Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Deirdre Breakenridge

MAY 13, 2019

AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Albane Flamant, Marketing Manager, US, Talkwalker. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! Images: Steven Lilley , Quinn Dombrowski ( Creative Commons ).

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? The world isn’t changed by content that is sort of creative.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Cision

DECEMBER 5, 2015

Furthermore, brand journalism does not necessarily bring products and services to the forefront of discussion like content marketing does. Brand journalism is also not content marketing. Content marketing exists to guide people down the sales funnel; brand journalism exists to invite people to start that journey.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. Read the free white paper today! Image: Jamie ( Creative Commons ).

Brand 120

Brand Branding Guidelines Pitching 120

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. And long-form content. Think ebooks, white papers and even blog posts. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

NOVEMBER 15, 2022

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper.

B2B 78

B2B eBook Survey Report 78

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ).

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

APRIL 2, 2015

Inbound or content marketing became a top priority for Internet marketing. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Want to create standout content? Read our free “How to Beat Content Marketing Overload” white paper now!

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

JULY 21, 2015

Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog. Want to create content that drives shares? Click here for our free outside-the-box content marketing white paper! Share Your Content Yourself. Want to really spread the word?

Social Media 120

Social Media Blogging Media LinkedIn 120

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. There are times when product managers and content marketers don’t see eye to eye. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

OCTOBER 29, 2015

For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals. Images: Uwe Hermann , Steve Johnson ( Creative Commons ). Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Cision

DECEMBER 12, 2015

Brand journalism is often confused with content marketing , but there are a few differences between the two, including what type of content you write. Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line. What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Cision

NOVEMBER 19, 2015

Go outside-the-box with your content marketing. Get our free white paper today! Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). Pre-promoting live streams on social media serves as an invitation. It builds interest, drives views and creates a loyal following. Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Looking to capture your audience’s attention and deliver the content they’re looking for? Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 60

Writing Blogging Content Marketing Web 60

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. What does that mean for your content marketing efforts? It shows no signs of slowing.

Video 120

Video YouTube Mobile Advertising 120

Cision

APRIL 28, 2015

Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). If you want to drive action, you have to focus on your one thing. Drive that message home, and your publics will take action. Want to help your message stand out?

Employee 120

Employee Print Customer Service Local 120

Cision

NOVEMBER 10, 2015

Only 30 percent of B2B companies say their content marketing is effective. Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform. Get our recent white paper today! Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

Cision

JULY 7, 2015

Click here for our free white paper that shows several methods for measuring PR! Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. Image: Roxanne Ready ( Creative Commons ).

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

SEPTEMBER 4, 2015

Click here for our free white paper! Images: Anthony Quintano , andreavallejos ( Creative Commons ). Seeing your company in a more casual state makes it more likely that they will trust you on other platforms in the future. Want more live streaming tips? Know what you want to say, but decide the exact words in the moment.

Video 120

Video Film Training Creativity 120

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. 2) Flip you spend from tier 1 to tier 2 analysts.

Marketing 65

Marketing Survey Study B2B 65

Cision

AUGUST 19, 2015

Check out our “Video Streaming Best Practices for PR” white paper! When possible, encourage viewers to take a deeper dive into other content or to subscribe to the live stream channel or email newsletter. Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ).

Video 120

Video Education Mobile B2B 120

Cision

APRIL 8, 2015

Want to stand out with your content? Get tips, tactics and strategies from our free white paper! Anthony Kirlew, founder and chief strategist at AKA Internet Marketing , says, in your headline, you need to: “Answer the ‘who cares’ question. Image: Phillip Capper ( Creative Commons ). Go beyond the written word.

Writing 120

Writing Retail Content Marketing Groups 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier].

Viral 100

Viral Guidelines Social Media Groups 100

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Want to stand out with content? Get our free “Outside-The-Box Content for PR” white paper now!

Community 120

Community Mobile Blogging Publicity 120

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Learn how with Cision’s free white paper!

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

Product Launch 40

Product Launch Marketing How To B2C 40

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Another constant is the number of times creative gets uselessly shredded by clients trying to prove something. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61