Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Particularly in the case of small businesses, getting an influencer to notice you and talk about your product or service can be discouragingly difficult.

Social Media 40

Social Media Marketing How To Media 40

Solo PR Pro

JULY 27, 2021

To improve your odds of attracting new business leads and converting them into loyal clients, it’s important to make sure your About page provides a clear and concise picture of who you are and can stand out from others in the field. Trying to write content for an About page can feel daunting, but it doesn’t have to be!

Social Media 131

Social Media Writing Tools Examples 131

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process. You can also follow journalists or bloggers whose content you like to read.

Marketing 120

Marketing Comparison eBook Energy 120

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind. Contributor Marketing. New endings such as ‘dot-photography’ (.photography),

Trends 120

Trends Leadership Small Business Analytics 120

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners. Bylined content. Companies in related industries can also make great influential partners. But just the association can generate good word-of-mouth.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

SEPTEMBER 19, 2019

How does Jelly Marketing use the Critical Mention platform? Jelly Marketing has been using Critical Mention since November 2018. Since then, we’ve been happy to provide them earned broadcast, online and social media coverage so they can keep up with their clients’ mentions. SCHEDULE A DEMO. Priscilla Osorio.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Marketing 60

Marketing B2B Local Customer Service 60

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Beyond PR

APRIL 26, 2018

You need to write a compelling message that’s probably an email that can get through this influencers defenses and encourage them to work with you. What do you write and why? Ideally, you should be interacting with that influencer and social media long before the pitch. It totally works.

Pitching 69

Pitching How To Skype Video 69

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. Content Curation. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Now I wanted to be the best content curator that ever walked the Earth.

Digg 104

Digg SEO System Reddit 104

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Is it from a small business owner or marketing generalist with no PR experience? baddognobiscuit ) This particular pitch tells me what the sender is interested in writing about in a generic sense, but it doesn’t have anything to do with my blog topic.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen.

Writing 88

Writing Google Pitching Small Business 88

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing 208

Marketing Strategy Communications Publicity 208

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? It’s the end of the decade – and what a decade it’s been. I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Garrett Public Relations

JANUARY 2, 2021

As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […]. The new year has arrived. But what will it hold?

Marketing 83

Marketing Publicity Small Business SMB 83

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 64

Publicity Small Business Advertising Advertising 64

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“ Content is fire. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. Best Practices For PR Content. Set content marketing goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. This means guest posting, connecting with influencers on social media, email outreach etc. Bank on Social for SEO & PR. ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. March: Revisit Your Best Content. This is great fodder for future content. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. How can you diversify your social media channels? But with 1.44 Generate leads.

Social Media 40

Social Media Media Wikipedia Small Business 40

Cision

JULY 15, 2015

Usually a Tweetchat is held around a theme, like public relations or small business. Each session has a more specific topic, like “pitching the media your news” or “starting a tech company.”. Her topics center around — you guessed it — small business topics, and attract thousands of participants.

Brand 120

Brand Branding Small Business Twitter 120

Beyond PR

MAY 9, 2017

I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!). Always, Always Promote the Content on Social Media.

Blogging 61

Blogging How To Small Business Guidelines 61

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. As an account manager, I had over 1,000 small business clients, all of which received “scalable sales initiatives” from me and my teammates.

Marketing 91

Marketing Google Newspapers Print 91

MaccaPR

JUNE 3, 2014

If we didn’t ask a burning question that you have about inbound marketing, please comment below and we’ll be sure that Catherine answers you! First and foremost, how do you define inbound marketing? It can mean different things to different people and even go by other names, such as content marketing and lead generation.

Marketing 91

Marketing Small Business Interviews Internal 91

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. The business owner.

Company 72

Company Storytelling Small Business eBook 72