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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

Infographic: 8 keys to rediscover your writing magic

PR Daily

If you’d like breath of fresh, hopeful air, Henneke Duistermaat of Enchanting Marketing has illustrated a wonderfully encouraging infographic. She writes: “Recently, my muse disappeared. My writing felt labored. I wanted to get back to writing.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . Certainly, brands need content marketing, and PR can help build trust and credibility, but there is something more urgent: communicators need content marketing. PR: The Best Kept Secret in Content Marketing.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Since we know that visual imagery can have a huge impact in engaging an audience online, it’s a content marketing tool worth the time investment.

Infographic: How to nurture creative, productive writing habits

PR Daily

Instead of counting on sheer willpower to consistently crank out content, take a more strategic, sustainable approach toward producing inspired output. Just about anyone can twirl a storytelling gem once in a blue moon. An infographic compiled by the inimitable Henneke from Enchanting Marketing makes a compelling case for why writers shouldn’t rest on their laurels, waiting for the muse to arrive. Infographics Writing & Editing writing infographic

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

Infographic: How to escape content mediocrity

PR Daily

Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content. Anyone can write, but writing well requires lots of practice. You can start by writing every day, but as my favorite teacher in middle school used to say: “Practice doesn’t make perfect; practice makes permanent.”. This infographic from Enchanting Marketing shares a complete program for working on your writing skills.

5 steps to outstanding content marketing

PR Daily

By now, most organizations realize that content marketing should be a crucial part of their PR and marketing strategies. However, it can get overwhelming to remember to update your blog regularly, distribute your newsletter on a consistent basis and focus the necessary time on social media marketing. Fortunately, by counting to five, you can remember the crucial tenets of content marketing: 1.

Infographic: Tips for creating ‘big rock content’

PR Daily

How do you ensure your content strategy will create something your audience can’t ignore? When building a content strategy, it’s important to start with something big. Your big idea—whether it’s research, entertainment or something that combines the two—should be striking enough to grab immediate audience attention and continue to draw eyeballs as you repurpose the content over time. FREE DOWNLOAD: How to create content that converts leads into sales ].

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Infographic: Why content marketing is a must for your small business

PR Daily

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Of course, content marketing can be a massive waste of time, resources and energy, but according to this infographic from Muffin Marketing , it can “drive traffic to your website for years to come.”. If you shuffle out materials laden with lousy writing, poor graphics and irrelevant subject matter, your brand profile will suffer.

5 keys to successful media relations right now

PR Daily

As storytellers, we often feel the urge to open our pitches by setting the stage or sharing a couple paragraphs of back story to paint a picture. Be a helper, keep your pitches snappy, and do your research before hitting send.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch. However, not all content is created equal.

Infographic: Do’s and don’ts for social media marketers

PR Daily

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To learn more about what works and what irks on social media, consult the full infographic.

Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Are you wearing yourself out trying to publish new content every day? This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. In the current digital landscape, the quality of your content matters more than the frequency of your output.

Infographic: Mastering the tentacles of the content marketing Kraken

PR Daily

Content marketing has become a beast. An infographic from Point Visible , which analyzes 2017 content marketing trends, can steer you in the right direction. The infographic is chock full of statistics that shed light on which media marketers are relying more on to get their messaging out (congrats, video), and which are falling by the wayside (sorry, print). The content marketing Kraken isn’t going away anytime soon.

Infographic: 71 stellar blog headline ideas

PR Daily

Looking to add heat to your content creation efforts? Coming up with new ideas for content, from blog posts to video diaries, can be exhausting. Even your most evergreen content starts to feel stale after a while, and you need extensive resources to continually churn out new posts. However, plenty of resources are available to help you generate fresh ideas—like this infographic. FREE DOWNLOAD: How to create content that converts leads into sales ].

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. 7 Ways Storytelling Makes Your Content More Compelling. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. Pedal-powered Storytelling.

5 ways to use LinkedIn for content marketing

PR Daily

Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. A great way to interest your online community is to provide helpful information such as listicles, how-to articles and infographics.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Are you using Snapchat in your social media and content strategies? Why it’s important: As more consumers turn to streaming content and video games, savvy communicators can take advantage of engagement opportunities by following the congresswoman’s lead.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

7 ingredients to tasty infographic writing

PR Daily

Infographics are the chocolate chip cookies of the internet. Of course, not all cookies (nor infographics) are created equal. The special ingredient for whipping up irresistible infographics is tasty, snappy writing. As with all writing, it’s important to convey what the reader stands to gain right from the get-go. The infographic advises leading with a catchy title, followed by an interesting intro and section subheads.

Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Red Website Design recently shared an infographic with 20 technical SEO tips to help you rank higher on Google, which includes making your website and content mobile-friendly and boosting loading speed. You can check out the entire infographic here.

Infographic: 65 fresh blogging ideas

PR Daily

To keep your content train chugging forward, try penning posts that are useful, generous, timely or even controversial. Instead of shoveling coal all day to keep the steam train flame lit, bloggers must doggedly sling content to satisfy the insatiable maw of the internet. You either keep cranking out the goods, or your marketing money train comes to a screeching halt. FREE DOWNLOAD: How to create content that converts leads into sales ].

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Also, if you’re writing about the outbreak, AP Stylebook has revised its guidance to “COVID-19,” instead of “coronavirus”: Now that the World Health Organization has named it, we have revised our style: COVID-19 is acceptable on first reference for the coronavirus disease that first appeared in late 2019 in Wuhan, China. Unilever changes youth-focused marketing policies.

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Why it’s important: Playing off current trends and holidays has long been a PR and marketing practice, but take care when you reference COVID-19. Reporting platform AgencyAnalytics recently published a guide for content sizes across social media platforms.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.

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How to get more PR value from surveys

PR Daily

The good news for marketers is that technology has made it immensely simple to generate your own research. As with any content marketing initiative, the first step to building a campaign around a survey is to create a blog post for your own website reporting the findings in a way that’s powerful and easy to read. 2. Create an infographic. Your infographic can form as one of the tools in your media outreach arsenal. 7. Write an Op-Ed.

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Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. You can view the entire infographic here. How are you adjusting your content and marketing campaigns?

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

The flowchart and Venn diagram are just two ways you can offer marketing messages in more fun and shareable ways. Have you used charts, infographics or diagrams to highlight a value proposition or engage with social media fans?

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. CNBC reported : The move comes during a week that has seen a market selloff amid fears about the virus. Why you should care: Public domain images are great content fodder for communicators on a shoestring budget, so check it out if you’re looking for visuals.

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Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. The Wall Street Journal reported : The successful stock-market debut of DraftKings Inc. For PR and marketing pros, this represents a couple takeaways.

How to Unite B2B PR and Content Marketing for Powerful Results

OpenText Information Management

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. According to these individuals, you should either have PR or content marketing -- not both. Writing speeches. What is B2B Content Marketing?

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Ready to craft a content strategy? Answer these questions first

PR Daily

Crafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs. If you’re just starting out (or reworking your content strategy entirely), answer the questions below with your team: 1. Why are we creating content, and what are we hoping to accomplish? How will we know our content is on track to achieve our goals? What behaviors do we want our content to affect and influence?

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. This means marketers and communicators will have new ways to engage consumers on their channels. Why you should care: Engagement is the holy grail of social media marketing, and offering an interactive experience to users could be a game changer in establishing sustained connections with online visitors.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Marketing and advertising agencies are also jumping on the bandwagon, with some urging their cliients to pause their Facebook ads in July and issue statements that support the iniative. Facebook has responded to reporters and marketing partners by highlighting its focus in removing hate speech and misinformation on the platform, especially as the United States presidential election nears. You can view the entire infographic here.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

Related reading: Instagram enables marketers to boost influencers’ sponsored content. Many companies are challenging Amazon’s Prime Day with deals and campaigns of their own, but eBay took a sassy tack with a video called “Honest Alexa”: LinkedIn offers marketing optimization tools. The tools are labeled as objectives to help marketers meet business goals. Related reading: How to use LinkedIn Groups to create marketing magic.

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms.

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

The factors included, among others, highly volatile and historic market conditions; record volume; and record account sign-ups. Check out the infographic for more. In December, Tritton fired five executives : the company’s chief administrative officer, merchandising officer, digital officer, marketing officer and general counsel. Why you should care: Though Twitter’s List feature isn’t new, it’s an underused resource for many PR, marketing and social media pros.