Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” Influencer Marketing. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? What is Native Advertising? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen. I loved it.

Writing 88

Writing Google Pitching Small Business 88

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. They look something like this: As long as I live, I will never forget SiteLinks, or the number Google used to convince advertisers to adopt this feature: 30 percent.

Marketing 91

Marketing Google Newspapers Print 91

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Each episode brings you actionable tactics and strategies you can implement today for real business results. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. That, by necessity, forces content marketers to get better at what they publish.

Brand 40

Brand Branding Small Business Advertising 40