Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Agency Tools Resources 136

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 79

B2B Media eBook Interviews 79

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Content marketing (including PR) that impacts the bottom line (for B2B companies). Poor brands will struggle.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. she said recently in an interview conducted by email.

Measurement 60

Measurement Course Advertising Advertising 60

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. How to share your best coverage on LinkedIn. We interviewed the Neoman comms team to find out the secrets behind their success.

eBook 120

eBook Google Tools Analytics 120

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. There is no prescriptive formula for becoming a PR influencer. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. But reading just one post from Avinash is never enough.

Analytics 40

Analytics Interviews Google YouTube 40

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

OCTOBER 28, 2019

Our brief was to create a high quality and professional video that showcased the event by conducting interviews with high profile stakeholders and speakers to understand the crux of their motivations for participating. This in turn would be shown at an internal stakeholder event and be shared across social media. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

Our brief was to create a high quality and professional video that showcased the event by conducting interviews with high profile stakeholders and speakers to understand the crux of their motivations for participating. This in turn would be shown at an internal stakeholder event and be shared across social media. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. 3) What do you think lawyers value the most in marketing?

Marketing 69

Marketing Ethics Interviews Meeting 69

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. Twitter Facebook Google+ LinkedIn Optimize: a Discussion with Lee Odden [Video].

Video 79

Video SEO Skype B2C 79

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Flatiron Communications

JANUARY 14, 2015

Or are some beats simply less receptive than others to our emailed story and interview suggestions? At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. The post New Media & The PR Pro: A Look Ahead appeared first on Flatiron Communications LLC.

Media 28

Media Journalism Social Media Mobile 28

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

AUGUST 7, 2015

As in ‘does this bring me business, does it mean that the audience I want to reach considers me a thought leader,’ or ‘does it reach the goals I want to reach vis a vis [sic] my overall content marketing strategy?’ The writing, the design and usefulness of the content has to inspire some kind of action.

Measurement 40

Measurement System Blogging Facebook 40

Deirdre Breakenridge

MAY 23, 2017

Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet.

Blogging 282

Blogging Case Study Social Media Instagram 282

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 19, 2017

Any startup, entrepreneur, or community player in the Atlanta startup ecosystem can add their blog – or individual post or announcement – for free. 2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective?

Marketing 65

Marketing Local Pitching Blogging 65

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

FEBRUARY 21, 2017

The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies. Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. >Finance see marketing as a cost center versus a profit center.

Marketing 65

Marketing System Data Tools 65

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 96

Leadership Video B2C Interviews 96

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Frederik Vincx

DECEMBER 11, 2015

A large part of your audience communicates via this medium. And what about LinkedIn posts? All communication teams are striving for the attention of the fickle consumer. Share it with your network: Tweet now – Share on LinkedIn now. Raf recently also got interviewed about this in the Wag The Dog Podcast.

How To 60

How To Software System Employee 60