Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 106

Interviews Publicity Technology Social Media 106

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Now… how do you make the media care? Construct a Highly Targeted Media List. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga.

Pitching 47

Pitching Construction LinkedIn Engineering 47

Critical Mention

JULY 2, 2020

Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. Elevate your Pitch Game. A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation.

Marketing 89

Marketing eBook Pitching Radio 89

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Create an approval workflow.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) Or when you scan then post your honor roll student’s school photo on Instagram. She can be an agency or marketing departments best friend. Agencies Content Marketing Social Media'

Blogging 194

Blogging Agency Social Media Content Marketing 194

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Proactively pitch to journalists who cover your industry or area. Step 3 – Draw on Positive Media Coverage.

How To 103

How To Brand Branding Media 103

Prohibition

AUGUST 15, 2019

It consisted of hosting an influencer event, devising content for social media and securing features in the media. Creative and engaging social media content. A further layer to the campaign was to create engaging social media content focused around celebrating the poshnic.

Social Media 48

Social Media Transportation Film Content Marketing 48

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Landis PR

MARCH 20, 2023

Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach. Freelancers make less than $300 per piece on average. We highly recommend reviewing the report in its entirety.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Instagram: How the Must-Have App Became the World’s Camera Filter. Cheers and happy reading! .

Media Relations 49

Media Relations Case Study Viral Instagram 49

Critical Mention

SEPTEMBER 27, 2019

Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Yes, social media and digital interactions are at an all-time high.

Brand 100

Brand Branding Advertising Advertising 100

Beyond PR

JUNE 22, 2016

.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t. To relieve some of your #HashtagStress, I spoke with Ryan Hansen ( @ RPH2004 ), manager of social media at PR Newswire. Social media connects to so much today.

How To 76

How To Marketing Instagram Social Media 76

Critical Mention

DECEMBER 10, 2018

Let your media contacts know you value your relationships with them by sending an online holiday greeting card. This is not a time to make a pitch or sell an idea. You can also hold contests, such as an Instagram holiday photo or ugly sweater competition where the winner gets featured on your social media channels.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Trends 105

Trends YouTube Tourism Video 105

Sword and the Script

JANUARY 5, 2016

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. Photo credit: Instagram. Native advertising smack down. “At

Banking 60

Banking Marketing Wireless Advertising 60

Shift Communications

OCTOBER 19, 2018

The first and most obvious are near real time social media channels. If you haven’t already set up Twitter lists, scanned through Facebook groups or sought out Instagram hashtags of prominent, influential or interesting people in your industry, stop and do so now. There are three starting places to look for waves to catch.

Transportation 68

Transportation Google Trends Tools 68

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. There’s always another hot new marketing channel.

B2B 85

B2B Content Marketing Trends Marketing 85

Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28

Media Journalism Social Media Mobile 28

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Monitoring Instagram. First, this is an opportunity for brands to fill the void.

Software 85

Software Case Study Pitching Technology 85

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Hustle and pitch.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content.

Tools 147

Tools Radio Data Analytics 147

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You look on social media, but it’s not crystal-clear who has an independent voice. But the problem, I guess, is for someone reading all that content to pick out what is valuable and what is not. It goes both ways.”.

B2B 120

B2B B2C Pitching Social Media 120

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Research the journalists and reporters who regularly cover topics like your video content within each relevant media outlet.

Video 88

Video Publicity Marketing Analytics 88

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. 1) Use paid social to support media pitching.

B2B 78

B2B Facebook Advertising Advertising 78

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Cision Social Edition provides solutions for: Social Engagement. Social Media Integration.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 145

B2B Trends Video Course 145

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54