PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Contently - Strategy

JULY 22, 2021

After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. It generated $777,000 of search traffic value, nearly 4 million minutes of attention time, and a whopping 80 percent engagement rate, as measured by Contently Analytics.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Write Off Job Expenses. Find a Sponsor in Your Organization.

Print 71

Print Resources Technology Interviews 71

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Back in September, we attended the FutureM and INBOUND Conferences in Boston. Who is Sara Castellanos? Zach Burrus. Marketing Analyst.

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. The journalist tells a story for the consumer, voter or investor. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. For now, sponsoring podcasts is relatively cheap, and some podcast hosts have done well to embrace “sponsored” interviews.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" I think it's a formula that works well in this hyper-dynamic life.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. She vlogs about funny situations and conversations involving her family members; she also posts a few song covers on her personal channel.

YouTube 54

YouTube Video Measurement Print 54

Flatiron Communications

DECEMBER 14, 2015

“Give consumers what they want, which is what X1 does.” He faced off against Brian Stelter, the host of CNN’s “Reliable Sources” and a former New York Times scribe on the TV/media beat (who’s also no softball interviewer). We take nothing for granted.”

Television 28

Television Newspapers Conference Retail 28

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. An interesting thing happens when you do this well – you actually attract journalists and bloggers to your content, and they’ll often want to interview you or quote you in their stories (without you having to pitch them).

Media Relations 52

Media Relations Media Pitching Writing 52

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. We worked with our PR firm (Burness) to ensure that these pressers provided the most up-to-date and newsworthy information related to the COVID-19 pandemic to avoid additional one-on-one interviews with faculty experts.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? going rate for an article that doesn’t require a ton of research or interviews starts at about $400. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 111

Content Marketing Print Analysis Data 111

NewsWhip

NOVEMBER 13, 2020

Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? . And measuring it is not easy. This gave us a new way to think about how we can measure and forecast cultural impact. The world that I was brought up in is tried and true traditional PR.

Agency 78

Agency Creativity Instagram Trends 78

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When SMTs started out, the first interviews started around 6 AM.

Strategy 40

Strategy Media Radio How To 40

Bad Pitch Blog

OCTOBER 5, 2008

To the stubborn ones I offer a solution: Want print? But gosh darn it – there are ways to measure everything if you work hard enough to cooperate. In order to find out that WE reached THEIR customers (caps mine), a company has to touch their own faceless consumers, whom they would rather imagine as numbers. Not the good way.

Print 40

Print Web Measurement Exercises 40

Waxing UnLyrical

JANUARY 26, 2011

Today 3 in 4 US consumers will not log into Facebook. With Facebook, the problem is that many people DONT read through the fine print, adjust their privacy settings, etc. Network usage per person per day is down 30% since April. US unique visitors is flat at 130mil since July.We watch less than 4 videos a month. each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. We are sticklers for measuring all outcomes. Measurable. Good PR hinges on relationships. Report (Specific.

Storytelling 120

Storytelling Local Video Measurement 120

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. In 2015 we all loved authenticity, right?

Journalism 60

Journalism Wikipedia Film Interviews 60

Buzzstream

NOVEMBER 10, 2020

Get weekly exclusives (find a celebrity, conduct the interview etc.). This is time consuming, while doing all of the aforementioned tasks. You can also print your pitch out and mark it with a pen as you read through and spot errors – trust me, there’s often at least one. . Keep an eye out for breaking stories. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115