Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. It’s not something to be made up on the spot, but rather developed over time.

Brand 120

Brand Branding Guidelines Storytelling 120

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

APRIL 6, 2016

If you can do that effectively, it’s much easier for you to pivot quickly and engage in the channels that actually matter to your audience and with the content that can break through the clutter. How can they overcome it? Do you know how to mitigate a crisis in real time? Employee storytelling. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register now!

Video 120

Video Brand Branding Trends 120

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

wiredPRworks

APRIL 20, 2022

New additions to the new rules of marketing and PR. Future trends in marketing and PR. How real-time marketing and PR works. Storytelling success stories. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. What We Talked About on Growing Social New. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

It’s not just about having a voracious appetite for all types of content, although that’s solid advice for anyone starting out in PR. My former colleague and friend Bob Pickard of Signal Leadership Communications is my role model here. Lou Hoffman is someone who does this well in his blog, Ishmael’s Corner.

SEO 159

SEO Analysis Storytelling Training 159

Prohibition

FEBRUARY 10, 2020

Is it ‘how to’ content that can teach viewers something useful or perhaps its intention is to entertain and/or incite a certain emotion. Think about the ‘why’ as well as the ‘how’ to ensure the objective of shareability is weaved throughout each strategic stage. Use audience insights for video content inspiration .

Video 62

Video YouTube Social Media Storytelling 62

Deirdre Breakenridge

APRIL 10, 2017

It’s important to understand what specific aptitudes and advantages you have that clients need and how to present it. How will you keep your PR skills up-to-date? Five years ago, no one expected their PR firm to have video storytelling capabilities. What are you going to call your firm?

Travel 281

Travel Technology Conference LinkedIn 281

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. They’ll cover: Brand Awareness & Thought Leadership.

Leadership 93

Leadership Brand Branding How To 93

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Thought Leadership: Wise Thoughts from Wide Experience. Storytelling through the Eyes of a Child. Words and Pictures – the Batman and Robin of Content Marketing . And these seven posts are some of my personal favorites. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

PR 20/20

JUNE 25, 2019

One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. Storytelling with the Cognitive Content Hub™. And I’m not the only one.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Graphic designer / visual storyteller. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. .” With thought leadership comes risk. Remember, thought leadership isn’t about ego.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Sword and the Script

DECEMBER 20, 2022

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR in High Definition

JUNE 27, 2017

We know how to get the information we want – isn’t that right, Google? It’s about providing value and engaging a prospect over time – by answering questions and providing interesting content, in a logical sequence – until the person is ready to make a purchase. How much internal dialogue happens between the sales team and marketing?

Google 48

Google Leadership Social Media Reputation 48

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Quality PR practitioners are expert storytellers. For an early-stage technology business, differentiation can be everything.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Cision

MARCH 28, 2016

Traditional marketing functions are no longer set up to win. To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Leadership needs to understand how content leads,” says Carlos Abler.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.

Tools 60

Tools B2B Software Storytelling 60

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

AUGUST 31, 2018

I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. My job boils down to figuring out how to get my clients in front of the right eyeballs in meaningful and memorable ways.

Media 112

Media Journalism Report Video 112

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72