How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing.

B2B 250

Call for speakers at our Brand Storytelling & Content Marketing Conference

PR Daily

Calling all content marketing, PR, social media and video experts! We’re searching for sponsors to join our Brand Storytelling & Content Marketing Conference at Disneyland. Marketing flyer in attendee folders. Marketing flyer in attendee folders.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g.,

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. a content marketing agency. Content Marketing

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. Make magic happen as a sponsor at Ragan’s Brand Storytelling & Content Marketing Conference at Disneyland , Sept.

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

How Dubin pulled it off is the stuff of marketing legend. He created a single piece of content, and suddenly, millions of people knew about his business. Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

This compares with 68% of PR pros, 81% of social media specialists, 63% of speechwriters, 67% of media relations pros, 69% of marketers, and 63% of human relations communicators. Only among the survey’s marketers and media relations specialists did measurement fall behind other weaknesses.

Survey 126

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. Content Marketing and the Battle for Attention.

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven PR drives marketing engagement. In other words, data-driven storytelling produces leads.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message.

5 moments when it’s time to double down on content marketing

PR Daily

Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. The best time to start content marketing was yesterday, but the second-best time is now.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

Thought leadership” might be a hackneyed PR phrase, but there is no disputing that the tactic works. In a study, Edelman found that half of decision-makers consume thought leadership at a rate of an hour or more of reading per week. Thought leadership video.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. The Call Tracking Study Guide for Marketers, Invoca. Audio Storytelling.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Why it matters: Now more than ever, organizations must balance the need to do business in order to stay afloat with the reality of the COVID-19 crisis, and adjust their PR and marketing messages accordingly. What do you think PR and marketing pros should do?

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.

B2B 239

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Here are today’s top stories: Airbnb pauses marketing campaigns. The rental company has suspended its marketing efforts as its top executives take 50% salary cuts—and its founders will take no salary for six months.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Why you should care: CSR has always been a communications and business best practice, but your organization’s community involvement is even more important amid a global pandemic where many consumers are turned off to marketing messages.

Why Storytelling in Marketing is a Powerful Strategy

Stern + Associates

The post Why Storytelling in Marketing is a Powerful Strategy appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications Thought Leadership content marketing marketing strategy storytellingWhat story can we tell to evoke emotion in our audiences? Things that hit a nerve make the best stories and the stories that sell make your customer the hero.

How sincerity is better than a generic response during a global crisis

PR Daily

Content Marketing Executive Communication Leadership Communications Marketing PR Industry Social Media Storytelling Visual & Video CommunicationsIn the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.

How an inspirational content series became a PR powerhouse

PR Daily

Here’s how one PR pro turned her dream of connecting inspiring business figures into a digital content machine. One of those dreams-come-true is my leadership platform Let Go & Lead. During that time, I helped a prominent designer work through some leadership challenges at his firm.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Though not a digital workplace tool, AdAge created an industry event tracker , showing updates on several events including Facebook’s Global Marketing Summit, SXSW and Adobe Summit.

Get the latest crisis news delivered daily to your inbox

PR Daily

Content Marketing COVID-19 Crisis Communications External Communications Internal Communications Leadership Communications Marketing Nonprofit Communications PR Industry Social Media Speechwriting Storytelling The Workplace Visual & Video Communications Writing & Editing

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

It’s a good example of appropriate marketing during the crisis: Focus on your audience and their needs, and marry your marketing message with a CSR effort.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more. Why it’s important: Creating information and content is only one part of helping your audience access information and answer questions.

Starbucks reveals why brands should lead with values

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. This time, Starbucks’ leadership has been prepared. That’s just more marketing blather, and consumers will see through the inauthenticity.

Brand 161

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message.

Working with Hispanic media pros? Go beyond mere translation

PR Daily

Spanish-language media outlets often fare better in the ratings and outperform their English-language counterparts in major markets. Hispanic market? There are differences between Hispanic journalists and their general market counterparts.

Media 165

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. 1) Creating Quality Content Starts with Why.

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

Girls learn about entrepreneurship as they run their own cookie businesses,” she said in a press release. … “The important business and financial literacy skills girls learn through the program are proven to build their leadership skills and position them for success in the future,” added Acevedo.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

One of the ways you can combat these fears and increase employees’ trust and general wellbeing is put your leadership front and center to discuss the steps your organization is taking to protect your workforce. — Whole Foods Market (@WholeFoods) March 18, 2020.

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. CONTENT MARKETING FOR THE PURPOSE OF ….

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Guest Post by Leta Soza.

Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

PR Daily

If you're a Buffer customer, we encourage you to consider adjusting your content scheduling or pausing the queue at times. We asked about the influencers you use in your social media marketing strategies.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape.

Publix and others offer COVID-19 responses, Apple and Google mark International Women’s Day, and Twitter’s first flagging of a doctored video

PR Daily

Business Insider reported : Twitter announced its new manipulated-media policy last month , designed to combat deceptively edited content. Is it OK to use the coronavirus as a PR or marketing hook?

Video 92

3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience. Sponsored content is potent and unique.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

The message can serve as an example of how to tailor your PR and marketing messages in ways that resonate, inoffensively, during a crisis. We won’t issue strikes on this content except in cases where we have high confidence that it’s violative.