs with slightly different meanings

PR Daily

Accuracy is the degree to which an estimated measurement or a predicted result matches the actual extent or outcome, or, in the context of aiming, how close a projectile or an effect (such as a laser beam) comes to an intended target. Mark Nichol is a writer and editor for Daily Writing Tips.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling?

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Want to deliver valuable content in 2016? Interactive Storytelling.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

In certain countries including Canada, the United Kingdom and the Netherlands, KFC is launching a campaign where it blurs the phrase on its packaging: Though the PR and marketing move is a nod to a serious issue, KFC announced it with its signature snark. MEASURED THOUGHTS.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. Based upon where content marketing is today—and where things are headed—here are the five professionals you must have to build your dream team: 1.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19. Along with sharing content from official sources and helping your employees and consumers to identify misinformation, also consider using influencers and your organization’s biggest advocates to further your messages through smaller or one-on-one conversations (which can increase trust). MEASURED THOUGHTS.

NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet

PR Daily

If your business, PR or marketing goals conflict with your organiation’s commitment to diversity, equity and inclusion, revisit your goals. MEASURED THOUGHTS.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Here is a complete list of all winners where you will find more-detailed write-ups on their successes. Content Marketing Employee Engagement Leadership Communications Marketing Measurement Media Relations PR Daily Awards PR Industry Storytelling

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. Only 4% of digital marketers measure ROI over a six-month (or longer) period—the length of an average B2B sales cycle.

11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Finding inspiration and ideas for the content. Measuring it. CoSchedule outlined the most important questions to ask to determine whether content is a good fit: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming.

4 things your content must do in 2019

PR Daily

The experts at the Brand Storytelling Conference at Disneyland , Sept 19–20 in Anaheim, California, understand that powerful narratives are the answer. Specifically, they’re making sure their content is: Concise. The post 4 things your content must do in 2019 appeared first on PR Daily. Content Marketing Employee Engagement Internal Communications Marketing Measurement Social Media Storytelling Writing & Editing

Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual

PR Daily

The effort is part of a campaign to encourage voting, which includes several tools as well as storytelling efforts: “Too much is at stake this election to not get involved.” MEASURED THOUGHTS.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

MEASURED THOUGHTS . However, only 19% of B2B marketers use continuous influencer marketing programs, and 60% report that they don’t have the right skills or knowledge to execute these programs in-house. Image courtesy of TopRank Marketing.

3 tips to catapult your B2B content and news past the noise

PR Daily

Brand marketers, PR professionals and journalists know that their roles as content creators, news sources and media gatekeepers are evolving within the crowded online space. Here are three tips to catapult your B2B native content and news past the noise: 1. B2B content is often brimming with facts and figures. Show the evidence, but let people—not data, products or technology—be your storytellers.

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Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

MEASURED THOUGHTS . Despite its user growth, Twitter also reported that its revenues have dropped 23% in comparison to last year, which it said were due to the COVID-19 crisis and “civil unrest” leading many marketing partners to decrease or pause social media ad spending.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Though not a digital workplace tool, AdAge created an industry event tracker , showing updates on several events including Facebook’s Global Marketing Summit, SXSW and Adobe Summit. MEASURED THOUGHTS. Sarah Evans, founder of Sevans Strategy and Sevans Digital PR, reminds communicators that provable results from media relations, content marketing and search engine optimization efforts take time. Do you use the metric “Share of Voice” to measure your efforts?

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Facebook’s chief marketer steps down to focus on D&I. The social media platform’s chief marketing officer, Antonio Lucio, announced that he’s leaving Facebook effective Sept. MEASURED THOUGHTS.

How to avoid punctuation and case missteps in quoted matter

PR Daily

Content aside, quotations can present technical problems for writers. The old adage of “what gets measured, gets done” applies here. Mark Nichol is a writer for Daily Writing Tips. Content Marketing PR Industry Speechwriting Storytelling Writing & Editing

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more. MEASURED THOUGHTS. Consider these tools: Take the leap into video content that captivates with Vimeo.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

MEASURED THOUGHTS. The report is a great reminder of the growing importance of e-commerce, so consider how you can support digital-first messaging and content within your next campaign or product launch. You can grab better lighting, a microphone and other items to help your content sing—without busting your budget. Editor’s note: Ragan Communications may earn a commission through our affiliate partnerships when purchasing items in our content.

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

PR Daily

Consider ways you can use AI and other technologies (such as augmented reality) to tailor your content, website and campaigns to your audiences’ behaviors and needs. The project is part of a restructuring that includes layoffs and a revamped marketing strategy. MEASURED THOUGHTS.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Full-time Amazon, Whole Foods Market and delivery service partner drivers will each receive $500, while their part-time counterparts will receive $250 each. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. MEASURED THOUGHTS. Target was Facebook’s 26th-largest advertiser last year, according to Pathmatics, a market intelligence firm. Are you part of the team writing your organization's business continuity plan?

Dickies embraces ‘digital-first’ approach in global campaign

PR Daily

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world. The COVID-19 pandemic has slowed the flow of global content campaigns. What to measure.

The Struggle is Real in B2B Content Marketing [UML]

Sword and the Script

If you peruse enough surveys covering the challenges of marketing , you begin to see that three common themes among the findings: budget, ROI and production. There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Marketing Budget Predictability. What marketers can and should do is lobby for budget predictability. Measuring Marketing Returns.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Learn how to amp up your content marketing with influencers.

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

The line is a reminder to make your content about the viewer—not your organization. Kraft Heinz’s cheesy noodle brand backtracked on its #SendNoods campaign after consumers lashed out at the family-friendly product for its suggestive marketing messages. MEASURED THOUGHTS.

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more. Share with us the most clever content you’ve seen for the “holiday” under the #DailyScoop hashtag.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. In 2020, you’ll see a lot more ‘content cameos’ where bloggers include quotes from experts in articles. Amanda Milligan, marketing director, Fractl.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more. MEASURED THOUGHTS. Hubspot reported in its 2020 “ Not Another State of Marketing Report ” that video is the No. 1 content format, overtaking blogs, interviews, whitepapers and more: Image courtesy of Hubspot. Start considering now how you can plan for a long-term digital content strategy.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. We asked how much you’re relying on video to relay COVID-19 messages and content, and 35% of you said you’re creating a lot of videos, while 20% said they wish they were leaning more on the format. Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.

Is it OK to demand links from a reporter?

PR Daily

PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way. It’s more acceptable to push for a link if your research or content is being featured in a story.

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