Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. We have four takeaways.

SEO 128

SEO How To Mobile Engineering 128

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Because if martech is marketing, then businesses merely need to buy some technology. However, if you are inside a company trying to do something different and drive marketing innovation , that idea is at least a high hurdle and at worst a dangerous barrier.

Marketing 104

Marketing Comparison Enterprise Technology 104

PR 20/20

DECEMBER 6, 2016

Will artificial intelligence automate content creation? Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. Marketers rely on content more than ever as a linchpin of their strategies. What Content Automation Actually Involves.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Conclusion Social media accessibility refers to making social media platforms and content accessible and inclusive for people with different forms of disability. billion each year.

Social Media 93

Social Media Media Video SEO 93

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. One of those industries that companies need to follow is ad tech because of the power that this technology has to automate as well as serve very targeted ad campaigns to consumers.

Company 88

Company Strategy Publicity Advertising 88

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Contently - Strategy

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program.

Enterprise 91

Enterprise Content Marketing B2C Data 91

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It does not provide information about sources and will make up references. It can also use machine learning to summarise text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making. Wordsmith does a similar job for content marketing.

Tools 100

Tools Analysis Technology Internal 100

Cision

APRIL 20, 2015

We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

APRIL 6, 2016

What’s the biggest lesson about marketing you’ve learned throughout your career? Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. With so much content saturating the marketplace, how can brands stand out? The industry is moving at rapid speed.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. More than a proactive partner: an extension of your marketing and PR team.

Software 85

Software Case Study Pitching Technology 85

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips.

Consumer 91

Consumer Social Media Education Advertising 91

Sword and the Script

JUNE 19, 2018

Mr. Steinman is a former Gartner analyst, has a new book out on analyst relations , and recently spelled out his perspective on the infamous Magic Quadrant (MQ) technology research report in a piece for CIO, titled, 3 Things You Need to Know About Gartner Magic Quadrants. 5) Pull out all the stops for references. and execute on them ?

Enterprise 66

Enterprise Technology Report Company 66

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation. ” 4) Vendors aren’t asking for customers references enough. Analyst references.

B2B 62

B2B Marketing Survey Study 62

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Marketing performance scorecards are simple to build and are increasingly efficient to maintain thanks to analytics platform APIs. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Ahrefs provides helpful date stamps for large algorithm updates so you can easily cross-reference to see when a site might have been hit by an algorithm update, which is a bad sign. So, focus on the higher DA/DR opportunities where you can. All in all, give the site the “eye test”.

Analysis 90

Analysis SEO Guidelines Google 90

The Resolution Blog

OCTOBER 4, 2019

It’s essentially an ad technology that allows brands to promote their earned media by paying for it. When you spend ages on the PR side saying we don’t need your money , it’s hard going back to say that you actually do ,” says Jerrid , referring to traditional PRs who prided themselves on gaining coverage with little budget.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

APRIL 27, 2019

In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters. 6 Takeaways from a Global Survey on Influencer Marketing by Talkwalker. Dispelling 6 Myths PR Sometimes has about Content Marketing. 2% said “personal safety and security issues.”.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Deirdre Breakenridge

NOVEMBER 16, 2016

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. SFM: With the proliferation of content marketing (and the publishing and analysis tools that support it), owned media channels have become as important of a PR instrument as traditional media.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Critical Mention

NOVEMBER 5, 2018

Often referred to by his initials, FDR, Franklin D. Commonly referred to by his initials JFK, John F. He stresses that Hamilton County Clerk of Courts needs modern technology and a full-time housing court. Over two centuries later in 2016, a record number of 137.5 million Americans voted. Franklin D. SCHEDULE A DEMO.

Policies 64

Policies Film Exercises Viral 64

Beyond PR

JUNE 14, 2018

As Tisch explained, the rise of content marketing, social media and technologies like artificial intelligence have dominated discussions in an industry that may need to revisit the fundamentals — like being on good enough terms with a journalist that you can actually pick up the phone and have your call answered.

Pitching 45

Pitching Content Marketing Ethics Course 45

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

MARCH 26, 2020

Shoehorn a few vague, coronavirus-related sentences into the intro of your promotional email: “Content marketing is a great way to tell your story, and in times of uncertainty, content marketing is more important than ever. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

JANUARY 22, 2019

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” 2) Do customers really want relationships with brands?

Brand 79

Brand Branding Banking Consumer 79

Sword and the Script

JULY 11, 2017

1) Product was divested from marketing. Classic marketing has four Ps – product, price, promotion and place – but in B2B technology, the management of a product has been all but divested from marketing. As a result, the strategy is two or three degrees removed from marketing execution.

Marketing 68

Marketing Leadership B2B Survey 68

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? Check out the round up below to learn what the PR 20/20 relies on as the industry’s best marketing resources.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 20, 2015

In other words, there isn’t consensus among marketers, on what exactly, constitutes a pressing need. New business development, lead quality and staying abreast of marketing technology held a three-way tie at the top the list – each with 27% of respondents.

Marketing 60

Marketing Mobile Survey Advertising 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Do you work for a PR technology vendor? Here we go….

Trends 60

Trends Media Report Technology 60

Buzzstream

MAY 2, 2024

For instance, if our farming post was about drought-resistant crop innovations, we could search for queries like “drought-resistant crops,” “drought news,” and “farming technology innovation.” To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound.

Digital PR 62

Digital PR Report How To Pitching 62

Shift Communications

DECEMBER 30, 2015

The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

NOVEMBER 18, 2015

T-Shaped people are also referred to as Versatilists, Generalizing Specialists, Technical Craftspeople, Renaissance Developers, and Master Generalists. Account Manager, Marketing Technology. This meant that I didn’t need to limit what I learned, tools I tried, and teams I collaborated with. Why the T-Shape? Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60