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PR is the Best Kept Secret in Effective Content Marketing

Sword and the Script

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. Related Content: Content Marketing *is* PR.

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14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215
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4 Must-Have Elements for Your Website as a Solo PR Pro

Solo PR Pro

To improve your odds of attracting new business leads and converting them into loyal clients, it’s important to make sure your About page provides a clear and concise picture of who you are and can stand out from others in the field. Trying to write content for an About page can feel daunting, but it doesn’t have to be!

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4 PR Trends for 2017

Cision

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind. Contributor Marketing. Maris Callahan is the director of public relations for Donuts Inc.

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24 Marketing and PR Experts Share Insightful Advice for 2024

Garrett Public Relations

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214
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Getting Featured: Six Tips to Secure More Media Coverage for Your Business

Garrett Public Relations

Some companies seem to get in their own way when it comes to earning media coverage. As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. I’ve seen it time and again. And if so, WHY would they do that?

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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

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