Critical Mention

MARCH 13, 2019

If marketing put more effort into an Account-Based Sales and Marketing approach, those same strategies could be modeled to develop leads. Anthony: I am a content marketer. The post Interview with Anthony Iannarino appeared first on Critical Mention - Media Monitoring. Q: How do you manage your own personal brand?

Interviews 65

Interviews B2B Measurement Blogging 65

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Interview them and share THEIR opinions, not yours.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Cision

OCTOBER 4, 2017

As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Here are the eight ways PR can help you improve your video marketing campaigns. #1.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Better understanding your buyers allows you to message them around the things they care about, increasing the impact of your marketing (and maximizing ROI).

B2B 172

B2B Company Marketing SEO 172

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 114

B2B Marketing How To Survey 114

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Direct Deploy: Engaging Content Marketing. Interview: craft a compelling and true-to-life storytelling narrative.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. While at the conference, I’m going to do several media interviews that link to that original blog post. You want to place contributed content that links back to the content you’ve spent the last few months creating and publishing.

Exercises 198

Exercises Google Writing Blogging 198

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Tools Agency Resources 136

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Content marketing (including PR) that impacts the bottom line (for B2B companies). Please don’t litter.

Interviews 28

Interviews B2B Blogging Real Estate 28

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. B2B content will become more customized. CX goes hard.

B2B 120

B2B Customer Service Software Technology 120

Cision

APRIL 6, 2016

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. My favorite social media platform is…LinkedIn, hands down.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Contently - Strategy

FEBRUARY 22, 2023

Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. ” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched. What is the structure of the live event?

Video 89

Video Strategy Marketing Instagram 89

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

The Proactive Report

JUNE 12, 2017

They worked closely with these effective influencers, fed them content no-one else had and helped them to create unique content their audiences would respond to. One blogger was given the opportunity to interview her industry idol. Connect on LinkedIn. The post Influencer Marketing – Owned or Earned?

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. It’s no longer enough to simply do a TV interview or post a blog on your website.

Television 120

Television Pitching Journalism Interviews 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below. How do you promote them?

Video 153

Video B2B Film Marketing 153

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. How to share your best coverage on LinkedIn. We interviewed the Neoman comms team to find out the secrets behind their success. Will ad-blocking bring more competition to PR?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. You can find more from Tressa on her blog and connect with her on Twitter ( @tressalynne ) and LinkedIn. Eighteen years and counting here – still loving it!”

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. But reading just one post from Avinash is never enough.

Analytics 40

Analytics Interviews Google YouTube 40

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. meeting at an all-male golf club to the exclusion of their female chief marketing officer”.

Marketing 68

Marketing Ethics Interviews Meeting 68

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

JANUARY 29, 2019

Have professionals on hand to review resumes or LinkedIn profiles and give attended (free) pointers for improvement or optimization. Give break out sessions on networking strategies, interview skills and career planning. This essentially applying the principles of content marketing to recruiting.

Resources 76

Resources Creativity Publicity Local 76

Sword and the Script

SEPTEMBER 19, 2017

He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. More recently, he’s served as the senior legal marketing strategist at LawLytics. Larry is my guest in this latest interview in the Off Script series. – directory listings.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 190

Writing Communications Marketing B2B 190

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. Q: What’s your definition of an “influencer?”. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Boots on the ground interviews with PR, marketing, sales leaders. See these related interviews: Network Latency and Jargon Free Corp Comm; Off Script #17: Wendy Zajack. Marketing Principles Remain the Same; Off Script #15: Jeff Beale.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JULY 23, 2016

Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all areas. Also see: The Psychology of More in Content Marketing and Social Media [UML]. From discovery to engagement to tracking and reporting, there are many different solutions, but they don’t always fit together.”.

Technology 60

Technology Mobile Web Banking 60

Prohibition

OCTOBER 28, 2019

Our brief was to create a high quality and professional video that showcased the event by conducting interviews with high profile stakeholders and speakers to understand the crux of their motivations for participating. This in turn would be shown at an internal stakeholder event and be shared across social media.

Conference 48

Conference Video Government Corporate 48