Remove Content Marketing Remove Creativity Remove Storytelling Remove Writing

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. The Cannes Lions Awards website is a great resource that offers a whole host of great content from previous winners.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

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6 steps to streamline your writing process

PR Daily

There’s no secret formula for great writing. Let’s review six strategies that can help you consistently craft coherent content: Step 1: Define your objective. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Once you’ve selected a topic and defined your specific objective, start jotting down headline ideas and writing quick bullet points of key ideas you want to cover. Once you’ve got a rough structure in place, it’s time to start writing.

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Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept. You’ll fit right in if your company provides: A content marketing tool designed to streamline online promotion. A video service that helps communicators creatively share their brand story.

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6 ways to up your storytelling game

PR Daily

Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Your news site allows you to showcase your leaders and experts with thought-provoking content. Think creatively about how you can play off an event, a holiday or something in the news. The post 6 ways to up your storytelling game appeared first on PR Daily.

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11 creative ways to pump up your content marketing game

PR Daily

Jeff Bullas identified eight main barriers to your content marketing plan: 1. Finding inspiration and ideas for the content. CoSchedule outlined the most important questions to ask to determine whether content is a good fit: 1. Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. Coming up with fresh, new and exciting ideas for your organization isn’t easy.

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5 essential roles every content marketing team needs

PR Daily

To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist. When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. Experienced journalists also tend to write with readers in mind.

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20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. What started as a marketing experiment, has grown into a process that supports audience development. As part of my effort to wrap up this year in content, I decided to distill the deck down to just 20 for a presentation to embed in a post. It supports the notion that marketing at its core, is about advancing the user experience.

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4 tips to cut the corporate speak and connect

PR Daily

Here’s how to counter uncertainty with authenticity in your writing. Here’s how to revitalize your writing, messages and even speeches with more empathy, humility and humanity when it’s needed most: 1. You have to write like you talk. It’s not enough to just write from the heart.

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Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions.

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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

This compares with 68% of PR pros, 81% of social media specialists, 63% of speechwriters, 67% of media relations pros, 69% of marketers, and 63% of human relations communicators. Only among the survey’s marketers and media relations specialists did measurement fall behind other weaknesses. Among marketers, measurement fell behind “telling interesting stories about boring topics” (42%) and “getting significant ROI with digital and social media advertising” (41%). Marketers.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

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116 Content Marketing Insights Worth Tattooing on Your Body

Cision

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “Over time all marketing strategies have click through rates that drop.” “Content never dies, it just sort of fades away.” “Interactive content converts better than passive content and gets shared more.”

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How the pandemic has revealed a need for new comms skills

PR Daily

In Ragan’s Future Role of the PR Pro report, storytelling led the way as a crucial skill: Garrett makes the case for a tried-and-true skill for the PR set: writing. Writing is the foundation of almost everything we do in PR,” she argues. You need to write.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Want to deliver valuable content in 2016? Interactive Storytelling.

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How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.

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Infographic: 8 keys to rediscover your writing magic

PR Daily

If you’re feeling creatively drained and strained right now, you’re not alone. If you’d like breath of fresh, hopeful air, Henneke Duistermaat of Enchanting Marketing has illustrated a wonderfully encouraging infographic. She writes: “Recently, my muse disappeared.

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Dickies embraces ‘digital-first’ approach in global campaign

PR Daily

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world. The COVID-19 pandemic has slowed the flow of global content campaigns.

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KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

In certain countries including Canada, the United Kingdom and the Netherlands, KFC is launching a campaign where it blurs the phrase on its packaging: Though the PR and marketing move is a nod to a serious issue, KFC announced it with its signature snark.

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Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics are another great visual addition to your content marketing arsenal. Want to master multimedia storytelling? Get our free “A Roadmap to Multimedia Storytelling” ebook now!

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Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more. The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Look at how much repetitive content is already in your industry or niche.

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6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

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Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more. Why it’s important: Think about how your products and services can help support the cause of racial justice beyond your content strategy or communications efforts. Editor’s note: Ragan Communications may earn a commission through our affiliate partnerships when purchasing items in our content.

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Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards. From repurposing Thanksgiving leftovers to building homes from scratch, from addressing children’s health issues to celebrating older people’s enduring vitality, communicators stretched their creative muscles to develop memorable brand experiences for their respective audiences.

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Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Social media and digital marketing pros, the move should prompt you to evaluate your social media KPIs—and not just on Twitter. The new feature can help communicators avoid legal issues when crafting content that uses visuals, including social media and blog posts.

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Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more. The effort is a creative way to help consumers “travel” during COVID-19.

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Infographic: How to nurture creative, productive writing habits

PR Daily

Instead of counting on sheer willpower to consistently crank out content, take a more strategic, sustainable approach toward producing inspired output. Just about anyone can twirl a storytelling gem once in a blue moon. Delivering the creative goods every day, throughout a career, requires a more strategic approach. She recommends nurturing specific habits to keep the creative wick constantly lit: Understand how creative input fuels output.

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Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

PR Daily

In Sprout Social’s XII Edition of its Index, all about consumer “call-out culture,” it reported that 46% of consumers have used social media to call brands to the mat for messaging or business/marketing moves. Where do you source images for your content?

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Why PR pros are the best storytellers

PR Daily

Once upon a time in the world of marketing, there were three types of agency: PR agencies, direct marketing agencies and advertising agencies. Marketers knew exactly where they stood. To complicate matters further, a new breed of agency wanted to join the party: content marketing agencies. In the new, more competitive agency world, PR agencies are coming out on top precisely because of their natural strengths as brand storytellers. Some storytelling tips.

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Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

You can take a page from Hotel.com’s playbook by offering creative ways to alleviate consumers’ pain points, whether it’s through offering ways to dream of future vacations or through resources that make staying at home/working from home easier and more comfortable.

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Be All In Or Get All Out With Content Marketing

Beyond PR

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. This comes on the heels of CMI’s recent conversations with global enterprise marketers. Write about the thing, not the keyword string.

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How to measure the impact of communications during COVID-19

PR Daily

Their highlighted strategies will include media monitoring, short-form content creation, and metrics that matter (and those you can discard). In gauging your organization’s content goals, which competitive benchmarks should you pursue? More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

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Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

The pandemic has forced many individuals and organizations to get creative as they stay at home. In an open letter on LinkedIn , Shake Shake’s chief executive, Randy Garutti, and Danny Meyer, Union Square Hospitality Group’s chief executive (as well as Shake Shack’s founder and chairman), wrote: Shake Shack was fortunate last Friday to be able to access the additional capital we needed to ensure our long term stability through an equity transaction in the public markets.

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Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. The search giant will also expand the opportunities to additional marketing partners, including political organizations. When the world emerges from the pandemic, the size of the commercial market and the types of products and services our customers want and need will likely be different.

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Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Linda Thomas Brooks, president and CEO of the Association of Magazine Media , offers insights into trends in magazine publishing and implications for marketers and advertisers. For example, digital marketing may be more targeted than print. This is about not paid influencer marketing, but rather the influencers that people (including our clients’ home category prospects) turn to for advice. Here’s why it’s a smart option for marketers appeared first on PR Daily.

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What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. In 2020, you’ll see a lot more ‘content cameos’ where bloggers include quotes from experts in articles. Creativity and CMOs will come back into fashion.

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