PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Instagram and Facebook use hashtags as well. along with post content data. Senior Marketing Strategist. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Create an approval workflow.

Strategy 111

Strategy Content Marketing Measurement SEO 111

The Proactive Report

OCTOBER 12, 2015

Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain.

SEO 100

SEO Google Pinterest LinkedIn 100

Critical Mention

OCTOBER 9, 2019

Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. Utilize Social Analytics Tools. Use Social Media for Storytelling.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

DECEMBER 20, 2019

Proactively pitch to journalists who cover your industry or area. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Doing so will help turn earned coverage into endorsements. Publish newsworthy articles, press releases and blog posts.

Brand 103

Brand Branding How To Media 103

Critical Mention

JULY 2, 2020

Elevate your Pitch Game. Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. Integrates your Business .

Marketing 89

Marketing eBook Pitching Radio 89

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more!

Community 120

Community Mobile Blogging Publicity 120

prTini

SEPTEMBER 5, 2014

Instagram: How the Must-Have App Became the World’s Camera Filter. The List: Content Marketers’ Secret Weapon. What Your Media Contacts Want You To Know Before You Send Them a Pitch. Since You Can’t Manipulate Time, Try These 13 Time-Saving Tips. Brand Anonymity is Dead: Meet Community Manager 2.0.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Rock the Status Quo

SEPTEMBER 9, 2014

Or when you scan then post your honor roll student’s school photo on Instagram. It wouldn’t be on Google if it weren’t okay to use!) Similar Posts You Might Like: Baby, You’re a Hot Legal Mess Just WAITIN’ to Happen Content Marketing: Can You Use Other People’s Blog Posts?

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

JANUARY 5, 2016

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. Photo credit: Instagram. Native advertising smack down. “At

Banking 60

Banking Marketing Wireless Advertising 60

Prohibition

AUGUST 15, 2019

On top of this, we created teaser content that included an Instagram split grid of the hashtag #poshnic and images of Cartwright & Butlers summer recipes which created interest and allowed the campaign to gain some momentum in the build-up to the event. Securing coverage in key media outlets.

Social Media 48

Social Media Transportation Film Content Marketing 48

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Newsletters Have Become the Centerpiece of Content Distribution and Audience Building.

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

DECEMBER 10, 2018

This is not a time to make a pitch or sell an idea. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. You can also hold contests, such as an Instagram holiday photo or ugly sweater competition where the winner gets featured on your social media channels.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Beyond PR

JUNE 22, 2016

Twitter and Instagram mostly,” he confirms, adding that LinkedIn isn’t the place for them. Instagram doesn’t have the same limit – especially with many users adding hashtags in their posts’ comments – but it is important to rein in how many you use. And the best platforms for hashtags?

How To 76

How To Marketing Instagram Social Media 76

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. I’m glad to see the term content marketing come up in this discussion.

Interviews 100

Interviews Publicity Technology Social Media 100

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . There are a number of ways to take advantage of the increasing popularity of podcasts. Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Landis PR

MARCH 20, 2023

By staying current on the latest trends and developments in the media landscape, PR teams can develop effective pitches and build lasting and meaningful relationships with journalists. It’s clear Twitter remains a vital platform for engaging with media. We highly recommend reviewing the report in its entirety.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. Perfect your pitch.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Landis PR

MARCH 14, 2022

What works for one platform may not work for all, so it is prudent to customize your content for the platform based upon the goals you wish to achieve. Be mindful of your company’s capacity for content generation and create pages only on platforms for which you can maintain quality output for your brand.

Social Media 52

Social Media Consumer Brand Branding 52

Critical Mention

SEPTEMBER 27, 2019

Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions. On the other hand, access to earned media provides a way for organizations to clear up and address negative mentions in real-time. Until next time! Critical Mention.

Brand 100

Brand Branding Advertising Advertising 100

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 3, 2020

As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Shift Communications

OCTOBER 19, 2018

If you haven’t already set up Twitter lists, scanned through Facebook groups or sought out Instagram hashtags of prominent, influential or interesting people in your industry, stop and do so now. There are three starting places to look for waves to catch. The first and most obvious are near real time social media channels.

Transportation 68

Transportation Google Trends Tools 68

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28

Media Journalism Social Media Mobile 28

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. When asked, “Why?”

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Monitoring Instagram. First, this is an opportunity for brands to fill the void.

Software 86

Software Case Study Pitching Technology 86

Sword and the Script

OCTOBER 17, 2017

As I mentioned above, lawyers are missing out on the opportunity to use the internet, specifically content marketing, to push leads (potential clients) down the funnel. Instead, lawyers continue to employ the shotgun approach to marketing. Your favorite marketing campaign of all time is… “ Love Has No Labels ” – Ad Council.

Marketing 69

Marketing Ethics Interviews Meeting 69

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. ” Instagram: How many followers do they have? What type of content are they creating? Hustle and pitch. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content.

Tools 147

Tools Radio Data Instagram 147

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool.

Digital PR 161

Digital PR Tools Pitching Film 161

PRSay

SEPTEMBER 21, 2018

Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. As long as they can reach people.

How To 153

How To Media Nonprofit Newspapers 153

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 79

B2B Facebook Advertising Advertising 79

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. Besides traditional media, you just have to take a quick scan of Instagram, Snapchat or even YouTube to find everyday people using “influencer” to describe themselves in their bios. You stumble across a blogger and think, “Maybe. “.

B2B 120

B2B B2C Pitching Social Media 120