Cision

JANUARY 15, 2016

So where do consumers place their trust? That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

Journalism 120

Journalism Strategy Brand Branding 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Journalists are very busy, so giving them relevant information is key to PR success.

SEO 333

SEO Analysis Meeting Travel 333

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Journalism 140

Journalism Company Brand Branding 140

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. If you look at most great journalism today, some of it follows the same formula it always did.

Journalism 69

Journalism Communications Survey Social Media 69

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming.

Advertising 170

Advertising Advertising Analytics Data 170

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

OCTOBER 3, 2022

Sephora also failed to process people’s requests to opt out of their information being sold, Bonta’s office said. The new act will increase consumers’ ability to limit the collection of their sensitive personal information, including location data. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. The public values journalism, and people are moving to media channels they trust.

Mobile 100

Mobile SEO Reputation Web 100

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. They prefer Facebook and Twitter. Does Industry Matter?

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Even if a reporter regularly covers a relevant topic, they might not showcase your information or spokesperson in the way you’d imagine. Verify information before you press send.

Agency 170

Agency Media Software Pitching 170

Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over.

Strategy 257

Strategy How To SEO Engineering 257

Stephen Waddington

JANUARY 12, 2022

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122

Report Media Journalism Privacy 122

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Subscribers believe they are getting better information. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. The name doubly fits, since our job is to manage TMI (“too much information”). AirPR: You started your career in journalism.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. To improve your success rate even more, utilize A/B pitching.

Media Relations 202

Media Relations Media Pitching Case Study 202

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5

B2B 60

B2B Consumer Strategy Pitching 60

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 96

Strategy Publicity Media Video 96

Cision

OCTOBER 16, 2015

While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. It’s their way of supporting journalism into the future, which is a good thing.

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust.

Mobile 244

Mobile SEO Web Journalism 244

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. First, consider the source of the information. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions.

Journalism 52

Journalism Training Consumer Tools 52

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.

Social Media 202

Social Media How To Media Journalism 202

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Data Journalism. Media Training. the eyes of customers or journalists. Crisis Communications. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Buchanan PR

MARCH 28, 2023

While accessibility to news is essential for public relations professionals and helpful in many ways, there are threats that come along with the ability to disseminate information to anyone via any channel. “Fake news” has been a buzzword in conversations about traditional and social media for years.

Media 79

Media Crisis Journalism Tools 79

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. That’s really true in environmental journalism in particular.

Ethics 89

Ethics Journalism Radio Television 89

NewsWhip

AUGUST 9, 2022

The business, which was started by Steven Brill and Gordon Crovitz, two veteran journalists, systematically analyzes digital information sources to determine their reliability and objectivity. Gathering and presenting information responsibly. Naming the site’s content creators, along with contact or biographical information.

Government 78

Government Journalism Advertising Advertising 78

NewsWhip

MAY 4, 2023

In the current digital landscape, the spread of false or misleading information is a concerning issue due to its ability to influence public opinion, shape political discourse, and lead to harmful actions or decisions to both individuals and society at large. The best tools for tracking misinformation 1. ” 4.

Resources 78

Resources Tools Google Consumer 78

Agility PR Solutions

OCTOBER 11, 2018

Case in point: The report in this week’s The Wall Street Journal that Google is shutting down Google+ following the discovery of a software glitch earlier this year that exposed user information of nearly 500,000 consumers. For the tech Gods, it seems like the easiest PR lessons are the hardest to learn.

Software 89

Software Journalism Google Consumer 89

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. This platform is used to access, compile and analyze financial information within the financial industry.

Financial 52

Financial Media Analytics Data 52

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. She is an associate professor and public relations-sequence coordinator in the School of Media & Journalism at Kent State University in Kent, Ohio. That data can then be sold to data brokers and used to target consumers with certain messages. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

Ethical Voices

MAY 18, 2023

Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. We frankly respect our readers enough to be fully transparent with them on our advertising and encourage them to evaluate our journalism on its merit and its accuracy.”

Ethics 80

Ethics Reddit Energy Advertising 80

PRSay

OCTOBER 28, 2020

What we’re trying to do, from the standpoint of good old-fashioned journalism, is to report on what’s true, what’s not true, and to be a check on speech [and] manipulation. We believe in attacking at a local level, one story, one individual audience member at a time. [In

Internal 143

Internal International Conference Fashion 143

Business Wire

MARCH 20, 2018

There is a huge amount of information about this population segment, but how much of that information is correct? Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group.

Reddit 159

Reddit Media Analytics Trends 159