ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 88

Software Pitching Measurement Enterprise 88

Contently - Strategy

FEBRUARY 22, 2023

Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Ninety percent of marketers who leveraged short-form video in 2022 plan to keep doing it this year. And brands noticed.

Video 89

Video Strategy Marketing Instagram 89

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

MARCH 27, 2020

Podcasts are relatively new when it comes to content creation, with celebrities and social media influencers generally filling this space with genres of content including story-telling, celebrity interviews, advice pieces and debate shows. Or if you’d prefer to watch the video, head over to YouTube.

Leadership 62

Leadership Exercises Trends YouTube 62

Critical Mention

JANUARY 9, 2019

Establishing relationships with these influencers is key to your marketing strategy. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service. Gen Z is on YouTube, Instagram and Snapchat.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Make a video promoting your ebook and share it on Facebook and Youtube. This same advice applies to being interviewed on videos and podcasts. Click Here.

eBook 219

eBook How To Writing Community 219

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Direct Deploy: Engaging Content Marketing. Interview: craft a compelling and true-to-life storytelling narrative.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling.

Airlines 100

Airlines Viral Sports Ethics 100

Cision

APRIL 6, 2015

iTunes and YouTube don’t deduce context from audio alone. Tags serve to categorize your content. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Best Practices Featured Content Marketing' descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing'

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. But reading just one post from Avinash is never enough.

Analytics 40

Analytics Interviews Google YouTube 40

Sword and the Script

JULY 23, 2016

Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all areas. Also see: The Psychology of More in Content Marketing and Social Media [UML]. From discovery to engagement to tracking and reporting, there are many different solutions, but they don’t always fit together.”.

Technology 60

Technology Mobile Web Banking 60

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Flatiron Communications

JANUARY 14, 2015

Or are some beats simply less receptive than others to our emailed story and interview suggestions? At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. The Flack Content Marketing JOurnalism Media PR social media'

Media 28

Media Journalism Social Media Mobile 28

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. Every minute, 400 hours of video are uploaded to YouTube.

Viral 100

Viral Video Strategy YouTube 100

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh?” A9) YouTube. Q15) What’s all the hype with “content marketing?” Marissa Mayer __.

Journalism 28

Journalism Radio Report Advertising 28

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 70

Publicity Small Business Advertising Advertising 70

Cision

AUGUST 27, 2015

Why should your brand consider adding podcasts to your content marketing strategy? Turner said podcasts better enable people to have emotional responses to our content. Will you have an interview format or a monologue format? An interview format gives listeners a break from one voice. Pick a format.

Skype 120

Skype Interviews Software Mobile 120

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. Source: Marcus Sheridan YouTube ).

Marketing 91

Marketing Small Business Interviews Internal 91

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 3, 2016

Those are all respectable objectives, but webinars can also help B2B marketers solve their biggest content marketing challenge : producing engaging content. Some studies suggest 60-70% of content produced in B2B goes unused: A few searches on the company website will demonstrate if this is true in your organization.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. There are several ways to do this without giving the webinar content away. Share the content on your social sites again. 3) Curate the speaker’s previously published content.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. What If Warren Buffett had a YouTube Channel? The state of content marketing is – the gap between those that are good and those that haven’t started is widening. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Journalistics

JULY 3, 2013

If your organization has expanded its communication channels like most, an editorial calendar is a great way to plan all the content you will produce throughout the year – and to think through how to repurpose content across multiple channels to get more out of your efforts. Make It Easy On Your Team.

How To 52

How To Pinterest Resources Writing 52

Critical Mention

SEPTEMBER 10, 2019

Adding such content to your site will give readers an in-depth perspective on what your organization has to offer. For example, you can create a case study where you interview one of your current clients on how they utilize your product. Also, other great resources to add to your website are eBooks, case studies and white papers.

Reputation 60

Reputation Case Study Mobile eBook 60

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. So, when should you repurpose content to drain every drop from your high-quality content?

eBook 129

eBook YouTube Video Social Media 129