Sword and the Script

OCTOBER 18, 2022

The handbook, essentially a guide to better fluency, contains principles that now serve as a standard by which researchers measure readability.” If you enjoyed this post, you might also like: The 6 Top B2B Content Formats Buyers Find Most Valuable. One was the actual release, from a soft drink company. “Use short sentences.

Handbook 92

Handbook Financial Writing Corporate 92

ImPRessions - Crenshaw Communications

MAY 1, 2019

The right research – even when subjective – can also inspire great program, content and event ideas. That’s natural, because execution is the fun part, and clients are often impatient for media relations or content outcomes. But it pays to make sure the tactics are guided by the right strategy.

How To 257

How To Interviews Measurement Storytelling 257

Contently - Strategy

MARCH 22, 2022

Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. Conduct a content gap analysis. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

PR 20/20

NOVEMBER 23, 2020

Ask us about a starter template to audit current tech, budget, and data flow — and look for ways to optimize your stack now and in the future. Use your marketing content, social, digital products, and engagements to help customers along this journey. As you head into the new year, audit your content from your customer’s perspective.

Technology 73

Technology Strategy System Storytelling 73

Sword and the Script

MARCH 2, 2021

I’ve observed first-hand each of these five rationales for mergers and auditions (M&A) at play. As TechCrunch points out “Brandwatch was recently named a leader in Forrester’s guide for buyers of social listening solutions.” Articles, blog posts and content picks. So, the pressure may be on Cision to catch up.

Company 148

Company Tools Technology Software 148

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties.

LinkedIn 52

LinkedIn Engineering SEO Training 52

5W PR

MAY 6, 2020

But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. What is also valuable for brands to do is to conduct customer rate optimization audits. Only contact information and products/services rated higher.

Survey 88

Survey Storytelling Consumer Analysis 88

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties.

LinkedIn 52

LinkedIn Engineering SEO Training 52

PR 20/20

SEPTEMBER 16, 2020

A full utilization audit is a smart first step before taking steps to better your reporting processes. Utilization Audit : Before doing anything else, perform a full review of platform usage. You’ll want to revisit your utilization audit as often as new products and features are rolled out across the platform.

Strategy 72

Strategy Marketing Data Software 72

Bianchi Biz Blog

AUGUST 3, 2023

So, the AI policy should educate employees about ownership issues related to content generated using AI tools. Others may want to allow the use of AI tools to draft documents, content and communication. And you may want to implement an auditing process to review AI-generated content and employee interactions.

Automotive 78

Automotive Policies Employee Corporate 78

Solo PR Pro

FEBRUARY 9, 2021

It’s a great time to audit media outlets. We always have the ongoing exercise of 5×5 — following 5 contacts who would be good targets and sharing 5 pieces of their content with clients, if there is extra time this can be extended. The last two weeks of December were slow because normally we are ramping up for CES.

Course 110

Course Exercises LinkedIn Groups 110

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We kicked off by developing an audit of the current site to benchmark performance and better understand what wasn’t working (and what was).

Web 60

Web Internal International Storytelling 60

PRSay

OCTOBER 8, 2019

As a communicator, acting on a pre-curated and approved plan of managing and recovering from a crisis, you can guide the C-suite and the wider organization. Do an extensive audit and try to look at your own decisions objectively. You need to keep the good work going in the aftermath of a crisis. Did you appoint the proper spokesperson?

Crisis 87

Crisis Internal International Conference 87

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. AI can also enhance content strategy and identify areas of improvement.

Blogging 73

Blogging How To Engineering Tools 73

PR 20/20

JANUARY 29, 2019

A lot of people suck at content strategy. Content strategy is an art and a science, after all. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. HubSpot Content Strategy Tool. Don't worry: We're only human. But the science side?

Tools 51

Tools Strategy SEO Enterprise 51

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Content Strategy. Predictive Alerts. Predictive Crisis Management .

Media 88

Media Data Reddit Crisis 88

wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. Intentions. Goals, Directions.

Strategy 40

Strategy Marketing Social Media Internal 40

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Audit: review marketing and business activities, objectives and goals. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Despite the effort, not enough people are finding and engaging with the content. A documented content strategy is equally critical to building an impactful marketing strategy.

Marketing 49

Marketing eBook Case Study Comparison 49

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

Beyond PR

APRIL 22, 2016

A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. If you’re feeling a little anxious because you don’t have an up-to-date crisis guide, it’s ok. Audit Your Communications Channels. It must also be flexible and evolve with your business.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PR 20/20

JULY 6, 2020

For us, it was more about intentionally guiding individuals so they had the most relevant training for their day to day, and so that we as a collective team unit were able to cover the full scope of the HubSpot platform. This time around, we set up guided learning tracks for our team. it is just a beast. Baseline HubSpot Requirements.

Training 72

Training How To Course Software 72

PR 20/20

JUNE 26, 2018

We digest web copy, blog articles, news releases, downloads, product guides—anything that’s public-facing is read, highlighted, commented on, and shared by our team. A good content audit is usually necessary for building future messaging, content, or nurture programs. Listen and engage SMEs.

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

FEBRUARY 29, 2016

This download includes: Comprehensive marketing audit with 50+ questions to guide strategic planning. Content marketing calendar template. Unlike the Performance Pack, these resources aren’t available anywhere else. Marketing technology assessment template. Agency partner rating worksheet.

Resources 40

Resources Marketing Technology Strategy 40

Buzzstream

OCTOBER 30, 2018

Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. After a quick audit to determine what could be going wrong, we realized our new backlink and domain acquisition strategy was the problem.

Software 56

Software Report Data Strategy 56

PR 20/20

MAY 8, 2019

We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online. First, we audit all of a client’s releases from the past 12 months. advertising, content marketing, ecommerce, email, social media, website, etc.), 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

PR Conversations

NOVEMBER 12, 2015

It is of no practical value unless it inspires action, guides action, and assays the impact of action. In addition to formative research to help guide strategy, Dr. Robinson moves onto pre-testing of public relations materials. ” Dr. Robinson does not disappoint, as he states: “Research is not an end in itself.

Survey 40

Survey Publicity How To Measurement 40

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

Awareness audit. This is where the perception baseline comes in; the PR team will conduct an audit of a brand’s media visibility, including searchable content about brand attributes, customer complaints, reviews, and an all-important analysis of earned media coverage. Collect assets. Finalize the PR program.

Agency 136

Agency Meeting Internal International 136

Waxing UnLyrical

OCTOBER 22, 2010

Having seen through a social media audit that there was an “absence of online chatter&# on the “responsible use of vitamins,&# They identified six active social media users in the health/wellness sphere as these “key influentials,&# and named them social media advisers to help them take their message online.

Measurement 60

Measurement Social Media Tourism Twitter 60

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Most organizations and enterprises should complete these steps at least annually to guide long-term planning. Content (ebooks, white papers).

Marketing 52

Marketing Analytics eBook System 52

Buzzstream

DECEMBER 17, 2020

For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. colour themes and rooms, a quick look through BuzzSumo’s Content search shows me that segregating by age demographics could be popular.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

JANUARY 29, 2019

Building your brand through top-of-funnel content establishes a connection with a new audience. At Contently, we wanted to get a better understanding of the biggest brand awareness challenges, so we turned to our own customers to find out more. When your content ranks low on search. This verifies keyword relevancy.

Brand 104

Brand Branding How To SEO 104

PR 20/20

JULY 9, 2020

How often do you create content? Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. I recently completed HubSpot’s Content Marketing Certification , which talked about how marketers can efficiently create content. Unsure how? Using technology.

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. Set a mission, goals, and KPIs.

Strategy 108

Strategy How To Content Marketing Analysis 108

Norton's Notes

SEPTEMBER 16, 2016

Yes they do great content and some of it sticks but they don’t actually know why they do it other than their competitors are doing it so they better get organised. In the last twelve months I must have written twenty or so social media strategies and every single one starts the same, with an audit, to take a clear benchmark.

Social Media 28

Social Media Pinterest Media Analytics 28

5W PR

OCTOBER 9, 2017

The first step to a successful social media presence is recognizing the need for a social content strategy and plan. What is it that you like about their content? Once your objectives are outlined, follow the seven steps below for best practices in social media content: 1 – Choose the Right Channels. 4- Vary Your Content Types.

Social Media 112

Social Media Media Mobile Pinterest 112

David PR Group

JANUARY 14, 2019

Review sites have strong authority with search engines, and online reputation management firms which have attempted to suppress review sites with positive content are losing the battle. Regular audits of online practices and a commitment to engagement are critical. Claim or create your company page on the main review sites.

Reputation 63

Reputation Groups Engineering Community 63