Axia PR

MAY 3, 2021

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. Consumer behaviors are constantly fluctuating online. Most companies are inclined to focus on these gathered analytics of consumer behavior. This helps build a mutual bond with your target audience based on trust and clarity.

Privacy 62

Privacy Policies Web SEO 62

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Data 78

Data Consumer Privacy Brand 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. Moreover, pay attention to the tone of data privacy stories. Context matters. All breaches aren’t the same.

Privacy 294

Privacy Media Telecommunications Conference 294

Agility PR Solutions

SEPTEMBER 12, 2019

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring companies to get explicit consent to obtain personal information.

Privacy 60

Privacy Marketing Government Data 60

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . PII stands for personally identifiable information and can mean name, email, phone number, or more. Okay fine, here: .

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

Strategy 78

Strategy Privacy Financial Guidelines 78

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. The company used the information to micro-target voters in US elections. If content is king, data is the emperor.

Privacy 40

Privacy Data Ethics Policies 40

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. To coincide with Ethics Month, she wrote an article for the September issue of Strategies & Tactics titled “ Using Data Ethically to Inform PR Strategies.” That data can then be sold to data brokers and used to target consumers with certain messages.

Ethics 60

Ethics Data Privacy Publicity 60

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . For more information on PR Attribution or press inquiries, please contact us at info@onclusive.com.

Media 273

Media Privacy Data Analytics 273

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Popular applications include search, information, entertainment and travel. Data on the adoption of voice technologies by consumers is hard to find. A third of UK consumers use voice assistants daily. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Beyond the umbrella of cybersecurity, PR pros need to adopt a granular understanding of their focus and expertise.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. For more information on PR Attribution or press inquiries, please contact us at info@onclusive.com.

Media 221

Media Privacy Data Analytics 221

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Laura covers cybersecurity and privacy with a consumer focus at CNET. Lily is another of WIRED’s top security writers covering digital privacy, information security and hacking.

Twitter 221

Twitter Report Privacy Government 221

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. Probably not.

Privacy 59

Privacy Data Consumer Conference 59

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. And they’re thinking globally: how to attract foreign investment as East Asia shifts from a manufacturing economy to one that’s information and technology based; how to convey the vision and values of foreign companies planning to list on U.S.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

5W PR

FEBRUARY 23, 2022

And then in the Settings and Privacy tab, under Creator tools, and then Analytics, businesses should have their analytics turned on. This is where companies can see their audience metrics, which include information such as their location and when they are most active.

Company 88

Company Analytics Privacy Consumer 88

PRSay

SEPTEMBER 24, 2019

Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data. In global public relations, not all countries’ privacy and data laws work the same. When should PR pros inform audiences about the collection and use of data? At every stage.

Ethics 100

Ethics Data Strategy Privacy 100

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

5W PR

OCTOBER 11, 2019

No, not the chocolate chip varietal that we consume in embarrassing quantities on our couch. The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end. Hardly not.

Privacy 84

Privacy Marketing Consumer Analytics 84

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. To make a lasting impact, you need to share information that truly interests your audience.

Media 78

Media System Analytics Privacy 78

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. But one highly undesirable outcome is “fake news.” So, what does that entail?

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 256

B2B Pitching Conference Privacy 256

Stephen Waddington

OCTOBER 9, 2018

Democracy should be based on everyone having access to the same information. Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda. Privacy is set to become a critical for brands if it isn’t already.”

Brand 109

Brand Branding Privacy Hotels 109

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Prakkypedia

AUGUST 11, 2014

So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”. Ironically, some recipients might feel that their privacy has been invaded.

Privacy 108

Privacy Banking Print Fashion 108

Melissa Agnes

JUNE 2, 2014

Basically, the Act has been instated to help protect consumers and organizations from “ spam and related threats to electronic commerce “ This means that all Commercial Electronic Messages (CEM) sent from your organization need to comply with this new Act, by including the following three criteria: Consent. Government of Canada.

Privacy 199

Privacy Government Consumer Examples 199

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. This platform is used to access, compile and analyze financial information within the financial industry.

Financial 52

Financial Media Analytics Data 52

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water. In an environment where media, information, and entertainment is atomized and highly customized, the power and ritual of a great story can engage us on an individual basis and maybe even bind us together. .

Marketing 173

Marketing Storytelling Creativity Privacy 173

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. It also stores user-related information that your sales agents can use to approach potential customers and seal the deal. Transparency. This new technology enables 24/7 availability. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative.

Technology 177

Technology Comparison Case Study Privacy 177