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5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By

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Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Access is brand journalism’s gift that keeps on giving. RELATED: Jim Ylisela is hosting a Brand Journalism 2.0

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. The public values journalism, and people are moving to media channels they trust.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? I think brands will need to become story makers as much as storytellers.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

Why you should care: If your PR or marketing team lacks diversity, include the opinons of other employees in your workforce who have different backgrounds. What messaging lessons can PR pros and marketers take from what has been a busy week in the news?

Strunk and White: Parentheses and misused phrases

PR Daily

Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose. One would be hard-pressed to find another 100-year-old writing manual that retains the influence of Strunk and White’s “ The Elements of Style.”.

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

Along with “clarifying” its ads policies to highlight prohibited content and messages, Google will limit targeting options for political ads to age, gender and location categories. Facebook offers marketing partners ‘safety controls’.

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Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

Please take five minutes to let us know about your content preferences and needs, and we will enter you in a drawing to win one of three $100 Visa gift cards. billion in “content acquisition” costs—almost 57% of the reported revenue.

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain. RELATED: Discover how to craft content that earns—and keeps—audience attention ].

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Ragan Training makes it easy to offer new ideas

PR Daily

Brand journalism. Writing and editing. Public relations and marketing. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing Media Relations PR Social Media Storytelling Visual & Video Communications Writing & Editing

Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach

PR Daily

The toilet paper’s social media team is having fun with the marketing moves: It’s 2020 – what better way to celebrate a double deuce decade than with a bathroom upgrade?? How are you using your leaders to create compelling content in 2020?

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Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Insider reported: “As we prepared to launch Baby Nut, we knew our fans would want as much content as they could get. Make sure your organization’s content strategies are transparent and that you are following cybersecurity best practices.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

Build your strengths and eliminate your weaknesses

PR Daily

The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Topics include strategic communications, video production, crisis communications, storytelling and more.

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up.

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results. Why you should care: When appropriate, approach unexpected PR and marketing moments with humor and creativity.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. Related reading: The best marketing strategies for nonprofit organizations.

Viral 101

How to generate authentic brand advocacy from your employees

PR Daily

They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or promotion. RELATED: Share the content that captivated audiences ].

Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary

PR Daily

Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more. Good morning, PR pros: Virgin Galactic’s recent private spacesuit announcement reads like a bingo game for marketing trends.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day

PR Daily

” Other brand managers have held back marketing messages, too. The Wall Street Journal reported that P&G paused its Olay Super Bowl ad and PepsiCo held the release of its Mountain Dew spot for the NFL championship game.

Hotels 101

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. Only 7% write press releases.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages. Unilever changes youth-focused marketing policies.

LVMH buys Tiffany as Charles Schwab snaps up TD Ameritrade, Tesla’s smashing PR stunt mishap, and T-Mobile data breach hits 1M

PR Daily

Both acquisitions are part of business and marketing strategies meant to appeal to millennials and Generation Z consumers, especially as more people buy online and turn to smaller startup apps to conduct financial business. What kind of writing topics would you like to read about on PR Daily

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Epstein puff pieces put focus on PR and pay-to-play publishing

PR Daily

Who was writing these pieces? The Times reported: A staff of roughly 200 employees produces Forbes’s in-house journalism, but most of the 100 articles the site publishes each day come from a group of nearly 3,000 outside writers. If your content is sponsored, make sure you say so.

GM’s Hummer goes electric, Instagram beefs up video tools, and One Million Moms raise hell with Burger King

PR Daily

The features showcase the power of personalization, especially if you can pair tailored content with ease of use, to further save consumers time. FREE DOWNLOAD: How to create content that converts leads into sales ]. Burger King should be more responsible in its marketing decisions.

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Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. If you’ve ever watched/shared/paid for/pirated CollegeHumor / @dropout / @drawfeeshow / @dorkly content, thank you from the bottom of our hearts.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

China’s contracting economy has had global impacts on markets that supply Chinese consumers, notably Europe. According to the 2019 CMO Survey , marketers expect budgets to continue to increase for messaging and content development.

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Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Brand journalism continues to rise with communicators looking to break through the noise of a crowded digital media landscape. That means PR pros, employee communications pros, corporate communicators and more must become skilled storytellers.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Good morning PR pros: The unemployment rate has dropped to its lowest mark in 50 years, so why isn’t the market looking better? FREE DOWNLOAD: How to create content that converts leads into sales ].

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

CNN Travel reported : In a statement, McDonald’s Portugal said it had developed a “local market activation for a small number of its restaurants in Portugal” — attempting to celebrate Halloween, not “to upset or insult anyone in any way.”