How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed.

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Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That is in essence what repurposing is all about – giving content another chance or a calculated second effort with just a little different perspective. Repurposing is built in content disruption.

The 5 Biggest Takeaways From Content Marketing World

Cision

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. The challenge now is to take what the conference has taught, and to apply it to your own marketing strategy. Here are five key takeaways from Content Marketing World: 1.

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.” 3 Idealist Content Marketing Metrics.

7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Here are seven highlights from the first day of Content Marketing World: Couldn’t make it to Content Marketing World?

B2B Solved the Biggest Content Marketing Challenge Yesterday

Sword and the Script

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs. In essence, B2B marketers solved their biggest problem yesterday.

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Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content. Want to create standout content?

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing. What is the difference between content and content marketing? We create this content mainly because someone asked us to.

116 Content Marketing Insights Worth Tattooing on Your Body

Cision

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “Over time all marketing strategies have click through rates that drop.” “Content never dies, it just sort of fades away.” “Interactive content converts better than passive content and gets shared more.”

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Episodic Content .

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. White papers.

5 Ways to Increase Your Content Marketing Success Rate

Cision

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. Content marketing often fails because it’s written with an “every man” in mind rather than a specific person. Content needs to be targeted to the people who have a genuine interest in your product or service for a particular reason.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why. Most of them do this with gated content and in a bit of sleight of hand, pass that captured email off to an SDR to follow up.

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Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Employer Brand Marketing, T-Mobile US, Inc.

In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. Shaefer’s {grow}: The dangerous confusion of sales and content marketing. Content proliferation for irrational buyers. by Frank Strong.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics are another great visual addition to your content marketing arsenal. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list.

Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future

Cision

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. People view, connect and engage with native ads much more easily than branded content. What does that mean for your content marketing efforts? Figure out who spends time where and create and publish content for them.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Let’s say your target market is new parents. Share the right content on the right social media network. Offer consumable content ….

How to create a unique voice for your content marketing

PR Daily

In marketing, your tone of voice can be a significant differentiator (along with a few other key things ) and a strong advantage, because a lot of companies aren't thinking about it. Marketers call this developing a "brand positioning statement" or sometimes a "mission statement.". For example, if one of your brand values is "creative," what does that mean? When and how are you creative? What are you creative about? How does your creativity help clients?

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. While there are several factors leading to the rise of content marketing – the fractured media landscape notwithstanding – the generational impact on information availability is one of the key drivers: content marketing is a path for brands to re-establish trust and credibility as an information source for buyers.

16 content marketing resolutions for 2016

PR Daily

As PR pros, we should consider making a few to guide our content marketing efforts in 2016. Produce higher quality content. Bad content. is the nemesis of content marketing. We need to produce high quality content to capture our audience, otherwise we will lose them in an increasingly cluttered media space—especially with recent updates to Google algorithms and the rise in ad blockers. Use mobile responsive email marketing.

Will Artificial Intelligence Replace Writers and Content Marketers?

PR 20/20

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”.

Be All In Or Get All Out With Content Marketing

Beyond PR

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. This comes on the heels of CMI’s recent conversations with global enterprise marketers. Your content creation process should be a trio, not a solo act.

4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. The strength of this relationship depends on products that make customers’ lives easier and content that shows them how. And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers.

Capture viral behavior with strange projects

Marketwired

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along.

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2016: The Year of Content Marketing

The Stalwart Blog

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It means putting out quality content on a continuous basis. That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel.

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference.

3 ways infographics can power your content marketing campaigns

PR Daily

The author of that Clutch piece offered a counterpoint to infographic design agency founder Brian Wallace, as well as to a 2016 Content Marketing Institute study that asserts, “The effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent.”. RELATED: Ragan creates custom content, from white papers to emails to intranets and more! Despite some naysaying, infographics are thriving.

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach.

3 ways content marketers can sweep customers off their feet

PR Daily

Valentine’s Day is the first major consumer holiday of the year, making for a great opportunity for organizations to share the love and capitalize on romance-driven content marketing. Those most likely to read Valentine’s related content are women (77 percent), Generation X consumers (44 percent) and millennials (41 percent). Personalization isn’t always simple for every company, but with creativity and a close eye on budget and execution, the payoff can be huge.

5 Ways to Get More Blog Reads With Social Media

Cision

Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog.

How’s Your Press Release Call to Action?

Cision

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. When you think about it, a press release is just another component of your content marketing strategy. Want other content marketing tips? Click here to get our free “Outside-The-Box Content Marketing for PR” white paper now! .

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5 Ways Live Streaming Strengthens Your Relationship With Your Audience

Cision

Whether it’s with exclusive content, like behind-the-scenes footage, or addressing your followers’ concerns through a Q&A session, your brand can take advantage of the candid nature of live streaming to forge real relationships. Click here for our free white paper! Share Exclusive Content. Attract followers by promising exclusive content to those who watch your video. Images: Anthony Quintano , andreavallejos ( Creative Commons ).

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The Rejection Rule

Cision

Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? Inbound or content marketing became a top priority for Internet marketing. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Want to create standout content? Best Practices Featured Content Marketing social media

5 Tips to Reel Viewers in With Streaming Video

Cision

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? Check out our “Video Streaming Best Practices for PR” white paper! When possible, encourage viewers to take a deeper dive into other content or to subscribe to the live stream channel or email newsletter. Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ).

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3 Rewards to Reap From Brand Journalism

Cision

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! There is still a time and a place for promotional content, but it comes later. Your stories will bring them to the top of the funnel; content marketing will take care of the rest.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

James, marketing director at The Curtis Group takes that idea one step further. In general, the passive voice takes the reader out of the action, and makes the content less appealing. He spent a great deal on marketing and promotion,” she says. Dave Manzer, managing director of Dave Manzer PR & Marketing , encourages you to use strong language in your headlines. “No, Want to stand out with your content? Image: Phillip Capper ( Creative Commons ).

6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. First of all, you need to have a content strategy that fits the nature and niche of your business. White papers.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.