Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. Here’s a little bit about how that works. HOW TO SUBMIT Submitted articles must be 600–900 words. Please no pitches, abstracts, outlines, press releases, or interview offers.

Company 100

Company How To Leadership Pitching 100

Onclusive

APRIL 12, 2018

Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing? Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. See our post on How Speaking Opportunities Support B2B Companies for insights on how much we and our clients value speaking opportunities.

Conference 304

Conference B2B Content Marketing Case Study 304

Contently - Strategy

MARCH 22, 2021

sports producers had lost the plot, so he rethought how to televise football from the ground up. What content marketers can learn: Break convention. As marketers, we face incredible competition from the millions of stories buzzing in our audience’s pockets every day. Hill thought U.S.

Television 104

Television Content Marketing Sports Marketing 104

Prohibition

APRIL 15, 2020

If you’re looking to film thought leadership content during the lockdown, here’s our top tips to help you make your video look as professional as possible. Choosing the right background and lighting for your thought leadership video is key. Get in touch today to find out how we could help you: hello@prohibitionpr.co.uk.

Film 62

Film Leadership How To Video 62

Stern + Associates

APRIL 25, 2017

The post How To Build Genuine Trust With Your Content Marketing Strategy appeared first on Stern Strategy Group. Historically, public relations has focused on building awareness and generating intrigue, and most importantly, building trust.

Content Marketing 87

Content Marketing Strategy How To Marketing 87

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Content marketing Creating high-quality, informative content that answers common voice search queries can position a company or their leader as an industry expert and increase its chances of being featured in voice search results.

Reputation 339

Reputation SEO Local Consumer 339

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. He is passionate about purpose-driven content marketing and using outreach for good.

How To 78

How To Ethics Measurement Creativity 78

Garrett Public Relations

JANUARY 20, 2024

And how do they work? Here are some of the most commonly asked questions I’ve […] The post 11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program appeared first on Garrett Public Relations. Maybe you’ve wondered about contributed articles – what are they?

B2B 158

B2B How To Company Publicity 158

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Stern + Associates

JUNE 24, 2016

Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post Content Marketing Strategy: How to Maximize Your Mileage appeared first on Stern Strategy Group.

Content Marketing 49

Content Marketing Strategy How To Marketing 49

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This includes leaders.

Content Marketing 180

Content Marketing B2B Marketing How To 180

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

PR and marketing content are increasingly intertwined, as well. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. The themes will guide pitch angles, content development, and thought leadership strategy.

Writing 136

Writing How To Pitching Privacy 136

Solo PR Pro

MAY 2, 2018

On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What are the biggest challenges you face in content marketing?

Content Marketing 40

Content Marketing Marketing Leadership Corporate 40

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Transportation 52

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. However, we saw a shift on that front in our 2021 report on the state of finance content. Change happens a lot faster once leadership gets involved.

Financial 109

Financial Banking How To Marketing 109

PRSay

MAY 3, 2019

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. How to identify influencers, both paid and non-paid.

How To 121

How To Education Exercises Newspapers 121

Stern + Associates

AUGUST 12, 2016

The post How to Be a Hero With Thought Leadership Marketing appeared first on Stern Strategy Group. It starts with asking the right questions. Here are 3 simple ways to build influence by discovering your audiences’ most pressing challenges.

Leadership 49

Leadership How To Marketing Groups 49

Stern + Associates

AUGUST 12, 2016

The post How to Be a Hero With Thought Leadership Marketing appeared first on Stern Strategy Group. It starts with asking the right questions. Here are 3 simple ways to build influence by discovering your audiences’ most pressing challenges.

Leadership 48

Leadership How To Marketing Groups 48

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. The best content programs are performance-driven; they connect tactics to organizational end goals.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Onclusive

DECEMBER 6, 2019

Digital Sales and Marketing World. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Content Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020. Dates: October 13 – 16, 2020. Dates: TBA.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Additional recommended reading: Anecdote: How to Define a Market Opportunity. Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see.

Leadership 40

Leadership Insurance Insurance Community 40

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Invest in quality content.

Government 136

Government Survey Ethics Media 136

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Strategy 195

Strategy Marketing Measurement eBook 195

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles

Strategy 67

Strategy How To B2C Content Marketing 67

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 76

Writing How To Media Guidelines 76

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. So Alexa recently indulged my questions about the challenges product managers face and how we can work better together. When a brand offers a range of products, some may get lost in the marketing shuffle. “To Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. How to Score in B2B Media Relations. Thought leadership strategy. Content marketing.

Crisis Management 238

Crisis Management B2B Reputation Crisis 238

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. How to Use Content to Maximize the B2B Buying Process. So how can this problem be fixed? Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

wiredPRworks

NOVEMBER 23, 2021

About Barbara Rozgonyi : Marketing Expert Speaker, Sales Trainer, Business Development Consultant, and Executive Leadership Coach. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. The post How to Be Grateful Year-Round for Business?

How To 52

How To LinkedIn Local Social Media 52

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251