How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It.

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

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Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

PR Daily

If you're a Buffer customer, we encourage you to consider adjusting your content scheduling or pausing the queue at times. We both hate to have to write a note like this, but we have made a commitment to be honest and transparent with you.

20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

As we in communications and marketing look ahead to 2020, what can we expect? It’s the end of the decade – and what a decade it’s been. I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?”

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. If you decide to emulate the campaign, ensure your tone fits, the situation isn’t inappropriate and your content isn’t jarringly jovial in light of the current crisis. To help support you, we’re offering 40 new pieces of Premium content free in the Fitbit app.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals. Who doesn’t love economical marketing?

Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. Great content boosts your SEO, too.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Content Marketing

7 Ways Manufacturing Companies Can Take Advantage of PR

Garrett Public Relations

If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. B2B content marketing industrial industrial PR manufacturing manufacturing PR marketing PR PR consultant PR consulting press release public relations publicity small business small business marketing writing consulting

Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. content marketing strategy.

PR is the Best Kept Secret in Effective Content Marketing

Sword and the Script

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. by Frank Strong.

How to Apply Reciprocity to 10x Your Content Marketing Results

Buzzstream

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Reciprocal marketing in a nutshell. A small effort with big results.

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce.

Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. Four Brands that are Becoming Content Publishers. 6 Keys to Content Marketing for Big Brands. by Frank Strong.

Shopping for Content Marketing in the Discount Store [UML]

Sword and the Script

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies.

Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? It could be that habits you’ve developed in creating ordinary content prevent you from creating it. Other habits that work well enough for daily posts can block you from writing content fit to spread far and wide.

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How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. Create a Content Management Strategy. Write.

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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Share her content. Writing Press Releases.

12 Months of Content Marketing

Beyond PR

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? The need for Bot-Readable Content.

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. Content marketing often lacks a plan, or any type of a strategy behind it.

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog.

Keys to writing the best headline ever

PR Daily

Recently, I heard Adweek editor David Griner speak at a marketing industry event. It’s heartening to know that Adweek is a survivor of the marketing industry’s ups and down, as am I (minus the shoulder pads and award-winning ad campaigns). We all suck at writing headlines.

5 tips for creating content without eating up your workweek

PR Daily

Whether you’re composing informative blog posts or penning emails to drive business objectives, these techniques can help you streamline the process without sacrificing quality. Content creation, done correctly, takes time. Refresh existing content.

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Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more. If you're a small business struggling to weather the COVID-19 storm, we’re here to help.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Following criticism that many small businesses didn’t receive money from the Paycheck Protection Program, but global chains such as Shake Shack did, the fast-food brand announced it was returning its $10 million loan. P&G leans into marketing during COVID-19.

5 tactics to sidestep common storytelling pitfalls

PR Daily

Throwing facts and figures at a business audience won’t necessarily win them over. At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. People are busy, overwhelmed and even cynical.

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

For over a century Hilton has led the hospitality business with industry-defining firsts. We asked how much you’re relying on video to relay COVID-19 messages and content, and 35% of you said you’re creating a lot of videos, while 20% said they wish they were leaning more on the format.

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Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more. This week in Search: People everywhere are asking “how to start a business” in record numbers.

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Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

Business Insider reported : “While we have no information indicating any exposure to Nike employees, out of an abundance of caution, we are conducting a deep cleaning of campus,” a Nike spokesperson told KGW , the Portland, Oregon, NBC-affiliated station.

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

AdAge reported that although some content creators appreciate being featured, others complain that TikTok uses their content to boost its user base (and, ultimately, its revenue) without sharing the profits. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

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Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. With that said, organizations and businesses across the world have shifted their strategies to adjust to the changes.

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Designing Deliberate Questions, Content and Customer Experiences [UML]

Sword and the Script

CThere’s an old saying that good marketing will make a poor product fail faster. There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate.

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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs.

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Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Kraft Heinz’s drink made headlines in previous years for offering small business loans to children entrepreneurs operating lemonade stands. On its website, the brand writes : .

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Entrepreneurship and small business ranked second and third respectively.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Surely every business is ready for mobile now? Q8: Can you do SEO without content today?

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