Stern + Associates

APRIL 17, 2023

Choose the Right Platform When TikTok exploded onto the scene in 2018, other social media platforms like Instagram and YouTube understood quickly that short-form video content was the future. Instagram launched Reels and YouTube introduced Shorts – both of which continue to receive high view numbers each day.

Video 88

Video YouTube Instagram Strategy 88

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now.

Trends 319

Trends Content Marketing Brand Branding 319

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%.

Fashion 180

Fashion Instagram Measurement YouTube 180

Beyond PR

AUGUST 9, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 65

Measurement Video Technology Enterprise 65

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Getting all the cyber risks measured and assessed is required for a better user experience. Increasing Importance of Sustainability.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Employ measurement techniques to test for success. Like any marketing initiative, video must be measured for effectiveness in connecting with an audience and, ideally spurring action. KPIs to consider include views, impressions and unique users and how they measure in terms of awareness, consideration and action.

Video 149

Video Measurement Survey Creativity 149

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Some businesses believe that videos are too costly and time consuming, but that’s not the case if you plan well and invest in the right tools. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward.

Trends 108

Trends Marketing Mobile YouTube 108

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust. I have witnessed the power of the kidfluencer firsthand.

Brand 82

Brand Branding Marketing Ethics 82

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Another important nutrient and popular supplement is calcium, particularly for women who may not consume enough dairy. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Exercises 130

Exercises Strategy YouTube System 130

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Also, have you heard of YouTube Live?

YouTube 54

YouTube Video Measurement Print 54

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 103

SEO Automotive YouTube Video 103

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. What consumer segment is most in need of your new, musky scent? Guest post by Leta Soza AirPR.

Data 100

Data Advertising Advertising Measurement 100

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. What is its purpose and how does it help consumers? YouTube, Vimeo, etc.?

Video 120

Video YouTube Content Marketing Film 120

Cision

APRIL 20, 2015

A YouTube video doesn’t get a lot of traction relative to others on your channel (or relative to a competitor’s channel). They also tried to serve video directly from their site rather than upload to YouTube and embed). Mobile is the primary way that we consume and interact with some types of digital content.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but How do they actually measure success with that? there was stuff for Snapchat, YouTube, Instagram etc. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. 9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on. During the Oct.

Social Media 97

Social Media Conference Media Corporate 97

Konnect Agency

FEBRUARY 10, 2020

Cross-promotion in a paid media partnership can include YouTube, IGTV, in-person activations, newsletters, social media channels and much more. At the end of the day, the partnership needs to be measured and assessed for success. Having a timely hook compels consumers to view, click, search and buy more than an evergreen campaign.

How To 72

How To Media YouTube Social Media 72

Mindful Marketing

MAY 8, 2021

” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures. Such benevolence builds goodwill.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

MaccaPR

NOVEMBER 24, 2014

Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. Consumer, business or trade media relationships. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts? Consider that as of last week: Taylor Swift had 46.5

Social Media 82

Social Media Media YouTube Film 82

Prohibition

OCTOBER 2, 2019

However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated. How can you measure the success of social media? Why is it important to measure your social media channels? Not convinced…?

Social Media 69

Social Media Corporate B2B Company 69

NewsWhip

OCTOBER 21, 2020

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. .

Crisis 158

Crisis Reddit Reputation Tools 158

Cision

JUNE 3, 2015

We know it’s really important as a brand to be present on all those channels: Twitter, Facebook, Instagram and YouTube. There’s a lot of response to the “peak behind the curtain” method that consumers like from ad shoots. Q: How do use YouTube to help promote your campaign? Whatever sport you’re into, we want to appeal to you.

Instagram 120

Instagram YouTube Twitter Social Media 120

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Start by analyzing campaign goals you’d like to reach. Unique Website Visitors. Social Mentions and Sentiment.

Marketing 92

Marketing SEO Radio Video 92

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Along with messaging to our members about the importance of getting a colonoscopy, we live-streamed our Founder and CEO’s colonoscopy on YouTube. What’s your best tip for measuring PR?

Strategy 52

Strategy Real Estate Media Pitching 52

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. Their knowledge, personality and skills have an impact on consumer purchase behavior.

Brand 40

Brand Branding Local Instagram 40

Critical Mention

FEBRUARY 20, 2020

Measure Your Reputation with Sentiment Analysis. Reputations can be formed throughout the entire consumer journey. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.

Reputation 105

Reputation Brand Branding Analytics 105

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers.

Brand 55

Brand Branding Instagram Community 55

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. “It’s a really strong way to measure how deeply people are staying with us and engaging with that content.”

Travel 58

Travel Hotels Storytelling Content Marketing 58

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. iTunes and YouTube don’t deduce context from audio alone. Don’t use listens to measure success. The shorter your podcast, the more likely it is that people will listen.

Engineering 120

Engineering Tools Examples YouTube 120