Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. Through a guided positioning process, the agency will hand over those digital accounts for the client to self-maintain over time, once a baseline is established.

SEO 120

SEO Creativity Mobile Journalism 120

Shift Communications

OCTOBER 15, 2014

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Vice President, Marketing Technology. Blogging Content Marketing Strategy' Use Cases. Christopher S.

Blogging 141

Blogging Content Marketing Retail Examples 141

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Additionally, with consumers switching to new brands during the pandemic, primarily because of their availability, it is vital to engage with retail partners to make sure products are well stocked and easy to purchase.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Additionally, with consumers switching to new brands during the pandemic, primarily because of their availability, it is vital to engage with retail partners to make sure products are well stocked and easy to purchase.

Retail 52

Retail Consumer Exercises Creativity 52

Beyond PR

MAY 1, 2017

Facebook identifies three categories of tools that are initially integrated into Facebook Live: Consumer Friendly Cameras (mobile device cameras) • Samsung Gear 360 – Retail $349.99 • Giroptic IO – Retail $249.99 • Insta360 – Nano (iOS) retail $199, Air (Android) Retail $129.99 • ALLie Camera – Retail $499.00

Facebook 63

Facebook Video How To Retail 63

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. The casual observer in any retail store will find it unmistakable. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. A cloud technology vendor told me that trade shows were the number one source of leads for his company. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing.

Marketing 60

Marketing B2B Local Customer Service 60

PR in High Definition

DECEMBER 13, 2017

Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game. And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. I’m a trendjacker extraordinaire.

Trends 59

Trends How To Retail Google 59

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. His firm offers us a solid mix of business and digital communications acumen, as well as impeccable media relations and content marketing skills.”. Nasdaq:HSNI) is a $3.4

Agency 28

Agency Retail Apparel Mobile 28

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. For retail junkies, this one is a no-brainer. PR News: The Skinny. PR Daily News Feed. NRF Smartbrief. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Are we talking to the right audience?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Sword and the Script

MARCH 8, 2016

Retail: $120,000. PR is the Best Kept Secret in Effective Content Marketing. PR an Employee Market. I am a little surprised that technology and financial services segments didn’t rank higher in median salary by market segment. Industrial and manufacturing: $135,000. Healthcare and Pharma: $132,000.

Survey 60

Survey Tourism Airlines Financial 60

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

AUGUST 25, 2016

Through that lens, AWS and Amazon retail are very similar indeed.”. You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter. Nobody will watch.”

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Norton's Notes

MAY 13, 2015

Six years ago, I would have said I specialise in healthcare and B2B, too; however after almost six years working as an independent consultant, I’ve had a chance to work with a number of big retail companies (Walmart, Sleep Number, Walgreens, Sleep Number), so that would probably be an area of focus for me as well.

Interviews 28

Interviews SEO Blogging Writing 28

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. Facebook is the number one mobile app.

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

JULY 22, 2019

For entrepreneurs, this period has been an exciting time as the worlds of marketing and emerging technology have merged to create an entirely new marketplace- one unprecedented in its opportunity, intrigue, and global connections. From 2010 to 2015, total US e-commerce retail sales grew by almost $1 billion to $263.3

How To 68

How To Social Media Retail Technology 68

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. Gut instinct has a place in content marketing, but not if it goes unchecked. Perform SEO analysis.

Strategy 108

Strategy How To Content Marketing Analysis 108

Cision

APRIL 25, 2016

Ideally for eCommerce and retailers with high web traffic and large inventory). Marketing API – for larger advertisers who want to build an in-house management tool for ads; the API is a free interface to Facebook. Dynamic product ads (Ads that allow businesses to promote their entire product catalog on Facebook.

Facebook 120

Facebook Advertising Advertising Measurement 120