5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Data 88

5W PR

JULY 7, 2021

While every startup can distribute branded content and ads to guide consumers in their buying journeys, earned media coverage, especially in terms of features, brand mentions, and product reviews, are far more effective. Goals and Pitches. Reverse Pitching. However, they can learn from others’ campaigns.

Publicity 88

Publicity Pitching Product Launch Viral 88

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. He said people like to consume quality stories as they always have.

Reddit 158

Reddit Media Analytics Trends 158

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. according to a new 9,000-consumer study commissioned by RadiumOne: The Light and Dark of Social Sharing. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 116

Viral Marketing Web Case Study 116

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral. Offer DIY ideas that are real.

Local 120

Local Viral Survey Consumer 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. If you can’t beat ‘em, buy ‘em.

Brand 136

Brand Branding How To Storytelling 136

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

PRSay

JANUARY 6, 2021

Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. This might have worked well if she were selling gloves. She wasn’t.

Communications 199

Communications Viral Fashion Public Affairs 199

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift.

Pitching 60

Pitching eBook Advertising Advertising 60

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) 3) Pitch Kills Story.

Pitching 40

Pitching Viral Mobile Video 40

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Buzzstream

APRIL 4, 2024

Combing through a list of ever-expanding search queries can be very time-consuming. Although social mentions are not exactly links, some brands or agencies still like to report on them—especially when a campaign has gone viral. If you did pitch them and they covered it, let them know you are open to help with quotes or data requests.

Digital PR 62

Digital PR How To Media Google 62

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come.

Print 60

Print Media Travel Wireless 60

Prohibition

JUNE 16, 2017

If you value your influencer’s time, you’ll receive more traction when pitching. Make sure your targets are truly relevant and personalise your pitch. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life. Just look at Old Spice or Bodyform.

Social Media 48

Social Media Exercises Viral Video 48

PR in High Definition

SEPTEMBER 24, 2019

The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories. News been framed!

Media 54

Media Newspapers Journalism Video 54

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. So there was a happy ending … at least for the workers.

Banking 100

Banking Media Local Survey 100

Waxing UnLyrical

JULY 25, 2011

We agree mutually to allow someone to consume our feed of information, while consenting to consume theirs. By the way, the argument of pitching Facebook against Twitter, that the former could be made asymmetric by hiding feeds is rather pointless. A viral (forgive the cliche) spin out was evident with Google+.

Google 77

Google Enterprise Facebook Viral 77

Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Mark My Words

DECEMBER 21, 2017

But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. It was a banker called David Hannum, who made the statement.

Viral 83

Viral Big Data Fashion Publicity 83

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Google has just announced one the biggest changes to the search engine in recent years. Get up to date here.

Tools 136

Tools Publicity Measurement SEO 136

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? Several years ago, Chevy tried to engage with its customers by launching a crowdsourcing campaign in which consumers were allowed to write their own ads for the car manufacturer’s SUV, the Tahoe.

Survey 45

Survey Company Customer Service Small Business 45

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. YOUR INDUSTRY + facts.

Survey 91

Survey How To Reddit Pitching 91

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

Bad Pitch Blog

JANUARY 28, 2011

The following are Bad Pitch Blog’s six rules of effective future media relations to illustrate what it will take to become the source journalists will depend on in the months/years ahead. Relevance (must drive every pitch). When we pitch in the near future, everything will be about relevance. What does that mean? Filter,man.

Pitching 109

Pitching Viral Writing Blogging 109

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. And I started my career in the lead gen affiliate space.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

Pitching 164

Pitching Writing Digital PR How To 164

Bad Pitch Blog

JUNE 22, 2008

So for those of you that only employ a pitch or release, pay attention to some basic rules of extending what you (we) do. A written pitch is spam while a multimedia one is engaging and kind of easy to pour over. Multimedia content has turned consumers into evangelists for the PR cause. I mean, come on, the EPK is so 1996.)

Viral 40

Viral Pitching Consumer YouTube 40

Sword and the Script

JULY 14, 2015

When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Deliver value, not sales pitches. . Your content will not go viral and you shouldn’t try. A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. I understand why this project’s happening. But the truth is what gets lost is that this is infrastructure. You can just happen.

Data 78

Data Media Analytics Energy 78