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Infographic: How much time we spend on social media

PR Daily

This infographic offers vital insights. How much time do you spend on social media? This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. To see more about how consumers use social media platforms, consult the full infographic.

Infographic: Why your social media team must invest in video

PR Daily

Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success.

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Infographic: Do’s and don’ts for social media marketers

PR Daily

With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Social media is a two-way street.

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization. Failing to execute a fully fledged campaign can lead to backlash, consumer mistrust and wasted money and effort. You aren’t measuring your campaigns.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click.

15 tools to measure and monitor your social media efforts

PR Daily

A Sprout Social study revealed that 86 percent of social media users either follow or want to follow brand accounts—but will unfollow those accounts if you are too promotional, don’t respond to them or try to be funny when it doesn’t fit your brand voice. Also, not all consumers who are singing your praises—or bashing you—are standing outside your digital front door. Sprout Social. Simply Measured. Zoho Social.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. MEASURED THOUGHTS. You can view the entire report and infographic here.

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Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

SOCIAL BUZZ . By simply explaining what’s changed and how it’s a benefit, Amtrak’s social media team relayed the organization’s key message (“Travel shouldn’t be a hassle”) along with helpful information for travelers. Don’t forget to update your social media images as well.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. MEASURED THOUGHTS. That doesn’t mean you, too, should go dark before your next product launch, but thinking of ways to keep consumers on their toes can build excitement and draw greater attention (along with kudos).

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. ” Why it matters: Being edgy can help you win over an audience or make a splash, but in today’s social media climate, not all publicity is good publicity. If you speak to a very narrow audience and feel confident your message won’t offend your core consumer base, you can take risks.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go? It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages. MEASURED THOUGHTS.

15 things that happen to every social media campaign

PR Daily

You might think being a "social media manager" is a dream job, like a travel blogger minus the packing and jet lag. Well, if you plan on joining a social media company, you've got it all wrong. Nearly nine out of 10 companies { 88 percent) use social media marketing. Social media requires hard work. Though being a social media manager isn't a bed of roses, it's not a bed of nails, either.

Five Ways Social Media Makes your Planning Process More Strategic

PRSay

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals.

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. Some 13% say they consume 20 or more pieces of content, while another 13% consume 50 or more pieces of content (click image for higher resolution).

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Secret Formulas Behind Successful Social Media Posts

MaccaPR

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Our #1 goal: we wanted to convince these executives that the best social media marketers think not like marketers at all – but like behavioral scientists. Encourage more social shares to amplify your content among new audiences. Social Media Measurement

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? ” For the past three years, Strategic America has supported the Duck Derby with media relations and social media. Guest Post by Dawn Buzynski.

Biden’s Inauguration Day social media engagement, ViacomCBS rebrands streaming service as Paramount+, and AP style tips for ‘Inauguration Day’

PR Daily

Biden touts social media for virtual inauguration. is locked down and the crowds are missing from Biden’s Inauguration Day, his team is turning to social media platforms to increase engagement and interaction while people stay safe at home. . MEASURED THOUGHTS.

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media. Here’s a handy social media marketing checklist. Sprout Social. Be Social.

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

PR Daily

Good morning, PR pros: If you think throwing shade is only for Wendy’s social media team, the Ohio State Fair’s digital communicators would like a word: Sir this is a Fair We are not [link] [link]. Infographic: How to use Snapchat to reach new audiences in 2019. MEASURED THOUGHTS. Edelman’s 2019 Trust Barometer Special Report revealed that for 81% of consumers, trusting the organization to “do what is right” is a major consideration for purchasing.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

USA Today reported : The Oprah Winfrey-backed company’s new myWW+ comes with a more personal approach that can help with stress eating and lack of sleep, which have hit not only weight-conscious consumers during the coronavirus pandemic. SOCIAL BUZZ. MEASURED THOUGHTS.

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Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. As brand managers vie for the attention of distracted audiences, it’s important that ads and owned content occupy optimal positions to sway consumers making purchasing decisions. Understanding where and how to spend your paid advertising dollars could also be helpful for those struggling to measure ROI. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

21 influencers share top tips for 2021 digital marketing

PR Daily

Major elections and political cycles in the West are at a low point as well, and political/news media consumption will decline while other sources take their place. Remember to align your values with your value, and use that as the guiding force for how you relate to consumers.

Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. MEASURED THOUGHTS. The article gave a peek into how PR crises, as well as publicity stunts, are measured and calculated: … Cuba Gooding Jr. Impress your boss: Is there an audience you haven’t previously considered or an unconventional way that consumers are using your product or service? Survey: Gen Z consumers are skeptical about most businesses.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers. MEASURED THOUGHTS.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more. Hello, communicators: Nikki Sunstrum, director of social media and public engagement for the office of the vice president for communications at the University of Michigan, recently tweeted a relatable moment of frustration for social media managers amid current crises: Welcome to Social Media in 2020.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

MEASURED THOUGHTS. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. The footwear will officially launch in Spring 2020, but consumers can sign up to be notified of the collaboration through Crocs’ website and share their excitement under the #KFCCrocs hashtag. Unilever’s move to implement these measures will probably garner it positive PR, as well as prepare the company in case marketing regulations are put in place.

Ready to craft a content strategy? Answer these questions first

PR Daily

How do they consume information? Measurement methodology. Which key performance indicators will we use to measure success? Do we want articles, infographics, videos or motion graphics? Media planning. Katy French is managing editor at Column Five Media. A version of this post first appeared on the Column Five Media blog. Branding Content Marketing Email External Communications Marketing Measurement Social Media Storytelling Writing & Editin

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. With social media video, that means using pop culture to flavor specific messages for your audience. Infographic: How to get your message out on TikTok. MEASURED THOUGHTS.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

The video is a humorous look at consumers’ current experiences staying at home, featuring modified exercises, bread making, couch sitting, hobbies and more. When life gives you social distancing, make lemonade,” Country Time declares in its video. MEASURED THOUGHTS. SOCIAL BUZZ.

State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more. Hello, communicators: Social media is buzzing over the sudden removal of a mysterious monolith in Utah.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. In a blog post, Microsoft wrote : The new tools are available through Editor in Word, Editor in Outlook and a new Editor in the browser extension, which will allow users to catch mistakes and write more confidently when crafting social media posts or communicating elsewhere on the web. SOCIAL BUZZ. To practice social distancing… ?

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

The move to share on social media is a savvy one on Pfizer’s part, especially as the pharmaceutical company’s PR team probably invited Detroit Free Press and other news media organizations to film the trucks leaving its plant for additional coverage. MEASURED THOUGHTS .

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Infographic: What trends signal a bright future for content marketing?

PR Daily

Casting out scores of mediocre blog posts, videos and social media posts, hoping for audiences to bite, is a poor substitute for a robust strategy. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. According to An infographic. RELATED: Join us in San Diego for the Measurement for Communicators Conference.].

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

The Facebook-owned social media platform rolled out features designed to decrease cyberbullying. Infographic: How to feature your organization in Instagram Stories. Being mocked on social media doesn’t make for a fun day at the office, but GT Dave, founder and chief executive of GT’s Living Foods, showed the power of facing ridicule and embracing humor. Read our exclusive story about how he turned social media critics into avid fans.

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AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? MEASURED THOUGHTS. You can view thee entire infographic here.

Create better infographics in 4 steps

PR Daily

When was the last time an infographic made your job—or at least your day—easier? Visuals are a great way to amplify your content's reach and effect, but some brands churn out infographics, e-books and social media images without stopping to think how those pieces can help people. If you create an infographic that exists only to promote your brand, you significantly limit the number of readers who will download, share and engage with your piece.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Steak-umm’s social media manager, Nathan Allebach, recently tweeted snark regarding brand managers trying to look cool on social media: brands being cool on twitter, a thread: — Steak-umm (@steak_umm) October 12, 2020. SOCIAL BUZZ. MEASURED THOUGHTS.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook. Infographic: How to protect your online reputation. MEASURED THOUGHTS. You can’t photograph employees who don’t exist, but communicators can push for diverse voices—and faces—to get media time and visibility when rolling out campaigns, products and services. SOCIAL BUZZ.

KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

PR Daily

Experian’s media relations secrets, interactions on Facebook and Instagram remain steady, and more. Why it matters: More organizations are leaning on consumer experiences to stand out and grab both headlines and audience attention. Make sure it’s exclusive and tempting to share across social media platforms, too. Infographic: How to improve the customer experience. MEASURED THOUGHTS. How are you reaching younger consumer groups?