Communications Conversations

JUNE 6, 2016

“We’re revamping our web site–this is big news! Shouldn’t we write up a news release and alert the media?” ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. Including launching a new web site. Not in this environment.

Web 60

Web Mobile Pitching Writing 60

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Write content that answers questions.

SEO 88

SEO How To Mobile Engineering 88

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. They are available for journalists and other news consumers to download in a hi-res format. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in. As the world increasingly goes mobile, so shall the technology. All by way of RWD.

Web 40

Web Mobile SEO Technology 40

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 90

Community How To Marketing Data 90

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. He said people like to consume quality stories as they always have. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 159

Reddit Media Analytics Trends 159

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. The breakdown for the top metrics for each segment follows below.

Report 105

Report Publicity Marketing Pitching 105

ReimaginePR

MARCH 30, 2020

YouTube does not cost anything but for the total cost of the internet you must get this, also in several of countries the web is easily accessible and cheap or free to use. Furthermore, YouTube has quite wide sorts of videos that make it time consuming to review videos as a means to discover videos that are suitable for instruction purposes.

How To 120

How To YouTube Video Web 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Since then it is a new game, as more people are discovering and consuming news through social media. Only a small percentage of their stories get significant page views on the web.

Viral 120

Viral Data Web Trends 120

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 94

B2B Company Survey Enterprise 94

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Doing so helps increase web traffic and form completions. Share Tweet Share. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Our team is experienced in the delicate nature of working with our clients’ customers to write and develop case studies that bring customer success stories into focus.

Case Study 100

Case Study B2B Resources Web 100

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. I want a story that lets me relate a car to the consumer who might buy it. I love cars, so I jumped on the opportunity and have been happily writing about cars ever since.

Automotive 86

Automotive Meeting Media Pitching 86

5W PR

FEBRUARY 22, 2023

You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

Mindful Marketing

JULY 30, 2022

Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models? And, the list keeps getting longer, as even more organizations find opportunities to automatically tap their consumers’ wallets for things like clothing (e.g., Harry’s ).

Software 84

Software Consumer Analysis Examples 84

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. What comes after social media? Can the ship be righted? There’s always been disinformation.

Social Media 149

Social Media Marketing Media Facebook 149

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now). Sensing a trend here?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 190

Writing Communications Marketing B2B 190

5W PR

DECEMBER 18, 2019

You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 133

Strategy Marketing Trade Shows Video 133

Polaris

MARCH 20, 2015

And it would have been an even bigger mistake if my business relied on web traffic to pay the bills. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. This option was also time consuming and I knew it would take a long time to pay off.

SEO 100

SEO eBook Google Engineering 100

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Don’t just write this feedback down — actually do something about it. Why Leaders & Execs Need to Know How Their Brand is Perceived.

Brand 231

Brand Branding Employee Data 231

Onclusive

JUNE 14, 2017

Since journalists regularly feature these “borrower stories” when they write about Kiva, that fact can inform Kiva’s future marketing campaigns, helping to draw in more lender sign-ups (marketing goal) so Kiva can fund more individuals looking to drive social impact (the brand’s ultimate mission).

Marketing 170

Marketing Measurement Trends B2B 170

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. These touch points (web pages) should provide the most substantial content pieces. It's a new age for marketing.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

MAY 27, 2017

Given how intertwined marketing has become on the web, I believe there’s good reason to believe this will fundamentally change the economics of marketing and digital marketing. Essentially, when you get access to the web, you get access to it equally. The post-Neutrality Web will bring this content melting pot to a boil.”.

Marketing 61

Marketing Web Writing Video 61

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Automation can remove the human side of tracking the time a customer has spent on a given web page. Feature #9: Forms.

Marketing 67

Marketing Web Software Technology 67

Stephen Waddington

JUNE 23, 2019

It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet. I’m taking another week off from writing my letter next week. I’ll be back in a couple of weeks.

Report 81

Report YouTube Privacy Web 81

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. Netra helps brands and agencies better understand and reach their ideal consumers by analyzing billions of consumers’ photos—and identifying their activities, interests/passions, key life events, demographics of their tribe, and brand preferences. Production.

Tools 71

Tools Marketing Enterprise Software 71

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. adults use mobile to consume news. Facebook Instant Articles let publishers distribute articles to the Facebook mobile app that load and display possibly 10 times faster than the mobile web. ” – Owen Williams writing for TNW. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

OCTOBER 5, 2021

“Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 152

Software Tools Print Technology 152