Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Visual Content Impacts Your Performance. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities.

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over? Not at all.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over? Not at all.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over? Not at all.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. How to adapt your goals during tough times.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Click to enlarge.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Prowly

JUNE 8, 2017

Set up a story-driven marketing strategy and make your business gain a competitive advantage. The post Stories We Tell — Why Can Storytelling Be A Secret Weapon For Startups? By crafting a compelling story, you can help your company get the attention it deserves. appeared first on Prowly Magazine.

Storytelling 165

Storytelling Strategy Marketing Company 165

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. As a PR pro, you must have heard a thousand times about emotional storytelling. By now you must know how to use emotions. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

JULY 21, 2021

How to find your muse. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Often with a drink that had a lime in it, which always brings good storytelling vibes.)

How To 137

How To Creativity Storytelling Writing 137

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. But 2021 begs a different question: How do you develop a great email newsletter? Damn near every marketer uses email as a marketing channel. ” Turns out, a lot of marketers are feeling like Dante.

How To 142

How To Content Marketing Banking Advertising 142

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Brand voice is not just what you say, it’s how you say it.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley?

Content Marketing 120

Content Marketing Marketing SEO Education 120

Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. But how can you get started? “ Where do podcasts fit in content consumption? How to create them? Get the free e-book now!

Storytelling 120

Storytelling Mobile Video Viral 120

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Storytelling 52

Storytelling Brand Branding Marketing 52

wiredPRworks

AUGUST 10, 2022

Your Growing Social Now show host, Barbara Rozgonyi, and Katie met via Social Media Charlotte where they shared views about social media and storytelling on an […]. The post How to Get Real on Social Media? For the answer, let’s ask Katie McKiever. appeared first on wiredPRworks.

Social Media 52

Social Media How To Media Storytelling 52

Rock the Status Quo

DECEMBER 1, 2015

He did, so I found myself teaching a swami living in the monastery next door how to skate. How awesome is that!? I’m not quite sure how much she’s embellished details as the years go by, but I have to admit it’s a VERY entertaining story. I was nine years old. All my life, I’ve been a teacher.

Content Marketing 100

Content Marketing Marketing Writing Storytelling 100

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Click To Tweet. Click Here.

Brand 156

Brand Branding How To Storytelling 156

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If any of those reasons sound like a path you’d like to take, let’s now talk about how to create and then market your ebook. How to Promote Your eBook. Click Here.

eBook 219

eBook How To Writing Community 219

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Onclusive

DECEMBER 28, 2021

How well does your executive team understand how to leverage PR? The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

DECEMBER 6, 2019

Content Marketing World. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry. It’s a great event built to enrich and strengthen PR professionals—while providing great networking opportunities. Dates: TBA.

Conference 329

Conference Marketing Case Study Measurement 329

Lauri Pehar Borsh

FEBRUARY 13, 2014

Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Brand Branding Corporate 83

Contently - Strategy

DECEMBER 8, 2021

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Audiences are splintered across more channels. Want to dig in more?

How To 87

How To Content Marketing Strategy Pitching 87

Marketwired

FEBRUARY 26, 2016

Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. How to Evolve with the 2016 #PRTrends Click To Tweet. You can tap into trending topics to determine the best times to share content.

Trends 105

Trends How To SEO Google 105

Beyond PR

MARCH 18, 2016

The latest press release from the self-proclaimed “Spring Ambassador” offers tips and tricks on how to make the perfect Easter basket. will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable. And why not?

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads.

Video 95

Video How To Education YouTube 95

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. I’ve been relentlessly bullish on educational courses as the future of content marketing. Social impact storytelling drives purchase consideration. Clearly, there’s a disconnect.

Brand 132

Brand Branding Banking Survey 132

PR 20/20

APRIL 25, 2017

All of that, in short, is your content, and what you do with your content is called content marketing. But content marketing will quickly fall flat if you don’t think of it in terms of telling a story. This graphic explains how to put your stories to work. What are your best storytelling tips?

How To 46

How To Storytelling Content Marketing Community 46