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5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

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5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Access is brand journalism’s gift that keeps on giving. RELATED: Jim Ylisela is hosting a Brand Journalism 2.0

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. The search giant will also expand the opportunities to additional marketing partners, including political organizations.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. The public values journalism, and people are moving to media channels they trust.

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Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Here are today’s top stories: Airbnb pauses marketing campaigns. The rental company has suspended its marketing efforts as its top executives take 50% salary cuts—and its founders will take no salary for six months.

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During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

Here are some tips for removing buzzwords from your writing: Read your writing out loud. Most readers are scanners, so try to replicate their experience to test your content and see if you deliver your key messages.

6 simple ingredients to whip up a compelling photo essay

PR Daily

Do you want to make your storytelling snappier, more persuasive and utterly irresistible? Brand Journalism Content Marketing Marketing PR Industry Storytelling Visual & Video Communications Writing & Editing

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more. Why it’s important: Creating information and content is only one part of helping your audience access information and answer questions.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? I think brands will need to become story makers as much as storytellers.

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Many grocery and retail chains including Target, Whole Foods, Dollar General, Walmart, Fairway Markets, Stop & Shop and more have announced dedicated hours for senior citizens and other consumers who are more vulnerable to the COVID-19 outbreak.

Strunk and White: Parentheses and misused phrases

PR Daily

Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose. One would be hard-pressed to find another 100-year-old writing manual that retains the influence of Strunk and White’s “ The Elements of Style.”.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

The message can serve as an example of how to tailor your PR and marketing messages in ways that resonate, inoffensively, during a crisis. We won’t issue strikes on this content except in cases where we have high confidence that it’s violative.

Ragan Training makes it easy to offer new ideas

PR Daily

Brand journalism. Writing and editing. Public relations and marketing. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing Media Relations PR Social Media Storytelling Visual & Video Communications Writing & Editing

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. If you decide to emulate the campaign, ensure your tone fits, the situation isn’t inappropriate and your content isn’t jarringly jovial in light of the current crisis. To help support you, we’re offering 40 new pieces of Premium content free in the Fitbit app.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Along with “clarifying” its ads policies to highlight prohibited content and messages, Google will limit targeting options for political ads to age, gender and location categories. Facebook offers marketing partners ‘safety controls’.

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Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Virgin Media admitted that one of its marketing data bases was “incorrectly configured,” exposing 900,000 customers’ names, emails, phone numbers and home addresses. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. YouTube demonetizes ‘Coronavirus’ content.

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain. RELATED: Discover how to craft content that earns—and keeps—audience attention ].

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Molson Coors execs speak from the heart, United brings back Biscoff cookies, and Dunkin’ turns to bacon

PR Daily

The survey also reports that many marketers are less likely to take a stand on hot-button political issues this year. of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues.

Build your strengths and eliminate your weaknesses

PR Daily

The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Topics include strategic communications, video production, crisis communications, storytelling and more.

Twitter, Google and Walmart address COVID-19, MSNBC anchor resigns on air, and Recording Academy fires chief

PR Daily

Also: Amazon and Purell scramble amid sanitizer shortage, the growth of influencer marketing, Associated Press Australia closes, and more. Image courtesy of Influencer Marketing Hub. However, there are pitfalls that communicators and marketers must take care to avoid.

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

Why you should care: If your PR or marketing team lacks diversity, include the opinons of other employees in your workforce who have different backgrounds. What messaging lessons can PR pros and marketers take from what has been a busy week in the news?

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.

Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach

PR Daily

The toilet paper’s social media team is having fun with the marketing moves: It’s 2020 – what better way to celebrate a double deuce decade than with a bathroom upgrade?? How are you using your leaders to create compelling content in 2020?

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2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

Justin Kramp, content systems director at VMLY&R, keeps morale high with video reviews, virtual meditation sessions and online happy hours: 2/3 – We host virtual happy hours a few times a week to help signify the end of the work day and give people a time dedicated to shifting gears from "office" to home. Tell us your storytelling and pitching efforts below and under the hashtag #DailyScoop , and check out tips for pitching around the pandemic here: [link].

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

Please take five minutes to let us know about your content preferences and needs, and we will enter you in a drawing to win one of three $100 Visa gift cards. billion in “content acquisition” costs—almost 57% of the reported revenue.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller.

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results. Why you should care: When appropriate, approach unexpected PR and marketing moments with humor and creativity.

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Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Insider reported: “As we prepared to launch Baby Nut, we knew our fans would want as much content as they could get. Make sure your organization’s content strategies are transparent and that you are following cybersecurity best practices.

How to generate authentic brand advocacy from your employees

PR Daily

They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or promotion. RELATED: Share the content that captivated audiences ].

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.