Cision

JUNE 5, 2017

The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. Content marketers are all too familiar with the traditional marketing funnel: awareness, consideration, conversion, loyalty and advocacy. Those experiences need to be similar.”

Pinterest 202

Pinterest Creativity Video Retail 202

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. billion from March to October.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. billion from March to October.

Retail 52

Retail Consumer Exercises Creativity 52

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds.

Publicity 119

Publicity Customer Service Community Internal 119

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Wearable tech, augmented reality in retail experiences, and sustainable manufacturing processes are becoming integral aspects of the intersection. These types of collaborations extend beyond national boundaries, enabling these partnerships to resonate with consumers on a global scale.

Fashion 85

Fashion Sports Technology Apparel 85

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Build better relationships with content marketing. PR is powerful because when it works, it really works.

Print 112

Print Trends Agency Brand 112

Prohibition

JULY 16, 2019

Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

MAY 26, 2017

This concept is called cause marketing. Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. A big part of cause marketing is knowing how to appeal to the demographic.

Blogging 150

Blogging Community Retail Consumer 150

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

Beyond PR

MAY 1, 2017

Facebook identifies three categories of tools that are initially integrated into Facebook Live: Consumer Friendly Cameras (mobile device cameras) • Samsung Gear 360 – Retail $349.99 • Giroptic IO – Retail $249.99 • Insta360 – Nano (iOS) retail $199, Air (Android) Retail $129.99 • ALLie Camera – Retail $499.00

Facebook 63

Facebook Video How To Retail 63

Contently - Strategy

JULY 28, 2021

But even though everyone from junior marketing coordinators to seasoned CMOs will give lip service to it, a great SEO strategy is hard to find. “Our partnership with Contently has been a huge benefit to us because we couldn’t do the volume that we’re doing without them.” Which brings us to CarMax.

SEO 103

SEO Automotive YouTube Video 103

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. The casual observer in any retail store will find it unmistakable.

Marketing 60

Marketing Study Survey Content Marketing 60

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership.

Instagram 52

Instagram Analytics Product Launch Retail 52

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. His firm offers us a solid mix of business and digital communications acumen, as well as impeccable media relations and content marketing skills.”. Nasdaq:HSNI) is a $3.4

Agency 28

Agency Retail Apparel Mobile 28

Beyond PR

SEPTEMBER 2, 2016

The American Academy of Orthopedic Surgeons tackled this strategy successfully with attention-grabbing back-to-school content. Back-to-school is the second biggest retail holiday, with many families stocking up on new textbooks, electronics, and of course – backpacks. Target your content distribution.

Banking 62

Banking Retail B2B Writing 62

Beyond PR

SEPTEMBER 20, 2016

For consumer brands and retailers, the holidays are the most important time of year for sales and product promotion. A Think With Google analysis of last year’s gift-givers found that foot traffic in retail stores has declined by 57 percent in the past five years, but the value of those visits has increased by nearly 300 percent.

Media 40

Media Retail Public Affairs Pitching 40

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Are we talking to the right audience?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. For retail junkies, this one is a no-brainer. Check out these 10 newsletters every PR pro should read. PR News: The Skinny.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. Consumers not only follow these channels, but so do the reporters and analysts on whom corporate communicators have so heavily relied to amplify their stories.

Media 28

Media Journalism Social Media Mobile 28

Beyond PR

AUGUST 25, 2016

Amazon.com serves consumers and AWS serves enterprises that need web based services. Through that lens, AWS and Amazon retail are very similar indeed.”. This surprised investors but Bezos used that surprise as a chance to align the success of AWS with the brand as a whole.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Conclusion.

Brand 254

Brand Branding Web Content Marketing 254

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Does any of this matter to PR?

Mobile 201

Mobile Strategy Web Consumer 201

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

5W PR

JULY 22, 2019

From 2010 to 2015, total US e-commerce retail sales grew by almost $1 billion to $263.3 Last year, consumers spent a whopping $513 billion online. Whether you’re already involved in the launch of e-commerce business or are looking to get involved in your first venture, now is the time to get your foot in the door.

How To 68

How To Social Media Retail Technology 68

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. Retailers lead, the regulated follow. How many choices in utilities does the average consumer have?

Social Media 117

Social Media Study Blogging Company 117

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Like, “I had no idea PR folks spent this much time doing THIS?!?!”

Media 112

Media Journalism Report Video 112

Beyond PR

FEBRUARY 8, 2018

Additionally, 44 percent of consumers said they would return to a retailer that remained actively engaged with them after a purchase. Pratik Dholakiya is the Co-Founder of E2M , a full-service digital marketing agency and PRmention , a digital PR agency.

Brand 72

Brand Branding How To Web 72

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? Bring Your Content Into Real Life.

Marketing 48

Marketing Social Media Video Mobile 48