Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient.

Content Marketing 120

Content Marketing Education Retail Government 120

Beyond PR

MARCH 18, 2016

. “As a company that is pivotal to the Easter holiday, we want to assure our fans that we are here to help when it comes to assembling the perfect Easter basket,” says Kimberly Stiele , managing director for Just Born Retail Group. will help audiences immediately identify your brand every time they encounter your content.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Contently - Strategy

JANUARY 14, 2020

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. What content works best?

Strategy 78

Strategy Exercises Content Marketing Energy 78

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. Through a guided positioning process, the agency will hand over those digital accounts for the client to self-maintain over time, once a baseline is established.

SEO 120

SEO Creativity Mobile Journalism 120

Contently - Strategy

JULY 27, 2021

.” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty.

Brand 77

Brand Branding Banking B2C 77

Prohibition

FEBRUARY 10, 2023

Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Energy 62

Prohibition

OCTOBER 23, 2023

We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast. If you’d like to be a Socially Unacceptable guest apply here or have a good f*ck up to share, email us at sociallyUA@prohibitionpr.co.uk and we’ll share it anonymously on the show.

Ethics 62

Ethics Communications Pitching Retail 62

Prohibition

SEPTEMBER 29, 2023

We already work with the UK’s largest luxury watch retailer, Watches of Switzerland, on the creation of their podcast. If you’d like to be a Socially Unacceptable guest apply here or have a good f*ck up to share, email us at sociallyUA@prohibitionpr.co.uk and we’ll share it anonymously on the show.

Privacy 62

Privacy Comparison B2B Retail 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Shift Communications

OCTOBER 15, 2014

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Vice President, Marketing Technology. Blogging Content Marketing Strategy'

Blogging 141

Blogging Content Marketing Retail Examples 141

Cision

JUNE 5, 2017

Content marketers are all too familiar with the traditional marketing funnel: awareness, consideration, conversion, loyalty and advocacy. The first essentially lets users “shop a look” by clicking a blue dot, which gives them retailer information and can take them to the product page.

Pinterest 202

Pinterest Creativity Video Retail 202

Prohibition

JULY 16, 2019

Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. Chanel launched the campaign to combat this and to encourage a younger audience to visit the Chanel boutiques.

Video 63

Video Fashion Content Marketing Product Launch 63

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Are they part and parcel of your content marketing strategy? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

MAY 1, 2017

Facebook identifies three categories of tools that are initially integrated into Facebook Live: Consumer Friendly Cameras (mobile device cameras) • Samsung Gear 360 – Retail $349.99 • Giroptic IO – Retail $249.99 • Insta360 – Nano (iOS) retail $199, Air (Android) Retail $129.99 • ALLie Camera – Retail $499.00

Facebook 63

Facebook Video How To Retail 63

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Wearable tech, augmented reality in retail experiences, and sustainable manufacturing processes are becoming integral aspects of the intersection. Brands are now leveraging state-of-the-art materials to create products that not only excel in sports performance but also make a bold statement in the fashion realm.

Fashion 85

Fashion Sports Technology Apparel 85

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Communications Conversations

FEBRUARY 13, 2015

TopRank Marketing is looking for a content marketing manager. Cool job alert: CoCo is seeking a director of marketing and communications: [link]. PRSA and Maccabee PR are hosting an event on March 3 titled “Content Marketing for Communicators” at the Cambria Gallery on 7th. view=2&id=262004.

Retail 60

Retail Content Marketing Social Media Communications 60

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Additionally, with consumers switching to new brands during the pandemic, primarily because of their availability, it is vital to engage with retail partners to make sure products are well stocked and easy to purchase.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Additionally, with consumers switching to new brands during the pandemic, primarily because of their availability, it is vital to engage with retail partners to make sure products are well stocked and easy to purchase.

Retail 52

Retail Consumer Exercises Creativity 52

5W PR

FEBRUARY 20, 2019

Facebook : Facebook is the premier social media network, particularly for retail businesses. With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Stephen Waddington

MAY 16, 2017

The majority of online communities are used as a means of content marketing, or rudimentary customer service. Customer service instant messenger channels started to appear on retail websites at the end of the last decade. Messaging is the final area of media change.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

APRIL 8, 2015

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I Anthony Kirlew, founder and chief strategist at AKA Internet Marketing , says, in your headline, you need to: “Answer the ‘who cares’ question. Best Practices Featured Content Marketing press releases'

Writing 120

Writing Retail Content Marketing Groups 120

Cision

AUGUST 28, 2017

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I It’s important to include the most interesting details there, “always prioritize statistics that prove the story is unique.” Use Clever Headlines.

Writing 258

Writing Newspapers Retail Groups 258

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. The casual observer in any retail store will find it unmistakable. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Contently - Strategy

JULY 28, 2021

But even though everyone from junior marketing coordinators to seasoned CMOs will give lip service to it, a great SEO strategy is hard to find. “Our partnership with Contently has been a huge benefit to us because we couldn’t do the volume that we’re doing without them.” Which brings us to CarMax.

SEO 103

SEO Automotive YouTube Video 103

Prohibition

MAY 13, 2022

If your product receives press coverage in a feature, product round up or article, the product can sell out as consumers look to purchase it by visiting your company or retailer’s website or call into a physical store. Build better relationships with content marketing. PR is powerful because when it works, it really works.

Print 112

Print Trends Agency Brand 112

Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing'

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

Beyond PR

JULY 29, 2016

Seasonal events have long been used by retail marketers to create buzz and reach new customers. To host a successful sale, today’s retailers must look beyond the walls of their store (or ecommerce site) to attract customers. Influencer Marketing. Advocacy and influencer marketing can take your brand to the next level.

Marketing 40

Marketing Retail Instagram Social Media 40

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. There you have it.

Blogging 111

Blogging SEO Web Google 111

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership.

Instagram 52

Instagram Analytics Product Launch Retail 52

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. His firm offers us a solid mix of business and digital communications acumen, as well as impeccable media relations and content marketing skills.”. Nasdaq:HSNI) is a $3.4

Agency 28

Agency Retail Apparel Mobile 28

PR 20/20

OCTOBER 11, 2018

automates the content marketing process and provides insights on how to generate better results from content. Atomic Reach is an artificial intelligence platform that delivers deep insights on critical data points that influence and affect the performance of text-based content. It unlocks the value of images and videos.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Are we talking to the right audience?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. At Geben, we manage social media for a wide range of companies, from FORTUNE 100 retailers … to a top marathon and a local brewery.

Retail 28

Retail Community Storytelling Social Media 28