Agility PR Solutions

AUGUST 14, 2019

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The post Want to reach consumers? The post Want to reach consumers?

Mobile 72

Mobile Consumer Report Brand 72

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Keep your links mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. The answer lies in understanding the evolved traveler.

Travel 78

Travel Consumer Strategy Tourism 78

Agility PR Solutions

SEPTEMBER 11, 2018

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

Mobile 79

Mobile Retail Consumer Financial 79

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Who has time to watch them all?

YouTube 83

YouTube Mobile Automotive Transportation 83

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. Researchers discovered that 33% of those polled were already using three or more mobile phones in their households and that 41% anticipate more by 2025. Here’s the five.

Consumer 97

Consumer Meeting Mobile Study 97

Agility PR Solutions

OCTOBER 29, 2020

Market dynamics are shifting fast to mobile shopping,increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment.

Mobile 86

Mobile Tools Survey Consumer 86

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

5W PR

JUNE 8, 2021

Creating an effective marketing campaign that converts often means a lot of trial and error for businesses. The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Mobile Marketing. Email Marketing. Social Media Platforms.

Consumer 88

Consumer Mobile Print Small Business 88

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Agility PR Solutions

FEBRUARY 27, 2022

New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse.

Mobile 78

Mobile Consumer Report Brand 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

5W PR

MAY 28, 2020

It has been a few weeks since marketing teams all across the world have started to cover new ground and tackle the new challenges that this pandemic has presented them with. Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

Agility PR Solutions

AUGUST 8, 2022

Even though mobile apps have become the center of people’s everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm Helpshift.

Consumer 78

Consumer Brand Branding Mobile 78

Ronn Torossian

APRIL 9, 2019

The marketing landscape has changed a lot since the introduction of more mobile media such as social media, smartphones, and streaming TV. With so many options for reaching consumers, marketing professionals often find themselves overwhelmed and spread too thin. A digital marketing […].

Marketing 150

Marketing Mobile Consumer Social Media 150

5W PR

SEPTEMBER 27, 2023

Holiday marketing is crucial for businesses. It’s a time when consumers are ready to spend, making it a chance to increase sales and brand recognition. But planning for holiday marketing takes time. However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Agility PR Solutions

MAY 15, 2019

In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans. The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. Text messaging was relatively new—not every phone was capable of it, and […].

Wireless 66

Wireless Consumer Marketing Mobile 66

Agility PR Solutions

AUGUST 28, 2019

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Mobile 60

Mobile Study Automotive Healthcare 60

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Shows engagement, mobilization and enthusiasm on the topic. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? First, it is important to recognize that marketing to Hispanics is more than just simply translating business campaigns into Spanish.

Marketing 184

Marketing Nonprofit Community Mobile 184

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision.

Marketing 195

Marketing Advertising Advertising System 195

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. These are just a few of the recent changes in the marketing realm.

Trends 319

Trends Content Marketing Brand Branding 319

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. It enables consumers to make direct purchases within the content itself, eliminating the need to navigate to a separate website or platform.

Brand 78

Brand Branding Mobile Pinterest 78

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices.

Mobile 60

Mobile Examples Brand Branding 60

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The Digiday Technology Awards recognize the technology modernizing media and marketing. Cooler Screens was one of two finalists in the “Best In-Story Technology” category and Digital Remedy was named a finalist in the “Best Marketing Analytics Platform” category. 5000 is an annual list of the fastest-growing private companies.

Communications 156

Communications Enterprise Sports Technology 156

Agility PR Solutions

JUNE 14, 2021

The post-COVID consumer is still a mystery to marketers—there’s very little data on the just-emerging attitudes and behaviors of shoppers in the “new normal.” The post How marketers are driving in-store sales as pandemic restrictions ease appeared first on Agility PR Solutions.

Marketing 78

Marketing Retail Mobile Data 78

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. This is inevitably impacting business and consumer confidence. The first four months of the year have been a grind.

Agency 98

Agency Publicity Marketing Banking 98

5W PR

NOVEMBER 29, 2021

Key marketing messages should have certain traits, as enumerated below. Shorter attention spans and the increasing use of mobile devices have made it necessary to create messages that are concise. Reassuring Consumers. When a key marketing message reassures customers, it conveys comfort. Meaningful.

Marketing 88

Marketing Insurance Insurance Mobile 88

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Shift Communications

OCTOBER 5, 2015

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy , you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy. Consumers choose convenience above all else.

Mobile 60

Mobile Company Hotels Analytics 60

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. So, Wedderspoon brought on SHIFT to help differentiate it and takeover the market during a key push period of cold and flu season. Give us the 1,000-foot view of the campaign? We have amazing clients in the Wedderspoon team.

Marketing 78

Marketing Mobile System Instagram 78

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0