Reputation Us

NOVEMBER 3, 2022

More information about ReputationU is available at Reputationu.com. The post University of Oregon School of Journalism and Communication Students Enroll in ReputationU appeared first on ReputationUs.

Journalism 78

Journalism Communications Nonprofit Reputation 78

Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism starts people on a journey with your brand. Brand Journalism in Action.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? When journalists tell stories, their main goal is to inform. Read the free white paper today!

Journalism 120

Journalism Brand Branding Storytelling 120

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 158

Journalism Real Estate Survey Report 158

PRSay

NOVEMBER 12, 2020

Journalists are gathering information in new ways. The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well.

Journalism 211

Journalism Report Interviews Meeting 211

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Cision

JANUARY 28, 2016

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper! McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

OnePitch

JULY 6, 2022

T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. FYI: The WSJ has an audience of 42 million digital readers per month who “seek the news and information critical to their business and personal lives.”. Want more blogs like this?

Pitching 74

Pitching Journalism How To Energy 74

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

Cision

JANUARY 15, 2016

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Distribution. Story Type.

Journalism 120

Journalism Strategy Brand Branding 120

Cision

DECEMBER 5, 2015

But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. Brand journalism is also not content marketing.

Journalism 120

Journalism Brand Branding Content Marketing 120

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. And people want choices in their sources of information.

Journalism 150

Journalism Brand Branding Publicity 150

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Journalism 140

Journalism Company Brand Branding 140

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. They often break news before anyone else. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. To that end, “we must do a better job of helping young people understand the value of news and information in a democracy.”. Bellisario College of Communications at Penn State University.

Publicity 136

Publicity Journalism Media Education 136

PRSay

AUGUST 17, 2020

We will reveal the following information from the survey: How 2020 has changed newsrooms across America. I’m presenting our full findings during a PRSA Case in Point on Aug. 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor.

Media Relations 157

Media Relations Journalism Media Survey 157

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. If you look at most great journalism today, some of it follows the same formula it always did.

Journalism 69

Journalism Communications Survey Social Media 69

The Proactive Report

NOVEMBER 21, 2023

As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation. The modern news landscape is a complex tapestry woven from traditional and digital threads, each contributing to the information we consume daily. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Ishmael's Corner

APRIL 24, 2017

The post “Bloody Hell, Someone Sent Me an Actually Informative Press Release” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. And when the mission calls for this tactic, it’s logical to craft the narrative so it has the greatest probability of resonating with journalists.

Storytelling 86

Storytelling LinkedIn Communications Publicity 86

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The best are succinct, informed, and tailored to deliver the freshest content. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. It’s a great resource for angles to send to clients, newsjacking opportunities, or just a way to be more informed.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Journalists are very busy, so giving them relevant information is key to PR success. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information.

SEO 333

SEO Analysis Meeting Travel 333

Wadds Inc.

OCTOBER 12, 2023

Using large language models like Claude 2 to extract information from academic papers. Making sense of a research paper and extracting information typically takes half a day. I’ve included an example below from a recent paper published in the Journal of Public Relations Research. It could also address systemic knowledge gaps.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. Social Media is Speedy, And This Causes a Problem. Conclusion.

Journalism 309

Journalism Study Social Media Resources 309

Shift Communications

SEPTEMBER 15, 2016

Of course, every company wants a feature in The New York Times or The Wall Street Journal , and those are always the top priority, but in the B2B tech world, technology and trade publications can impact the bottom-line just as much, and a blended strategy typically works best. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. Evaluation: Understand the Issue As It’s Unfolding 1.

Brand 147

Brand Branding Crisis Exercises 147

Deirdre Breakenridge

APRIL 23, 2019

I selected this topic because I am a Journalism major with five internships under my belt. Some people became my go-to resources because I knew I could depend on them to answer quickly and with helpful, relevant information. I was intrigued as I sat in class and learned about what happens on the other side of these interactions.

Infographics 299

Infographics Journalism Television Education 299

Stern + Associates

MARCH 6, 2024

Acclaimed New Yorker writer and lecturer at the UC Berkeley Graduate School of Journalism, Nick Romeo discusses his latest book, “The Alternative”. In this episode: Renowned MIT researcher Andrew McAfee tells us about his new book, “The Geek Way” and why he’s an optimist about the technology of tomorrow.

Meeting 111

Meeting Journalism Groups Technology 111

Stuart Bruce

JANUARY 31, 2015

The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’ Oh the irony of a journalist falling for a politician’s spin about spin. The article is also a great example of sloppy journalism.

Journalism 60

Journalism Training Government Employee 60

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers. Architects. Architects. Architects” are the most pro-social group of journalists.

Social Media 247

Social Media How To Media Journalism 247

Landis PR

MARCH 4, 2024

Go for a bylined article in a trade publication or research journal. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again. Then go ahead and get into a funny social media exchange with your competitors ( see an example here ). Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

NOVEMBER 10, 2023

A 1993 study he presented to the Defense Information School on ethics in military public affairs is also credited for putting professional ethics standards on the decision-making table in that segment of the PR profession. A native of Forest City, N.C.,

Ethics 163

Ethics Public Affairs Travel Nonprofit 163

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I realize agents might be worried about breaking clients’ confidentiality, but they can share information without naming names.

Real Estate 223

Real Estate Local Pitching Media 223

Agility PR Solutions

APRIL 14, 2021

Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. The post DEI in the newsroom: A roundtable discussion with leading reporters appeared first on Agility PR Solutions.

Report 97

Report Journalism Groups Analysis 97