Content Marketing Print Storytelling Writing 
Polaris
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. In 1891, August Oetker sold baking powder with recipes printed on the back.
Sword and the Script
JUNE 18, 2019
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
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B2B PR Sense
JANUARY 5, 2018
For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Or a correction be issued if it is in print. Content marketing.
Sword and the Script
SEPTEMBER 8, 2020
Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.
Polaris
DECEMBER 14, 2014
Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.
Communications Conversations
JANUARY 26, 2016
I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off. I can’t help it.
ReimaginePR
MAY 9, 2016
See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. And this goes for in-print and online. Be yourself!
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