Cision

APRIL 8, 2015

Want to stand out with your content? Get tips, tactics and strategies from our free white paper! Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Image: Phillip Capper ( Creative Commons ). Best Practices Featured Content Marketing press releases'

Writing 120

Writing Retail Content Marketing Groups 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Another constant is the number of times creative gets uselessly shredded by clients trying to prove something. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 71

Brand Branding Marketing Facebook 71

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Anything is Easy if You Try Hard Enough. Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Hook them before telling them how your content will help.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Analytics 85

Sword and the Script

MARCH 10, 2019

As readers that read this blog regularly know, this one reason why I believe (true) content marketing has role to play in media relations. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%). white papers (36%).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 71

Survey Trends Communications Storytelling 71

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 16, 2015

You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Want to stand out with your content marketing? Get the tips and tactics you need in our free white paper! Get the tips and tactics you need in our free white paper!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. How to Find and Create Promotional Visuals.

How To 40

How To Infographics Video Instagram 40