The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Find a way to tie your story into a major enterprise news item or trend. If not, pitch stories that have a major enterprise angle or hook. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Looks promising, right?

SEO 100

SEO Comparison Content Marketing Trends 100

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Almost half (48%) felt that their content was not creating any customer engagement. These ten steps will help you create and document your content marketing strategy.

Tools 100

Tools Strategy Content Marketing Measurement 100

Rock the Status Quo

OCTOBER 27, 2014

It’s a great opportunity to focus on industry trends, thought leadership and company culture – and let their voice be heard. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post. And it’s a GREAT example of today’s digital PR! Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Garrett Public Relations

JANUARY 22, 2022

So, what trends should […]. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Trends 158

Trends Marketing Publicity Small Business 158

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Now that you’ve established a few verticals to target, you can research if the specific topic is trending or if it’s been widely covered in the news recently. . If the topic seems to be trending, it’s important to understand how it’s being covered.

Pitching 87

Pitching Examples Social Media Trends 87

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively.

SEO 84

SEO Mobile Engineering Ethics 84

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. If you enjoyed this post, you might also like: How Big is the Market for PR Software?

Trends 60

Trends Media Report Technology 60

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

JANUARY 31, 2023

Here we’re going to be sharing just a few of the ways you can use social listening tools for your PR campaigns. Reactive PR This means being reactive to what is trending in the media. Social listening tools help with this by allowing you to track industry trends and conversations as they happen in real time.

How To 62

How To Analysis Comparison B2C 62

The Resolution Blog

NOVEMBER 25, 2015

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. Will ad-blocking bring more competition to PR? Or do they?

eBook 120

eBook Google Tools Analytics 120

The Proactive Report

MAY 10, 2016

Test the Market. Using Instagram to test the market is a good way to make sure you are on the right track, either by season or trend. You can even use it to see if people might be interested in what you are marketing or selling. Watch the trending hashtags and see if there is one you can use in your posts.

Small Business 100

Small Business Instagram Banking Fashion 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

JANUARY 21, 2017

However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML].

Social Media 60

Social Media Crisis Marketing Media 60

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization.

SEO 100

SEO Mobile Engineering Google 100

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center. Start out incrementally. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. What’s one big trend you expect to see in the social media world in 2017? That’s what PR people need from PRSA.

Insurance 60

Insurance Insurance Social Media Corporate 60

Remote PR Jobs

SEPTEMBER 25, 2023

Whether you have a team of 2 people or 30, these metrics will help you stay aligned with your goals and find ways to improve your digital PR team. By tracking your team’s outreach activity, you can establish realistic goals for each team member to reach for each content marketing campaign.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Don’t all PR people want to Help A Reporter Out?

Retail 320

Retail Healthcare Crisis Management Social Media 320

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Landis PR

DECEMBER 18, 2023

How do today’s PR teams keep up? Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. . Their blog is aptly called “ Shopify Insider.”

Brand 254

Brand Branding Web Content Marketing 254

ZudePR

JANUARY 26, 2016

Adrian, the designer: “Because consumer tastes can change quickly, designers also need to be well read, open to new ideas and influences, and quick to react to changing trends. ” Dave, the PR: If you’re a PR consultant and don’t wish to starve, you need to meet people.

How To 65

How To Meeting Creativity Agency 65

The Proactive Report

DECEMBER 24, 2014

For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' We already pay for releases to be put on the wire and distributed to news sites. Infographic courtesy of Kargo.com.

Mobile 201

Mobile Strategy Web Consumer 201

Buzzstream

MAY 9, 2018

Overall Reply Rate Trends. When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site.

Data 120

Data SEO Groups Pitching 120

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Pricing: $199/mo for Content Creation tier 12.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Pricing: $199/mo for Content Creation tier 12.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Pricing: $199/mo for Content Creation tier 12. Creating content around these growing trends makes your pitch much more valuable.

Tools 71

Tools SEO Analysis Google 71

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Google News is growing their audience too.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified adds coverage books. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

Landis PR

DECEMBER 11, 2023

Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential. The great news is that the price to do this has greatly decreased due to AI and other advancements.

Strategy 59

Strategy Company Communications Construction 59

The Proactive Report

AUGUST 5, 2016

Trend to Watch: Sharing News on Social. The media wants trusted sources they can rely on who will provide them with excellent content. If you consistently provide good quality content you can become that source. For more Digital PR Tips s ubscribe here. Follow me on Twitter.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100