Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 110

Education Employee Measurement Agency 110

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Social Media Audit – Gather Insights and Intelligence. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 888 243 3470.

Digital PR 264

Digital PR Marketing Infographics Video 264

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 112

Social Media Media Infographics Community 112

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. The number one outlet is social media followed by informative pieces on websites, blogs, and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales. for every dollar spent on influencer marketing.

Retail 62

Retail Marketing Advertising Advertising 62

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This scale measures coverage as positive, negative, neutral, or balanced. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

Analytics 228

Analytics SEO Infographics Software 228

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 114

B2B Marketing Survey Software 114

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 156

Publicity Social Media Report Fashion 156

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Canva : When social media became a part of the communicator’s world, so did design.

Communications 383

Communications Tools Google Resources 383

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Or, maybe they are the political leaders in your newsfeeds on social media. Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Analytics 147

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills? Cheers to a successful year!

Measurement 119

Measurement Content Marketing Writing Infographics 119

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Analytics: Analyzing social media for engagement and trend insights. Media Monitoring: Tracking media mentions to gauge public perception and reach. Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

FEBRUARY 20, 2017

GO beyond social media and start a personal relationship with your important contacts. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Distribute your content wisely : You need to maximize owned, earned, paid and social media.

Digital PR 113

Digital PR System Banking Infographics 113

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

DECEMBER 15, 2016

But how can the effectiveness of online PR be measured? This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. In this same vein, it is important to measure outcomes as opposed to outputs. For starters, it is important to distinguish between advertising and PR.

Measurement 40

Measurement Infographics Advertising Advertising 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. Widen your social presence. You probably already know your organization needs to be using social media. New social platforms are constantly popping up, and your audience is jumping on a lot of them. Use your findings and send different messages to different audiences.

Mobile 159

Mobile Public Affairs Infographics Government 159

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. We conducted detailed research, social media listening, and persona analysis amongst their target audience and identified a growing trend for unusual pop-up bars and restaurants.

Digital PR 62

Digital PR Analysis B2C Examples 62

Presspage

AUGUST 15, 2017

the importance of measurability. brought forth vast social media and multimedia tools, including video sharing capabilities. Social Media Social media’s rise following 2005 has been meteoric and now it enjoys a comfortable spot at top of PR strategies worldwide, with no signs of any change.

Technology 115

Technology Big Data Video Data 115

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Robust Social Media Monitoring Requires Sophisticated Tools.

Media 73

Media Google Measurement Print 73