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Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Are you focusing on writing quality content? Or focusing on content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Shopping for Content Marketing in the Discount Store [UML]

Sword and the Script

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

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4 PR Trends for 2017

Cision

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Executive Thought Leadership. Influencer Marketing. Contributor Marketing.

Trends 120
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24 Marketing and PR Experts Share Insightful Advice for 2024

Garrett Public Relations

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 213
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Getting Featured: Six Tips to Secure More Media Coverage for Your Business

Garrett Public Relations

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

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Designing Deliberate Questions, Content and Customer Experiences [UML]

Sword and the Script

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? Customer questions are deliberate.