5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Interactive and immersive PR Incorporate technology to create virtual experiences.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ Trends can emerge and fade͏ away quickly, influenced by factors such as celebrity endorsements, cultural shifts, and technological advancemen͏ts.

Trends 78

Trends Product Launch Consumer Analysis 78

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. But today so-called “thought leadership” is also relevant to consumer product companies. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Media love data. This is a mistake.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. We see this too often in technology PR. What happened, and what are the mid-course corrections necessary?

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 78

Social Media Strategy Media Reputation 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Meetings are time-consuming, but there’s no better way to check for compatibility. Bad timing.

Agency 205

Agency Pitching Internal International 205

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Look at these three insights – plus one bonus tip! Consider these key CES 2023 figures: CES 2023 encompassed nearly 2.2

Automotive 57

Automotive Mobile Transportation Internal 57

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Onclusive

JUNE 29, 2018

KFC went through a highly publicized, somewhat bizarre crisis in the U.K. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 108

Video Marketing SEO Social Media 108

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Additionally, an organization may be seeking advocacy of a position or cause, like this current campaign aimed at increasing public education and awareness of mental health issues.

Measurement 120

Measurement Study Data Agency 120

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But that’s not all you need to be doing.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? But we in public relations do. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography.

Social Media 54

Social Media Tools Marketing Enterprise 54

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Use press releases to spread awareness for a product launch or an important business milestone.

Creativity 106

Creativity Data Measurement Product Launch 106

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers.

B2B 120

B2B Trends Product Launch Report 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

AUGUST 25, 2016

With thousands of national and local media outlets scattered across the five boroughs, it’s also the unofficial home to the field of public relations. So the next time you’re thinking about hiring a PR firm for a product launch, financial comms or brand repositioning, come and take a bite out of the Big Apple. Alan Marcus.

Product Launch 60

Product Launch Agency Software Financial 60

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. To find what trends marketers need to keep watch on this year, we turned to our network of trusted publications and influencers. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 96

Creativity Product Launch Examples Energy 96

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers.

YouTube 118

YouTube Brand Branding Crisis 118

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 76

Creativity Product Launch Examples Energy 76

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Consumers don’t just want to hear from a company, no matter how much they trust the brand.

Corporate 0

Corporate Agency System Meeting 0

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. The influencer list included bloggers as well as well-known publications. Guest Post by Taral Patel. Let’s face it.

Marketing 40

Marketing Viral Fashion Product Launch 40