Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! How much social media jobs have changed in just 6-7 years and how the skills have changed as a result. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee.

Company 96

Company Marketing B2B Software 96

Contently - Strategy

FEBRUARY 3, 2022

So how can marketing teams compete with such a daunting adversary? After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Second, they often lack the ability to find new leads themselves.

SEO 132

SEO Google Internal International 132

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. Instagram have recently increased their story limit from 15 seconds to 60 seconds – each story would previously cut off after 15 seconds meaning that users would watch them across a split of various stories.

Instagram 62

Instagram Social Media Video Twitter 62

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. I don’t want to read content generated by algorithms any more than the next person. There’s no doubt the way we consume stories has changed.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. So, which emotions do you need to target to make your content more shareable? When your target audience feels entertained and happy, they are more likely to share the content.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stern + Associates

MARCH 15, 2023

What’s most exciting is that organizations have a unique opportunity to take advantage of generative AI’s ability to augment their content creation, idea generation and decision-making powers right now, as new practical applications are being discovered and deployed every day.

Technology 96

Technology Ethics Tools Creativity 96

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

5W PR

DECEMBER 22, 2020

Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. Many marketers still rely on three major lead magnets. The second is PDF checklists like printable checklists. Stay evergreen by reviewing and updating old content. Don’t keep it secret.

eBook 88

eBook Consumer Blogging Study 88

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Drew Neisser, Founder & CEO of Renegade. You can read those posts to learn more. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

DECEMBER 15, 2022

A successful product launch is important so that a product can reach its target market and build a customer base. With so much information circulating these days, what is newsworthy can change in seconds. For a product launch, it is important to look for influencers who can influence the target market of the product.

Product Launch 88

Product Launch Resources Report Strategy 88

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. When it comes to freelance content marketing , however, the parameters are often less clear.

Content Marketing 120

Content Marketing Marketing Viral Study 120

The Resolution Blog

AUGUST 5, 2019

We chat about memes as an element of brand marketing, what it’s like working with big-name brands, and what kind of reach and engagement brands can expect from meme marketing. Meme marketing is definitely a thing and it’s definitely on the up. It’s not going to be the usual, traditional marketers, that’s for sure.

Marketing 120

Marketing Film Instagram Video 120

Communications Conversations

AUGUST 11, 2020

It’s a question I think every company has asked itself or its agency partner over the last 10 years. STEPHEN DUPONT, VP-CONTENT, POCKET HERCULES – Yes, I do, but I primarily search for company or organization hashtags. I like that it helps to fill my feed with content and topics outside of my immediate network.

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Karen Freberg

MARCH 12, 2022

One of the things that I have always tried to do in my classes is experiment and explore new ways to teach students valuable, marketable, and current skills they need to be successful in the workplace. This is especially true when it comes to social media, as the industry continues to change and evolve each and every day.

Creativity 99

Creativity Social Media Groups Video 99

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. People prefer video to other forms of content. Video Marketing on YouTube. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

Deirdre Breakenridge

APRIL 25, 2016

Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years old within the last month. The opportunities for marketers to leverage these platforms are plentiful and quite exciting when it comes down to it.

Print 150

Print Technology Video Software 150

Sword and the Script

AUGUST 30, 2022

After all, if more people are using one term, then I maybe I should change my mind about things. Change one’s mind based on a logical argument is a strength, not a weakness). Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. Cision doubles down on sponsored content.

Publicity 85

Publicity Survey Enterprise Pitching 85

Offleash

JULY 1, 2022

One we’re especially excited about is our new integrated marketing practice. The new practice is a logical extension of Offleash’s capabilities in PR, content, social, and research, and enables closer and more strategic alignment with the marketing teams we work with every day. Robin Bulanti and Julie Tangen.

Marketing 52

Marketing Media Community Analytics 52

Maxim Behar

SEPTEMBER 5, 2021

How is the pandemic changing our industry? - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Now it's all about the content we provide and that is what PR experts happen to be masters at.

Meeting 98

Meeting Advertising Advertising Agency 98

Business Wire

MARCH 6, 2017

Tracking this inbound traffic is a great way to see if your website content is aligning with your news content, ensuring you are meeting your business goals. Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated. Or are they going deeper?

Measurement 160

Measurement How To Analytics Data 160

NewsWhip

SEPTEMBER 26, 2019

Last Friday, millions around the world joined together to voice concerns about impending irreversible climate change. Outraged over lack of action on the part of governments to help solve the problem of global climate change, people of all ages took to the streets, demanding a commitment to a solution. It garnered 1.3

Social Media 127

Social Media Media Instagram Facebook 127

PR 20/20

JANUARY 23, 2023

Y our website is your most important marketing and sales asset. Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. One new piece of content every six months frankly won’t cut it.

Mobile 72

Mobile Case Study Google SEO 72

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 148

B2B Marketing Survey Creativity 148

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. Impressively, four billion people see the news from AP every day. Each one offers a unique platform to amplify your voice.

Financial 52

Financial Media Analytics Data 52

Prohibition

FEBRUARY 27, 2023

This is a great example of how simple but well done content can go viral. Anyway, we do have some spare copies of Spare if you want one pic.twitter.com/uOFbiPdMaW — Bert’s Books (@bertsbooks) January 10, 2023 Vimto ‘changing’ their name to Vimpto We all know someone who pronounces Vimto like Vimpto – dare we say most people, guilty!

Brand 62

Brand Branding Viral Fashion 62

Mindful Marketing

MAY 21, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In casual interpersonal conversation, two topics have long been taboo: politics and religion. The campaign even aired ads during last February’s Super Bowl. of the U.S.

Advertising 90

Advertising Advertising Television Radio 90

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Second, you need to have very different strategies for each channel. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition.

Agency 122

Agency Creativity Marketing Government 122

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 169

Technology Publicity Software Pitching 169

Cision

AUGUST 12, 2016

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. This same study also found that marketers struggle to create content that engages their target audience. Work backwards. Invite Email No.

Study 0

Study Creativity Analytics Content Marketing 0

Karen Freberg

JUNE 6, 2022

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). I also realize my conference behavior has changed due to COVID. I realized this the second day of the conference, and how it was so important to be in the moment and session.

Conference 72

Conference Construction Travel Meeting 72